Hahaha, yeah, not my personal choice of reading material, either.

When I say "put the link around" I mean "use these words as anchor text," if that wasn't clear from context.

Oh! Sorry, I was looking at the wrong link. Yeah, that looks fine. Personally, my preference would be to put the link around the words "a study" or "a study by the National Association of Insurance Commissioners," because only having the link around "National Association of Insurance Commissioners" may lead readers to think the link goes to the NAIC homepage rather than the study. What you've done, though, is entirely acceptable.

Sure. That's one entirely legitimate way to do it. If it were me, though, I'd do something along the lines of:

The Thumann Agency has been proudly serving families and businesses in Dallas for over 20 years.

In HTML, that would look like:

The Thumann Agency has been proudly serving families and businesses in Dallas for over 20 years.

That said, neither may actually be necessary. Since it's a blog post on your own site, the site's own navigation makes it pretty easy to find your homepage.

Well, this is the place for 'em. Feel free to post a thread whenever you need to! Welcome to the Moz community. ^_^

(One tip: If a response answers your question, click the "Good Answer" link in the lower-right. It marks your question as "answered," and it gives the responder a few extra MozPoints. I work here, so I'm not too concerned, but it's a good thing to do.)

Hi there, Lauren!

An external link is one typeof hyperlink—specifically, a hyperlink that links from one domain to another. The opposite is an internal link, which links from one page on a domain to another page on that same domain. A link from moz.com to inbound.org is an external link because moz.com and inbound.org are different domains, but a link from moz.com/community/q to moz.com/community/q/what-is-the-difference-between-anchor-text-and-external-links is internal because they're both on the domain moz.com.

Anchor text is a component of all text links, whether they're internal or external. In a traditional hyperlink that appears on the page as a bit of underlined blue text, the anchor text is that blue text itself.

This is an internal link to moz.com/community/q. The destination URL is moz.com/community/q, and the anchor text is "This is an internal link to moz.com/community/q." It's internal because both the page we're currently on and the page the link points to are on the domain moz.com. Here's another link to moz.com/community/q: The Moz Q&A Forum. It has the same destination URL as the previous link, but the anchor text—"The Moz Q&A Forum"—is different.

Does that clear things up at all?

Hi David! Did Ikkie's response do the trick?

Hi Allie! We'd love an update on this.

Hi Anoop! Have everyone's answers helped? Do you still have any questions?

Hi James! Did Luke's resource help? Do you still need some help?

Hi Alick! Did Lynn answer your question, or would you like more help?

Well, let's see. Structured data in this sense comes down to a method of labelling elements of your site in order to clarify what they are for search engine crawlers, microdata is a form of structured data that works in HTML5, and Schema is a standard for microdata. So Schema is microdata is structured data. All Schema (in this use) is structured data, but not all structured data is Schema.

Maybe something like, if structured data represents all the team sports in the world, and microdata represents every game intended to be played on a football pitch, then Schema may be the Laws of the Game—the standard rules for international soccer.

Also, go Seattle Sounders!

Hi Rosemary! There's actually a pretty decent explanation here: https://moz.com/learn/seo/schema-structured-data

Structured data is a system of pairing a name with a value that helps search engines categorize and index your content. Microdata is one form of structured data that works with HTML5. Schema.org is a project that provides a particular set of agreed-upon definitions for microdata tags.

Does that make sense?

Hi Krishna,

If you haven't read it, I'd also suggest checking out our Beginner's Guide to Link Building.