Welcome to the Q&A Forum

(This is Miriam, but I'm in Mozzer Alliance right now)

Oh, super! Looking forward to hearing how it goes. Good luck!

(This is Miriam replying but I'm in Mozzer Alliance right now)

Hi Michael!

I think the most important thing here is for you to give yourself a crash course in Local SEO. This is a good place to start: <cite class="_Rm">https://moz.com/learn/local</cite>

It's vital to understand that your client's local pack rankings are going to relate solely to their physical location. So, if they've got 1 physical location, that means 1 Google My Business listing and 1 set of citations for that location only. You do not want to acquire extra phone numbers or virtual addresses of any kind. Only the real, physical location can be promoted as a contender for Google local pack rankings, unless you live in a very rural area or have a very niche business. Instead, you are in a competitive industry in a large city. So, main thing is to remember that physical address = local pack rankings. All other service cities = organic rankings.

So, yes, you do need a physical address. The phone number doesn't have to be local, but it's considered preferable by some. I don't see any mention of an address on the site right now, so that's something you'll need to address with the client. If the company does not have a dedicated public address, you can use the home address of the business owner and then, when creating the Google My Business page, be sure to choose the service area business settings that signal to Google to keep the address hidden. Regardless, it's advisable to have the complete name, address and phone number (NAP) of the business on the Contact Us page and the website footer.

The site architecture you'll be building out for the moving company will likely consist of basic pages (home, about, contact, etc.) a page for each service (moving, piano moving, what have you) and a page for each major city you serve. The content on these service city landing pages must be unique and of the highest possible quality you can create. This might include text content, video content, images, testimonials, tips, safety warnings, etc. But, again, be sure to warn the client that you do not want to use virtual addresses on these pages or anything like that. Don't be swayed by competitors who are seeming to get away with thin or duplicate landing pages. This is not the way to go and it makes them weak - you can hope to surpass them with a superior effort.

I'm not sure what you're describing about the links/press releases and blocks of cities. Google's Webmaster Guidelines do not want blocks of city names/zip codes anywhere on your website, so I'm not quite sure what it was that you saw.

Finally, yes, you may have a better chance of achieving higher organic rankings in smaller cities more quickly, because the competition is likely to be lower, but achieving this is going to be a combination of time + effort. It's much better to under-promise and over-deliver, specifically as this is your first job.

Hopefully the Moz Local learning center will get you off to a good start, and we have tons of great content in the Local column of the Moz blog. https://moz.com/blog/category/local-seo

Good luck with the project!

Hey there! You've got a couple different options for ways to track this information down. The first would be to head into your campaign, head over to the Site Crawl and click on the link towards the bottom for Duplicate Page Content. Right below the graph you'll see a button that says Download CSV. Open that up and head on over to column AM and you'll see the referring URL! Another option is to jump into Open Site Explorer and check out the internal inbound links. Hope this helps and let us know if you need anything else!

Note: This is Miriam replying, but I'm in Mozzer Alliance at the moment.

All feedback here is really good! Thanks, everyone, for contributing so generously.

Joricia, regarding Moz Local, I'm very curious that we are not finding anything for the business. Are you able to share the details? If not, it's totally okay, but I'd like to be able to re-produce the results you are seeing.

As others have mentioned, it is definitely not a good idea to have 2 websites featuring the same or similar NAP. This can cause untold issues, unfortunately

I'll look forward to your reply!

(This is Miriam responding, but I'm in Mozzer Alliance right now)

Hi Aleks,

You can do an logged-out, incognito search, but the usefulness of this is somewhat questionable, as each of your customers is going to see different SERPs, based on their own location, personalization, etc. Because of this, there is no absolute local rank for any business - it varies from device to device, from user to user. More on this: https://moz.com/blog/mastering-serving-the-user-as-centroid

It's really important to train clients to understand that it's conversions, rather than rankings, that you are both working toward, because there are no static rankings for anyone.

In terms of conversions - one thing Google has publicly stated is that the images displayed in your local results have a major impact on user behavior (see: http://localu.org/blog/your-google-my-business-profile-image-your-most-important-image/).

Hope this helps!

Miriam here, signed into Mozzer Alliance at the moment.

Yes, include the suite number within span tags, definitely. You are also right that Google wants suites in the second address line, but for Schema purposes, do include them within the address section.

