Questions created by lwilkins
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Separate blog url helpful?
I am managing a website for a hotel brokerage firm. The main URL is www.hotelassetsgroup.com but we started a new blog with the URL www.hotelsforsaleblog.com. We chose the blog URL because it has the words "hotels for sale." The main website has a tab at the top titled "Blog" which links to the blog URL. I am not sure if this is helping us or not because the main URL and blog URL are both competing for the name of the business "Hotel Assets Group." The blog has very little interlinking within the same URL because it mainly links to the main website. Should we combine the two URLs together and just have the blog URL be the same like- hotelassetsgroup.com/blog or something like that?
Link Building | | lwilkins0 -
Is it normal for the keyword difficulty tool to be moderate one month and highly competitive another?
I designed a website a month ago and found moderate keywords to use through the SEOmoz tool. Now when I search them again, they are all highly competitive. Is it seasonal? Should I redo the keywords?
Keyword Research | | lwilkins0 -
"And" vs "&"
I blog for hotels and I am wondering whether it is best to have on a wordpress tagline the name of the hotel such as Holiday Inn and Suites vs Holiday Inn & Suites. In Google AdWords, the "and" keyword always beats out the "&" word in exact search. The "&" just always looks cleaner. Also, when I refer to the hotel within a blog post, should I use the "and" or "&" in the name? Please help me understand which is best for seo. Thank you!
On-Page Optimization | | lwilkins0 -
Is it better to include the secondary keyword or site name in a title tag?
When I add a site name to my title tag with long-tailed primary and secondary keywords the title tag is longer than 70 characters. I need to include all three parts, so what should I do? At 70 characters the site name is usually partially cut off. I do not want to get penalized by Google, but I need to include the site name to have consistency. I am using the format Primary Keyword-Secondary Keyword | Site name
On-Page Optimization | | lwilkins0 -
Should I noindex both category and tag archive pages if I have an excerpt format?
I am creating a blog and want to know if I should noindex archives for categories and tags. I changed the format of my blog to excerpts to prevent duplicate content, but I want to make sure I also need to noindex those pages. Please help!
On-Page Optimization | | lwilkins1