@ZeonAley Hi, Unfortunately checking the historical DA wouldn't work as the algorithm for it has been reviewed and changed over time. The results wouldn't be very helpful. however,
Using the Link explorer you can check around the last 12months.

https://moz.com/help/link-explorer

I hope that helps to answer your question.

@PeterHane Create a good offsite link campaign to compliment your onsite seo.

Do your research. If the domain linking to you has a significantly lower DA than you it can bring you down if there are too many links of this type. What you need are a few powerful High DA links with some medium DA links thrown in.

.gov and .edu links are fairly powerful.

Following this I've managed to take my site from DA20 to DA46 over a 12 month period.

If you create decent content with articles people want to link to you'll find this easy.

I hope than helps.

@tom-capper
I've been on at them for this and they don't seem to understand the problem with a chain. It ends up on the right page doesn't it is the answer lol.
I've looked at my htaccess for this and cant find the culprit. The server forces HTTPS but not HTTPS://WWW.

I've got a redirect chain happening
http > https> https.www.

I can't find how to fix this one. My site is on siteground which forces the https at server level and then onto cloudflare.

Anyone have any ideas?

Looking at your results I would hazard a guess that you were affected by the Google core update Dec 3rd.

There was a major upheaval, I felt if too. All that can be done is to analyse your sites and read through why you may have been hit.

Take a look at the MOZ blog post here: https://moz.com/blog/googles-december-2020-core-update

Hi,

I'm in the process of helping a client with a wedding show & supplier directory. Could anyone give me pointers as to the best practice for the architecture?

Because the suppliers and shows will be listed geographically is there a possibility for the site to seem keyword stuffed?

thanks, MOZ brain, you guys always rock.

There are a few different ways to speed up your site.

1 -My personal favourite Cache plugin is LiteSpeed as my host uses a lightspeed server (they are popular) who is your host?

2- sign up and use Cloudflare. Both W3 Total Cache and Litespeed will interface with it.

3- Use GTmetrix to analyse your site along with page speed insights. It has a better breakdown of problems

4- Quite often it's the images that slow down your site as they are not optimised.  Smush does a decent job but my favourite is ShortPixel.  You can buy an amount of image compression for a small amount and leave it live. It works in the background perfectly.

Hope that Helps

Nathan

I've decided that the duplicate content issues on my site weren't worth the effort from the amount of traffic the archive pages on my WordPress site received no I decided to no-index them using Yoast.

Now I have 60 meta no-index crawler warnings. Should I just ignore these? It seems I get warnings, either way, I use the site.

Does anyone have advice on how to move on with this?

2% is really low! I would not worry about that. Sometimes there are sites that scrape and link to you that you have no control over or the sites you link to have themselves been seen to have a negative effect.

I wouldn't stress over 2%

As Kate said above competition is different for all keywords. I find ranking for geographically specific keywords fairly easy but when I broarden that only slightly I find it very hard to compete as many more companies are targeting the same thing.

The hardest thing in SEO is to identify what your customer puts into the search bar, often this is different to what we would as we are blinded by our own knowledge. Ask a child to find your site using search only and you'll soon see.

I hope that helps

Hi

Because you are duplicating the site it is bad for SEO. To address this you need to add the canonical tag to the master page. I'd look at your analytics to see where the majority of your traffic comes from, either mobile or desktop and add it to that version of the page.

More info on that here: https://moz.com/learn/seo/canonicalization

I hope that helps.

Hey there,

It sounds like you've stumbled upon part of a PBN.

Comments are usually nofollow so it is questionable that purely commenting would do any favours to you.

So I've felt a rather large cliff dive on my major keywords but minor keywords are doing well.

I've been told about a COVID19 update. Does anyone in here have any pointers or knowledge about this? I've dropped around 9 places and more importantly off the first page for my important keywords

I have a weird issue that I just cant fathom so I thought I'd ask you guys. One of my clients sites: positivepathfoudation.org has social bookmarks as we all do but the Facebook link when clicked on mobile (I have ios) shows a broken link when the address is correct and works when opened in desktop.

Anyone have any ideas?

