Hi everyone!
This week's Community Discussion comes from Tuesday's Moz Blog post by Mackenzie Fogelson, "Why Content Strategy Isn't Enough." Mackenzie says:
"What you stand for as a company and a brand drives your products, your actions as a company, and also your marketing. More importantly, it will be the spark that ignites a connection with the people in your community.
When it comes down to it, people will continue to have access to more: more content, more products, and more choice. The need to build meaningful relationships with your customers is not an optional approach, but a requirement. Identifying and communicating your purpose as a brand is just one part of making this happen. The rest is delivering a seamless, authentic experience."
It's becoming more and more important to be aware of all aspects of your brand and your customers' experience. When you think of your content strategy, does it include all the potential customer touchpoints in their journey? Is this something you've already been doing, or is it a new idea to you? What's your strategy for making sure your online marketing efforts sync up with a visitor's or customer's experience?