Just had a lengthy chat with an SEO guy and one of the points bought up was that video on the homepage is a definite signal these days and the bots read the metas better than ever.
I'm not sure about this, I do think that videos are a thing that improves the user experience but to rank?
If it was to rank would I embed a YouTube video as its owned by Google, Vimeo for the quality or self-host but cause me to have a heavy page.
I'm a bit lost here and would appreciate some guidance.
