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This page on our client's website seems to be an absolute magnet for bots, and it's skewing our Google Analytics stats: https://cbisonline.com/us/catholic-socially-responsible-esg-investing/proxy-voting/ We already filter out lots of bots in GA, primarily through a segment we created several years ago and continue to build upon, but plenty of spam traffic still manages to slip through – mostly to the page above. Last quarter, almost all of it came from two random cities in Europe, so we're going to filter out traffic from those places. (At least for now – not an ideal solution, I know.) But I'm really wondering what drives so many bots to that page in particular. Any insights would be greatly appreciated!

In August, my client's site (I work at a marketing agency) had about 15,000 backlinks. Now they suddenly have about 10,000 backlinks. And their Domain Authority has dropped from 48 to 40! Can someone please help me understand what could've happened? At first I assumed this had something to do with the latest Penguin update, since I knew my client's site had some extremely spammy backlinks they hadn't cleaned up yet. (The site was hacked at some point and hidden pages were created as part of some kind of link-building scheme, and there were lots of links from sketchy sites to those pages. The hidden pages have been taken down and the URLs now redirect to my client's home page.) But that would only explain a sudden drop in Domain Authority, right? How could Penguin suddenly cause my client to lose 5,000 backlinks? And if it's not Penguin, what could it be? Thanks in advance for any insight that anyone can share!

I've got a site with two versions – a U.S. version and a European version. Users are directed to the appropriate version through a landing page that asks where they're located; both sites are on the same domain, except one is .com/us and the other is .com/eu. My issue is that for some keywords, the European version is outranking the U.S. version in Google's U.S. SERPs. Not only that, but when Google displays sitelinks in the U.S. SERPs, it's a combination of pages on the European site and the U.S. site. Does anyone know how I can stop the European site from outranking the U.S. site in the U.S.? Or how I can get Google to only display sitelinks for pages on the U.S. site in the U.S. SERPs? Thanks in advance for any light you can shed on this topic!

My client's name (an acronym) happens to be the stock ticker symbol for another (completely unrelated) company. When you google my client, the first result is always a stock quote for the other company. This other company is not even large or very successful, as far as I can tell – the stock isn't on one of the major exchanges (it trades "over the counter") and is currently selling for $0.02 a share. Does anyone have any advice on how to outrank a stock quote? Thanks in advance...

I just updated to the latest version of Firefox on my Mac and saw that they now hide most of the page title in the browser tab, like Chrome and Safari. I like to be able to see the full page title at all times (for reasons I'm sure you all understand) and that's pretty much the only reason I stuck with Firefox all these years. Now I'm looking for an alternative – any suggestions?

My boss has asked me to track the number of searches for a keyword (a particular company's name) on a daily basis this week to see how the volume fluctuates from day to day. Is this even possible? I should note that his request does not involve an active SEO or AdWords campaign. In fact, the company my boss is interested in doesn't even have a website at the moment. Thanks in advance – either for helping me confirm that it's impossible to track keyword search volume on a day-to-day basis, or for showing me the magical way to actually do this.

I thought they were, but I don't work for a full-fledged SEO agency. I'm a copywriter at a marketing firm so my SEO efforts are generally limited to inserting keywords into on-page content, page titles, and URLs. However, one of our clients works with an SEO agency. Whenever we add a new page to the client's website, they ask the SEO agency for keyword recommendations, which are then passed along to us to implement. The recommendations always include meta tags, so I guess I was wrong about them being useless? Can anyone tell me the purpose of meta tags? Thanks!

I work at a marketing firm, and was trying to convince my boss that we need to start writing meta descriptions for all pages on the sites we develop for clients. He asked why this would be necessary since Google automatically pulls a snippet of content, containing the keyword(s) that had been searched, from any page listed in its SERPs. I didn't have an answer for this, and it got me wondering: When does Google actually display the meta descriptions that people write instead of scraped content? And is it really that necessary to write meta descriptions?

I work at a design firm, and we just redesigned a website for a client. When it came time for the coding, we initially built a development site to work out all the kinks before going live. Then we relaunched the actual site about a week ago. Here's the problem: Somehow, the developer who coded the site for us (a freelancer) allowed the development site to be indexed by Google. Now, when you enter the client's name into Google, the development site appears higher in the results pages than the real site! In fact, the real site isn't even in the top 50 search results. The client is understandably angry about this for multiple reasons. We quickly added a robots.txt file to the development site and a 301 redirect to the real site. However, that did seemed to have no effect on the problem. Any ideas on how to fix this mess? Thank you in advance!

I work for a marketing agency that just redesigned, rewrote and relaunched a client's website. They used to rank #4 on Google for the company's name (which is a fairly common one, for what it's worth). Now they're at #10 and want to know why. I'd like to explain to them what happened but don't know myself. Can someone explain it to me? And can I tell them if/when their ranking might go back up? In case this matters, I can tell you that it looks like Google hasn't yet crawled the new site. Anyway, thanks in advance for any help you can provide.

My firm recently overhauled a client's website. As part of the project, we gave the content a new structure, eliminating certain pages and creating several new ones. However, I just found out that some of the "old" pages (the ones we supposedly eliminated) still appear in the Google SERPs. Somehow, the client - who handled the coding - let these pages remain live even though they can no longer be accessed through the site navigation. This seems like something that could hurt the client's SEO rankings, but I want to make sure before contacting the client and suggesting they take down the old pages. Can anyone confirm my suspicion?

Someone told me that having a URL that ends in .net (instead of .com) will hurt my site's SEO. Is that true?

I have separate sites for my blog and main website. I'd like to link them in a way that enables the blog to boost my main site's SEO. Is there an easy way to do this? Thanks in advance for any advice...