It requires a bit more knowledge on coding, but if you want to make things easier over time for a small site and a small team you might want to look into using Autotrack, a feature that the Google team build to make tracking certain interactions easier: https://github.com/googleanalytics/autotrack/

Look outside of the data of Moz from time to time, Google Search Console and Bing Webmaster Tools might sometimes be able to already get you so many great insights for smaller sites that Moz doesn't have (because they're not crawling the whole web, vs. search engines doing that).

@Kris: Have you even read this post and watched the video that Gianluca posted on this thread earlier: https://www.hobo-web.co.uk/keyword-density-seo-myth/ ? I do agree that mentioning keywords needs to happen obviously. But what I'm completely against is measuring that against a metric like keyword density. TF-IDF is already a better way (which was also already written about in this thread).

For many reasons keyword density is a flawed metric, like I mentioned before. But let me add some more explanation to it:

• The percentage of 1 keyword mentioned v.s. all words on the page. But what does that percentage mean, you have no clue right? Is 1% good, is 2% bad?
• Keyword density takes very many things not into account: the number of words on a page, if I have a 100 word description and 10 mentions of the keyword it could potentially be fine and not keyword spammy. But if I have 1000 words and 25 mentions it could potentially be that it's absolute spam.
• Competition? What are all my other competitors doing, what is their density for a certain keyword. All of that is not being taken into account when looking at these numbers. Maybe a 5% density is high in your industry, maybe it's 0.5% you wouldn't know.

These are just some examples of why the metric in itself is not more then just a percentage and for that I would never recommend using it.

If you still have that impression, then you have no idea what real SEO is. It's about everything besides opinions. It's using the RIGHT metrics to decide what you're going for and how to prioritize certain areas of optimizations over another. But clearly you don't want to be convinced of that.... good luck with keyword density. I hope the other people reading this topic at least don't take this for granted.

Yes, it's called: Links. Even if you would mention the keyword, you're not creating any argument for why keyword density is a good metric at all or any relation on why you should be checking it. Keyword density is a flawed metric, it doesn't provide you with any context or guideline why a certain range is good or bad.

_"And they use keyword density as part of its algorithm to judge each page and correctly rank it in the index." - _This part still doesn't make any sense. Because you're basically trying to maintain a 'healthy' balance that is a percentage in your tool. But nobody knows what the actual percentage is anyway and for sure that their interpretation is not a certain % but totally variable based on many more factors.

So summed up, you're looking at a metric that doesn't tell you anything. At best keyword density is a metric that will count how many times a word is being mentioned against all of them, which is a percentage. Not a density number that is useful.

No, because if you're thinking about it you're clearly not writing content that is intended for a user. I've worked with dozens of editors for publishers that really never think about keywords or the density of it. They're the best ranking sites in the world

Keyword density... really?

Hi Matt,

I don't consider this to be an issue. If you would have mentioned it another 16 times it might get close to keyword stuffing. But it's for sure not something that would make your rankings drop like this.

Martijn.

Hi Ricky,

That's weird. If I put the same keyword in the Google Adwords Keyword Tool it comes up with an Average Monthly Searches of 1000, see: https://monosnap-m.s3.amazonaws.com/Keyword_Planner__Google_AdWords_2017-08-04_09-41-28.png . While it could be that some other keywords have been grouped in that it seems that the data you've seen before is far off.

Martijn.

Completely agree, just 1 character might not influence anything. Search engines are very well able to understand what that specific character means in the context if you add 360 next to it.

Hi Luke,

It's a long time, unfortunately. Most of the 404 errors that I usually see in our Google Search Console properties are the ones that have been in there for ages. As you're dealing with bigger sites (+ 1 million pages) usually this is something you can't easily get rid of. For now I mostly tend to ignore them and try to focus on the crawl errors that come up during crawls via ScreamingFrog or Deepcrawl.

Martijn.