(Miriam responding here, but signed into Mozzer Alliance right now)

Hi Luke,

If you mean in the footer and it's 10 or less locations, I'd say it's okay to put the NAP for the 8 businesses there, but not in the main body of the page.

My preferred method would be to put the complete NAP, in Schema, for Location A at the top of City Landing Page A, complete NAP for Location B at the top or City Landing Page B, etc. I would not suggest putting all of this NAP anywhere else on the site but the Contact Page.

Hey There,

Ultimately, it's up to Google to determine which page they consider is the authoritative result for a search, but in a multi-location scenario, here's how you can help them make your desired choice:

1. Be sure locations are NOT sharing phone numbers.

2. Be sure you have a unique, high quality landing page for each location. No thin, duplicate pages. Be sure the complete NAP is at the top of each of these pages.

3. Be sure the landing pages are being linked to from a top level menu.

4. Be sure ALL citations (including the GMB page) are linking to the correct website landing page for each location. Be sure none are just linking to the home page or some other wrong page of the site.

5. Be sure adequate citations have been built for each location on trusted platforms and that the NAP is consistent on each one.

6. Be sure there are no duplicate GMB pages for any of the locations, nor duplicate citations with bad/mixed-up data on other pages.

7. Very important, be sure all GMB listings you've created are guideline-compliant. Be aware of any violations and resolve them and also be aware of any past history of spammy behavior on the part of the business.

8. If all of this is already 100% perfect, see if you can make improvements to the internal linking structure and 3rd party links pointing to these landing pages.

Hope this helps!

P.S. This is Miriam posting, but I'm in Mozzer Alliance at the moment.

Hi Chad,

Glad that helped. Regarding time frames, we are unable to provide an accurate estimate on these, as it's a combo of when you added categories + when Google process that and pushes it out so we can see it + when our system updates. Wish I could offer a good estimate, but as we don't have control over all the steps, we can't predict. So sorry about that.

P.S. This is Miriam responding, in Mozzer Alliance at the moment.

Hi Shauna,

You're very welcome! If your client's only real office is in Farmer's Branch, any Google+ Local pages he has built for any other city would be a violation of the guidelines, and thus, at risk for a takedown any time Google might notice them. Because this could then potentially 'prejudice' Google against the whole business, he might find his legitimate location suspected of spammy stuff as well. So, in a nutshell here, the client should not be thinking about what he may lose if he takes down spammy listings - he should be thinking about the preservation of his legitimate location. He's in an at-risk situation that needs to be addressed as wisely and speedily as possible

SAB marketing works like this:

1. You build a website. Your core on-site optimization revolves around the city in which you have a physical office.

2. You only build citations for that physical office.

3. On the website, you develop a unique page of content for each service city. You do not build citations for these location-less service cities. You hope to earn organic rankings (not local pack rankings) with these city pages because of their strength, quality, earned links, etc.

This article is a year old and may have a few outdated references in it, but it should help you discern your client's business model type and understand what a typical marketing plan looks like for this type of model:

https://moz.com/blog/local-landing-pages-guide

The only alternative to the above is for the client to establish a legitimate, staffed office in Dallas, one in Plano, etc.

If this is a new client of yours and/or you are new to Local SEO, I think it would be a very smart move to suggest that he hire an expert Local SEO to consult with him. If you've already discovered that he's been engaged in some spammy practices, chances are pretty high that he has engaged in others you may not yet know about. If a good Local SEO was willing to fully audit the business for him or for your agency, they would likely uncover a number of things that need to be addressed to clean up the way the business has been marketing itself and put it on a clean track.

If you're looking for a heavy hitter in this field, I recommend you check out the Contributors box on last year's Moz Local Search Ranking Factors survey. Everyone who participates in that survey does so because their expertise is widely recognized: https://moz.com/local-search-ranking-factors

Hope this helps!

P.S. Oops, so sorry. This is Miriam writing, by the way, but I'm signed into Alliance at the moment

Hi J.P.,

Not that I can personally recommend, no, but I do hear other people speaking well of Bright Local as well if you want to pay per citation. However, I don't know if they do niche specific directories, as Whitespark does.

P.S. This is Miriam writing, by the way, but I'm in Mozzer Alliance at the moment.

