Questions created by mihaiaperghis
-
Looking for an e-commerce CMS that can deal properly with facets and filters
Hi! One of my clients has an online shop built on a custom platform. Following my on-page audit, I found multiple issues with the faceted & filtered navigation. After doing some research, I've developed a good site architecture based both on keyword targeting and on user experience. Since the client's platform is custom and he is no longer in contact with the original webmaster, I'm looking to recommend an e-commerce CMS that would fix the issues he has and allow for proper navigation using facets + filters. I'll give you an idea of how I've envisioned the new site architecture (with a random example): The website has 3 main categories: Jackets Shoes Pants These categories are completely separated, no products exist in more than one category. Let's take the Shoes category. It has the following facets (these are like subcategories, in the form of links, indexable by the search engines): By Brand: Brand 1 Brand 2 Brand 3 By Genre Men Women Unisex By Type Running Flip-Flops Boots Each product of the Shoes category will belong to one of each facets (so you can have a product that belongs to Brand 1, for Women, of the "boots" type). Now, each of these facets also display filters depending on the facet itself. These are non-indexable, and preferably done through AJAX. For example, if I select Shoes -> Men I get a list of filters that can also include options from the other facets (so I'll have filters for "Size", but also for "Brand" and "Type"). When I select Shoes -> Boots I won't have the "Type" filter anymore (or I can have it pre-selected I guess), but I will have the "Size" and "Brand" filters. So, what I am looking for is for a CMS that can allow product attributes (like "Type", "Genre" or "Brand") to be used both as facet categories as well as filters. The closest live example I could find is ASOS, where you can search products by Brand (facet) and have the refined afterwards by Type (filter) or you can search products by Type (facet) and refine them by Brand (filter). So, any idea of an e-commerce CMS that would allow me to do the above (bonus points if it also allows entering descriptions for facets, similar to what ASOS does)? Thanks!
On-Page Optimization | | mihaiaperghis0 -
WordPress and category/subcategory landing pages
Hey, Here's my situation. I'm building a WordPress blog for product reviews of a certain niche. Current category setup is 4 main categories with 4-8 subcategories each. Each subcategory has a unique description that will help it become a landing page for certain keywords, after which it lists the posts from that subcategory. The posts will always be assigned to a sub-category, never to a main category. My issue is what to do with the main categories. They're fairly general so they're not really targeting any keywords, and don't have any unique descriptions attached to them. I was thinking of choosing between three options on designing the main category pages: List the subcategories + normal posts loop that bring the latest posts from the subcategories (may create a lot of duplicate content since the subcategory pages are also listing their posts) List only the subcategories (+ maybe just the latest post from each subcategory) Don't link the main categories at all, instead only use them to create dropdowns for the subcategories So, what would you choose, and why?
On-Page Optimization | | mihaiaperghis0 -
Link building for a product review site
I'm doing SEO for a product review website, and I'm curious what link building opportunities are best for this category. Assume only the following: The website is basically a blog Most of the articles are reviews on cosmetic products, though there are also articles regarding news, product roundups, tips&tricks and similar content The website is in a local, non-english language Disregarding low-value opportunities such as directories, what kind of websites should I aim for outreach purposes? So far, I'm thinking the following: Product manufacturers (very low success chance, as the review site is fairly new and in a localized language) E-commerce sites selling the products (average to low success chance, since a lot of them use CMSes that might not allow integration of a review) Other cosmetic blogs, particularly for guest blogging (average to low success chance, since the website is fairly new) Any ideas would be appreciated, thanks!
Link Building | | mihaiaperghis0