Is your title tag well written? Is it around 60 characters? I would make sure the title tag is a good description of the page/product, otherwise Google might try to create better, longer title tags for your pages.

Can you share the URL and the search result? That will help in solving your problem

Mark

searchmetrics.com can also provide you with a bunch of this data - you can usually see where a competitor ranked for a keyword historically over time - I would check them out - I find it very helpful for competitor analysis

He has an awesome post here on Moz about matching keywords using an array formula - the info is here - http://moz.com/blog/keyword-research-using-categories

formula template is =IF(SUM(NOT(ISERROR(FIND('Keyword Types'!$A$2:$A$7,$A2)))*1)>0,P$1,"Non-"&LOWER(P$1))

then hold shift, CTRL, and enter - refer to the post for what to do - I love this method and find it very helpful for lots of stuff.

Good luck,

Mark

Hey,

Glad to hear it worked out

Mark

Use Google Analytics for this - set up your conversions as goals, and then you can track via various reports the conversion process - what did they do, where did they go, how did they flow through your website from initial landing page to full conversion.

Google Analtyics is very powerful - it does multi touch attribution - multiple visits until your conversions, how they came each time to your site, etc.

It really is a wonderful tool - here is a guide to setting up goals - https://support.google.com/analytics/answer/1032415?hl=en

Once the goals are set up and the data is flowing, the fun really begins, and you can make lots of actionable analysis to improve your site based on it.

Good luck,

Mark

Blocking with robots.txt doesn't remove pages/files from the search engines, it only prevents them from crawling the subdomain. If they already crawled those resources, as they have in your case, the robots.txt will just block them from visiting it again, but will not remove them.

What you should do is authenticate the subdomain with webmaster tools, and then remove the subdomain via the url removal tool, as you asked. This is the way to go about it.

To verify the subdomain, there are multiple options, including via your host, or you can modify the dns to prove you own the subdomain - it really depends on your setup and what you need to do.

But to remove these results permanently, with your robots.txt block, you should do it via the URL removal tool.

Good luck,

Mark

You didn't provide the address of your site, but I've seen on larger sites with user generated content, or sites that have some type of forum, this type of anchor text may be indicative of a larger problem - that you have problematic pages on the site with content relating to child porn, or your site has been hacked and code/links have been injected. Thus, the spammers are linking to you with that anchor text, and your site is part of a larger chain.

I would take a close look at the landing pages for those links - are they forum pages/user profiles of spam, or are they linking to a page on your site that was hacked into.

To check if your site was hacked into, I would view the cache of Google for the page/site. If so, you can often see the stuff they have put on your page - if it doesn't show up in the regular view of the cache, try clicking the link for the text only version. While this may be negative SEO, I've seen lots more cases where this is a result of a site being hacked or user generated content sections not being moderated and which have run completely wild.

Mark

For webmaster tools, you authenticate each site separately. These are different country level top level domains, and will be separate entries in webmaster tools. In addition, if you have different subdomains on the sites, www, my.peinsa, news.piensa, or anything else, you set those up each as a separate entry in webmaster tools.

You can geotarget the different sites/subdomains in webmaster tools as well - it really depends on the setup of your sites and the targeting you want to implement.

Mark

Hey SaraSEO,

This might be a good solution for you - I haven't tried it, but it seems like what you need - sitemap creator that can strip out parameters and follow canonical tags - http://www.inspyder.com/products/SitemapCreator/Default.aspx

Good luck,

Mark

Link Research Tools breaks down backlinks as well and will classify links for you as toxic - see here - http://www.linkresearchtools.com/news/link-detox-clean-backlink-profile/

I haven't used this particular feature they offer, but in general, their backlink analysis and breakdown tools are very good.