I can think of 3 options that may help:

1. This is the sort of thing for which a secretary or assistant is really best. They can assess which calls would be necessary to forward to her, while taking the secretary's/assistant's time to explain what's on the site for those that aren't. Growth comes at a price, and it sounds like your client is at that point.
2. Your client gets a second phone line, which would be used as the number shown on her website's contact section (or wherever those who've parsed the site would see it). Those calls could be forwarded to her original number, and so long as she gets a service that tells her which of her lines is getting the call, she can know (to some degree) which calls are more worthwhile.
3. She can set up an automated message that directs callers to visit the website for information before following through with the call. This may deter some business, however, so this option would require weighing the current time lost with the possible lost business.

I hope that helps you out!

Descriptions don't really count when it comes to unifying your brand across different platforms/sites in the sense about which you're asking, but I would still try to keep your descriptions similar. If nothing else, it clarifies to users that your page on abc.com is the same business/etc as your page on xyz.com.

Use Google Tag Manager: http://www.google.com/tagmanager/

Google Tag Manager allows you to set different "goals", "events", and other criteria. It also links directly to GA, showing the data from GTM as you set it. For example, on one of my client's sites, we use GTM to see how many people use a special offer we have set up, as well as how many conversions are made directly from the homepage, and how many visitors view but don't purchase anything from the small delivery pages we made.

Any amalgamation of pages, processes, triggers, goals, etc. can be made into a specific, tracked item with pertinent information. I also suggest taking time to acquaint yourself with the FAQs for GTM, as it can get as complicated as you desire.

Of the 4 points you mention you've seen, I'd say the only one that's entirely incorrect is #3.

1. Only use H1 once: True. Think of it like a book title. That's the most important thing, so nothing else should share that prominence.

2. H1 is crucial for SERP: **True. **This is what Google looks to, after your title tag, for information about your page and the content therein. This reaffirms that your metadata, keywords, title, content, etc. are all related - while also showing visitors what this page is about (Google values visitor experience more and more with each update).

3. Use H1s for subheads. False. Think back to #1 - H1 should be reserved only for the 1 absolute most important thing (which should be your title).

4. Google almost never looks past H2 for relevance. Kind of true. Google DOES look beyond this (and even parses your body-text), but with each lowering of prominence / heading, Google gives it less weight. #4 is true in the sense that this weight is lessened significantly, but it's incorrect generally - your content is still very important.

I hope this has been helpful to you! Good luck!

Noindex is your best option, really. It might take weeks, but I don't think any other method is going to be faster. Plus, technically speaking, "noindex" is the proper method for what you want to do - canonical tags or a robots.txt may do the job, but they aren't exactly the right way.

Good luck!

Yes, but I'd also make sure to do it in small bits at a time. Meaning, don't change everything at once. Make a small change, wait a bit to see the results, and if they're good, then make another small change. If the results of the first change aren't what you want, then rethink your keyword strategy and try something a little different!

Good luck! Give an update in a while if you can. I'd be interested to hear what happens.

I think the tactic to use here might be to create some "localized keywords"; or put another way, to reference areas that might be interested in your clients service on their website.

I helped rework the website of one of my clients, and this was something we did for each of their branches (they exist in several major cities). Using references to those cities and areas nearby, we've increased traffic to each branch through those references.

I'm pretty sure Google Maps uses a combination of location-based SEO, general SEO, and zip-code structures in its algorithm for maps; so keep that in mind too!

Hope that helps!

I think you sound like you already know the answer, but want confirmation that you should look for other opportunities. While you may have other talents and fit other criteria, I'd expect that the language barrier would be enough that you won't be able to work effectively or happily.

However, another option would be to take the job with the intention of it being a temporary situation. And who knows, you may end up finding that it's something you're happy with.

Either way, it sounds like you wouldn't be happy there on a permanent basis.

Hey there,

Since I obviously don't know the specifics of your situation, I'll give you an answer based on generalities. I'd say that there are probably 3 possible reasons that they'd lower the position offered to you:

1. They found someone they feel is more qualified for the position.
2. They no longer want to fill that position.
3. They simply don't feel that you currently fit the criteria, but that you might after more experience.

However, it doesn't matter why they might have offered you a lower position, I think what matters is if you'd be happy at the one currently being offered. If not, then be gutsy and ask them frankly why they offered a lower position - either you won't be hired (which you don't want) or they'll explain and you can make a more educated decision.

If you're happy with the lower position, or you feel that there's high potential to move-up, then go for it. The worst case is that it doesn't work out, which would leave you where you are now.

Please keep in mind that this is all subjective opinion - I, and no one else, should tote it as anything other than that. Good luck to you! I hope it works out for the best.

Akin to what Keri's said, I don't think there's any reason to change the authorship in your CMS.

Yes, the article(s) may have been written by someone no longer with your company, but it's most likely that their posts are considered intellectual property (IP) owned by your company. If you paid someone to write something, it's yours - barring anything to the contrary in their contract.