I'm hearing the jungle drums banging away about a broad core update this week. Anyone else heard this?

Usually its retrospective and an oh my I've dropped/gained but I don't usually hear about it beforehand.

Anyone else heard this?

Darin got there first! Domain Authority. It is the current metric to judge the effect a site has within the algorithm to rank for its niche.

I don't want to copy Darin's post, I'd recommend the links he's given you. Happy reading

Effectdigital has hit the nail on the head there. A well performed 301 redirect is your answer and the links given are perfect.

This was an issue that yoast came up with on an upgrade with wordpress in the middle of 2018. It may be worth a little research into how their "purge" plugin worked as it did exactly this.

Using the htaccess file simply tell google not to index the resource pages then they will naturally over time fall out of the search  or you can purge by

1. Log into the Google Search Console and select the desired website.
2. Click on “Optimization” in the left-hand navigation.
3. Click on “Remove URL” in the sub-menu.
4. Click on the button “create a new request for removal” on this page.

Once this is done and they are set to no index. Problem solved.

I can't give you a definitive answer but I did some testing a couple of months ago on this very subject.  So I can share my experience.

I played with mysite Title using    ,    -   |    as separation  within the title using exactly the same text and page and watched the fluctuation over 2 weeks each. The Pipe separation was head and shouders above the rest. This is now what I use.

If you are using anchor text that is not on the landing page it sends mixed signals to the search engine. Remember that search engines are just complex directories trying to give the user the most relevant result. If your keyword doesn't match the page it's linking to then the likelihood is it will lose its relevance equalling a lower authority signal and lower SERP.

If you are using a relevant keyword for anchor text then you can weave it into the landing page.

Hope that helps

Superb answer Ed!

Thanks, Roman,

You are echoing my sentiments. I'm glad I wasn't having a meltdown.

Thank you so much for this, I have experienced this with one of my clients, its a real pain for the honest person just trying to run a business. We rely so much on SERP to bring in business and when something like this has the potential to affect it is most frustrating.

I have just discovered that the WordPress theme I have been using for some time has no follow internal links on the blog.

Simply put each post has an image and text link plus a 'read more'. The Read more is a no-follow which is also on my homepage. The developer is saying duplicate follow links are worse than an internal no follow.

What is your opinion on this? Should I spend time removing the no follow?

As said above, great question though.

You generally want to have the

tag at the top of the page, above the content paragraph. **Keep it close in relation to the content that is below it also for correlation, **Personally, I'd have it below the banner for that context and keeping a better user experience. Typically, you don't place an

inside the HEADER of the page, but rather the of the site. The Title tag would be in the header.

As long as there is only one H1 tag it doesn't really matter where it is as you are calling it the most important title. Use H2-4 for all the other headings on the page and it will be read that way. As long as the H1 is concise and to the point relating to the page in question above or below makes no difference.

Bruce Clay has a decent view on this and is usually pretty accurate on such things.

Yeost could be your problem here, do you use it?

7.2 turned it on its head and redirected the media to a page of its own creating thin content. This is a larger problem than just MOZ, it affects your google index. Yeost released a plugin that eventually deindexes the pages. Check their site for mor information on how to fix the problem.

Absolutely, Meghan hit the nail on the head with her response. Fresh web explorer will find what is important at the very least.

That's a big help thank you!

Concentrate your efforts on one domain name and just use the other as a redirect for those people searching and mistakenly put in the non www for example. you shouldnt see too much effect but I don't quite understand the necessity of two ips though. It sounds like the problem is in the redirection rather than the IP.

Personally, I'd look at the problem rather than the workaround as it could point to a larger problem of misconfiguration.

The Alt tag of the image is extremely important and a good description never hurts. As long as your image is relevant to the page like the example you have given, relevant to Italian walking tours it can't harm you in the slightest.

Neural nets aren't something to get worried about just yet in my opinion.

Anybody else noticed a change in SERP position over the last couple of weeks?

I've dropped a whole page from 6 to 18 and similar drops across the board.

Love the new graphic, far easier to follow.

It would be nice to click through from the graphic to a breakdown of competitors stats too.

