Great discussion here with many excellent points covered by everyone who has responded. I will only add, because I think this is something that may come up frequently, Google's new Keyword Planner Tool only changes the way you might do keyword research - not the way you optimize a site. It is still vital to locally optimize the website. The only difference is that you hopefully now have more and better insight into important terms to include in your optimization.

Hi Bodie,

Yes, I think this is playing in the grey area. If the business owner actually wants to make his used and new car dealerships two companies with completely separate legal business names or DBAs, addresses with separate walk-in entrances, phone numbers and websites with completely unique content, then yes, you'd be talking about two different businesses, but that seems like an awful lot of real-world trouble to go to just to get a second Place page, eh? Chances are, a car dealership with both used and new cars is simply a single business with different specialties and should only be running a single website with a single Place/+ Local page.

What would happen if you went ahead with this plan, anyway, without the company actually being two legally separate entities? Honestly, you might be able to get away with it for awhile. Google is often not super sharp about upholding their policies and iffy stuff can ride for a long time. But...the risk is big. Should Google ever decide that they don't like what they are seeing, they could penalize or remove the listing from the index and if there is any association at all between the 2 listings, they could penalize the whole profile. This isn't a risk I would take for my clients, and for a business model like you're describing, like a car dealership, I would not advise the hypothetical approach you are considering. Rather, I would recommend that the client build the strongest local profile he can for his business and then consider other forms of marketing such as Social Media, Video Marketing, new content, development, etc. to continue to build additional visibility.

Hope this helps!

Hi Bodie,

My pleasure. Are you stating that you work at a large business that has more than one front entry door for clientele (like a hospital with an emergency room and a separate radiology department?) If so, then you are allowed to create more than one listing for the business under the following Google Places Quality Guideline:

Departments within businesses, universities, hospitals, and government buildings may be listed separately. These departments must be publicly distinct as entities or groups within their parent organization, and ideally will have separate phone numbers and/or customer entrances.

If this is an accurate description of your business model, then I would simply have a single website with unique landing pages for the different public offices and tie these pages to the distinct Place Pages/+ Local Page for the business. Anything that doesn't really fit the above would not be a good idea.

I would not recommend associating an identical business name with two different websites and Place Pages if it is really the same business. What Google wants is for you to make a totally realistic representation of your business on the web; not to try to appear like you are larger, more diverse, or different than you really are in real life. I know how important it is to do all you can to gain the broadest visibility, but I believe that all efforts must be founded on an authentic presentation of any business, and this appears to be Google's view, too. Hope this helps!

Hi BC,

Yes, you can typically expect the organic rank to be subsumed into the Places rank if you create a Google Places/+ Local page for the client. This is a very common outcome and it remains uncommon, though not impossible, for businesses to have more than one results per SERPs page.