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I'm wondering what the procedure and implications are of changing my sites tile? I realise that my Having my keyword in my sites title whilst chasing the same keyword in articles may be causing over optimization. The slug also takes on the article title too, in effect giving me the keyword three times before I've even written my article. Example below. Imaginary site title : soap benefits.org Article:  The essential guide to making homemade soap Slug:  The-essential-guide-to-making-homemade-soap As you can see, soap has now been mentioned three times, not including excerpt/meta description or image alt tags. As most of the article titles would contain my supposed keyword "soap" I'm thinking the best option would be to change site title with allinoneseo (that possible?) and change the slug to something relevant, giving me more room to escape over optimization. Does this sound sensible? I don't have that many articles so if I had to change other things it wouldn't be too much of a hassle. It seems a pity to loose my sites title I picked, but if I end up writing hundreds of articles this would be a problem. Help appreciated.