Has the price for moz pro gone up considerably this year? I hadn't noticed or will it renew on the same price as previously?

how did you get on with your bounce rate?

Did you change anything?

p.s. don't forget to set the question to answered with the button on a comment. We really appreciate knowing if we answer the question well for you.

As a rule of thumb yes but......

one or two low DA links to your domain won't hurt but a lot of low DA backlinks sends a signal that you are trying to game the system and your serp will suffer as a result.

Moz found during one of its studies that a backlink from a high domain authority page on a low domain authority website provides more value than a backlink from the opposite.

If you are building backlinks it is best to aim for higher DA sites as they will help more than hurt.

I hope that helps

This is a bad idea and definitely an abuse of the tool. If the link is from a good/trusted site irrespective of the negative view it will pass decent DA to you. The link will still exist and traffic will still follow it.

Essentially, disavowing a link is telling Google that the link is a threat to your site. It’s a serious action to take. So you shouldn’t disavow links indiscriminately. Like Google says, you could hurt your own SEO, and that’s not what you want.

If its an issue the first thing to always do is to contact the site owner to get it removed.

The disavow tool is to stop spammy links and defeat negative SEO attacks (which I have suffered) not as described in your question.

I hope that helps

I agree wholeheartedly with this. In the short term it is possible to buy links and see a short gain in serp but in the long run, content is king. The algorithm is always updated to find those taking shortcuts and once found there is only a hard, if not impossible return.

James has given great advice.

With the larger subscriptions, I want to be able to have my clients login to their campaign without having access to everyone else on my account. Is this possible?

Panic not Kev,

I can see your homepage is indexed, Sometimes the 'site:' parameter ignores the homepage. Trust in the console. It sounds like you did all the neccesary checks and but didn't believe in them.

When using Moz local the search is showing that I have no listing?

I have a business page with 1400 followers and its been active for a long time with the same address and email to all my other listings.

Why would this not be found? Is there something that I am missing?

Firstly If you read your introduction here you have already put your keywords in that sentence. Being genuine on your homepage and speaking to the user of your site rather than the bot is always preferable. The algorithm (more accurately AI) is getting so much better at spotting keyword stuffing so be careful how you word it.

Having your address visible will definitely help you in the geographic search for your service and having a description of your service is relevant to your company.

I'd recommend a separate page targeted at each speciality rather than a one for all home page so that the search will give relevant results.

If I was in your position I'd look at the size of the homepage, it's very long, especially on a mobile device. It is also 'heavy' using page speed insights you only score 47/100. Pagespeed is a ranking factor not to be ignored

One other factor to consider is the fact you are not secure yet. Initial an SSL certificate for your site asap as that will stop users on Chrome actually viewing your site completely! Soon it will be browser wide. whether is is a ranking signal yet I'm unsure but it will be in the future for definite.

I hope that helps.

No problem, Unfortunately, most people do view on a mobile device these days. Just having a responsive site sometimes is just not enough when it comes to user experience.  Good luck!

As Andrew stated the bounce is all about the second interaction not the length of time on the page. You are encouraging that second interaction, but don't get hung up on the bounce rate entirely, I rate user experience over everything else.

Having your images open in a new tab rather than a lightbox of similar takes away the users ability to navigate your site. If you are viewing on a phone for example a new tab is a pain to close. I prefer to be able to hit the back button or a cross in the corner of the screen. If I had to close a new tab every time I think I'd leave the site alone.

I second that, I've a site based on a multi-purpose theme. Now years down the line with my understanding of SEO I'm aware of the problems but to change it now with hundreds of pages designed with a visual builder I'm stuck with it. Swapping to a lighter theme is a major undertaking.

What exactydo you mean by 'bad links'?

Are these broken links, unwanted backlinks or something else?

Thanks, That is a great response Roman,

I'll go through those links and study them.

I think that looking at the MOZcast the shakeup in your rank change may not even be due to the change. If it is it'll return to normal and settle down again. The content of your site has not changed has it?

Recently it has been quite terbulant. I've seen myself (also in the wedding industry) drop to page 3 then back to one and down to 2 in one week. I'm just holding my breath.