Hey pikka,

You can actually use both rel=next/prev and rel=canonical on the same webpage, but you have to be careful on how you use them.

If you don't have a view-all page, then DO NOT use rel=canonical on the review-pX page to point to the main product page. That's like saying "This page has identical content as the other one, so please disregard this one and use the other instead". It's somewhat of a 301 redirect, which would DEINDEX your review-pX pages.

However, using rel=next/prev is perfectly fine, and it's actually the recommended method when there's no view-all page. You can still use rel=canonical but only to point to the current review page (so basically you would use this just to filter out session IDs or any other parameters that lead to duplicate content).

So, in your case, you should use them like this (let's say we're on page 3):

<-- current page, "clean" url
<-- previous page, can contain parameters
<-- next page, can contain parameters

Do NOT use this:

Hope this helps, here's the Google support page on this issue and Maile Ohye's excellent video explaing it.

PS: Almost forgot, regarding your avatar:

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Hey,

These are actually called one-line sitelinks (also known as mini sitelinks), and have been documented on the Google Webmaster Blog here: http://googlewebmastercentral.blogspot.ro/2009/04/one-line-sitelinks.html

Basically, they're a more condensed (up to 4)  form of the normal sitelinks, and can appear for results other than the first result. Google uses them to show users other pages on that site related to their search term. Like the normal sitelinks, you can't really control when they show up.

Hope this helps, cheers!

Hey Margarita,

Try using the Googlebot User-Agent for Screaming Frog, since other bots might be blocked via .htaccess.

Hope this helps!

There's no clear cut limit of how many heading tags you can use. As a rule of thumb, if it makes sense, use them.

Careful about placing too many however and using keywords in all of them, as Google might regard this as keyword stuffing.

Hey Wilkerson,

Since these bloggers are hosted on blogspot/wordpress, you can't use the Moz DA metric to screen for quality blogs like you would a normal website.

Instead, try using the subdomain mozRank, mozTrust and Linking Root Domains (you can see them in the Mozbar popup under the Subdomain column). Check the image attached to see where these are.

Even better than using the above metrics, check how popular the blog is (this includes blog comments, twitter followers, etc)! Try to think more in terms of visibility and direct traffic and less in terms of how much will the actual link help you in the search results.

Hope this helps, cheers!

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"So what I'm taking away is that the Root Domain DA of 95 is meaningless in this case and that I should look at Page and Sub Domain metrics such as Moz Rank, Moz Trust and Linking Domains."

Exactly!

"Assuming the latter metrics are superior to our site can I expect these links to pass "juice" and boost our organic search traffic?"

Links pass "juice" regardless if the site that's linking to you has superior metrics or not. You shouldn't pass on sites just because their metrics are lower than yours (but I understand if you'd want to prioritize those blogs with higher metrics/social impact).

Regarding the visibility and organic SEO efforts, you should aim for blogs with a high number of subscribers/followers first, and worry about the metrics later (plus, these blogs are the ones with the highest metrics most of the time).

I would even rather have a nofollow link from an influential blogger in my niche than a dofollow link from someone who hasn't written in 6 months. Reason is that, beyond the visibility and direct traffic, the first link might also generate more links in the long run from the blogger's followers and community, which would boost your organic SEO even more than in the other case.

Hope this makes sense, and have a great weekend!

Hey Scott,

Using tables for a website layout will not affect your rankings directly (aka Google will not give you a penalty for using tables).

However, since tables should be used to present tabular data and not full website layouts, there are certain disadvantages that you should be aware of, and they're very nicely summed up in this post: http://webmasters.stackexchange.com/questions/6036/why-arent-we-supposed-to-use-table-in-a-design/6037#6037

Hope this helps!

Hey, let me take a swing at this.

As I understand, you would like to rank with the www.mysite.com/category/name page, and you can get backlinks to your blog posts instead of your category. Your problem is that www.mysite.com/category/name/specific-blog-post redirects to www.mysite.com/specific-blog-post, and you don't know if that counts as a backlink to your category page.

First of all, you're right, getting backlinks to your category page is usually pretty hard, and your best bet is to get backlinks to the blog posts that are featured in that category. This can be efficient especially if your internal linking is sound, so that on the blog post page you link back to the parent category (and not to many other parts of your website).

Second, there is no problem that www.mysite.com/category/name/specific-blog-post redirects to www.mysite.com/specific-blog-post. That's the way you set up your WordPress permalinks, which isn't bad and is actually fairly common. Google doesn't associate the blog post with a category based on URL, it associates them based on the relationships (internal links) it finds while crawling your site. Getting more backlinks to blog posts in one category will pass some value to the category itself, so naturally your category will also rise in ranking.

Hope this helps, cheers!