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Thanks for the reply Travis.

I must have posted earlier as you replied and missed your first post. You got to the heart of what I was trying to say. What particularly bothered me was what I original posted, as the url looked like this xxx.soapbenefits.com/how-to-make-homemade-soap, then article title (how to make homemade soap) and blog title (soap benefits)

Like you said, it's hard not to write an article on something like homemade soap in a 600 word article without at least mentioning soap at least four of five times, I was thinking... mmm, including title url, etc.. I'm at 2% keyword density here.

With so much emphasis being put on making sure to non optimize keywords, having the keyword twice in the url bothered me. I've already implemented your tips and removed any reference to the keyword in categories too. Thanks for the help, and you're right I probably over thought it to much.

Thanks for the reply Rob

Some of what you said went a bit over my head as I'm new to this.

So changing my site title and slug to something different from soap benefits (my example in original question) now leaves my article (homemade soap ) unique, especially if I no index tags, categories an author page. I've got that down.

Can i now simply go into allinoneseo and change "home title" to something different, a new title that won't cause over optimizing issues with my article? and if i do this, is there anything else I need to change, by that I mean does changing the home title cause any conflict with existing articles on my site?

Hope I'm wording this properly, I know what I'm trying to say, but being unfamiliar with wordpress it may come out not making sense, please let me know if I need to clarify better.

I'm wondering what the procedure and implications are of changing my sites tile?

I realise that my Having my keyword in my sites title whilst chasing the same keyword in articles may be causing over optimization. The slug also takes on the article title too, in effect giving me the keyword three times before I've even written my article. Example below.

Imaginary site title : soap benefits.org

Article:  The essential guide to making homemade soap

Slug:  The-essential-guide-to-making-homemade-soap

As you can see, soap has now been mentioned three times, not including excerpt/meta description or image alt tags.

As most of the article titles would contain my supposed keyword "soap" I'm thinking the best option would be to change site title with allinoneseo (that possible?) and change the slug to something relevant, giving me more room to escape over optimization.

Does this sound sensible? I don't have that many articles so if I had to change other things it wouldn't be too much of a hassle. It seems a pity to loose my sites title I picked, but if I end up writing hundreds of articles this would be a problem.

Help appreciated.