Hi Sander,

You are mentioning Local, but are also saying you serve a state. Local is city-related, not state-related, so I want to be sure I'm fully understanding your scenario. Are you saying:

1. Yours is a local business with a physical location in a specific city or multiple cities and in-person contact with customers?

2. Or, yours is a virtual business with no in-person contact, offering a product to an entire state?

3. You have one product featured on a single page and you want to add a city name (or a state name?) to that product page URL?

4. You have one product and are thinking of building multiple pages to cover multiple cities, adding them to the URLs for all cities in which you offer this product?

Some clarification would help, for sure!

Hey There!

To my knowledge, Yext is specifically a citation/local oriented service - not an organic SEO-related service. Here are some previous Q&A threads on this topic which you might find to be good reads:

http://moz.com/community/q/does-anyone-use-moz-local-yext

http://moz.com/community/q/is-moz-local-any-good-any-better-alternatives

http://moz.com/community/q/do-you-have-to-pay-yext-at-this-point

Hope these are helpful in presenting a variety of opinions.

Hi Benny!
Thanks for reaching out, and sorry for the confusion! Moz Local automatically pushes your business info out to Factual, Foursquare, Neustar/Localeze, Infogroup, Best of the Web, Acxiom and Superpages, but beyond that scope we aren't able to make any sort of guarantees.

We do also report on Google, Facebook, Yelp, Hotfrog, YP, Citysearch, Yahoo! and Bing, but if you're looking to create additional citations, then I would recommend investigating the full reach with help from another tool :).

Hello again!
There are a few layers of things going on here, so I'll try to break it down as completely as I can.

The number of links reported in the 'Internal Links' column is coming directly from our index rather than the live crawl performed by the Crawl Test. So, any pages that we haven't indexed would display 0 internal links and a Page Authority of 1.

For the pages that we have indexed, we tabulate internal links from all pages on your site that we view, but those pages are not necessarily indexed. This means that the large difference that you're seeing between your site and your competitors' internal link count could be simply coming from the fact that we've seen (and potentially indexed) more pages from your site than your competitors. This could happen more readily if we indexed inbound links that pointed to a wider variety of pages on your site, and also the overall size of your site.

Also, it is always worth noting that this is just a snapshot based on your highly-authoritative backlinks, so it is not necessarily able to serve as a complete indicator of your (or your competitors') total link counts; these are just what we've observed during our particular indexing process.

As far as the SEO implications of these counts, while I'm certainly no expert, I don't believe that large numbers of internal links like this would have any sort of direct negative affect on your rankings. I hope this helps to explain!

Hey Everybody!

I thought I'd post about this because pretty much all of our members who do Local SEO are bound to run into this. Last week, when I was in the middle of training someone, I ran into something bizarre. Using Google's search settings to set my location to a remote locale, the local packs were returning me results for the correct city, but the organic results accompanying the pack were showing me results that appeared to be based on my own IP address instead ... in other words, Google was overriding my designated geolocation in favor of where it knows I'm actually located.

I was relieved to see Mike Blumenthal post on this (helped me realize I wasn't going crazy - haha) and I recommend that everyone who does Local for a living take a look:

http://blumenthals.com/blog/2015/05/24/google-location-results-still-screwy/

I also recommend checking out this G+ convo going on between John Mueller and others:

https://plus.google.com/u/0/+TerrySimmonds/posts/1BZ6guvy9mE

John's initial thought was that nothing has changed ... but something has definitely changed.

Do some of your own searches and see what you come up with.

Main takeaway here is that if you are trying to approximate clients' rankings in cities not your own, the results you are seeing may be very weird right now. Not sure if this is a temporary glitch or the forerunner to some change coming our way. This is a story to stay on top of, for sure.

What do you you all see?

Great resources and feedback coming in from this super community! Nice job, everybody:)

Competitive Research: I want to be sure we're understanding one fine but vital point here. Is your business local with a real physical address in the city of search?

Hi Kyle,

I am the manager of the Big Data team at Moz. Currently the system we use has a cycle time of approx 4 weeks. This pulls together all the data we have seen in the previous 100 days of crawling (approx 170 Million Domains where we see136 Billion Links) as you can imagine index and sorting these links can take some time.

We are currently working on a major update (to be released early next year) to our systems where we will move to an incremental model were updates are applied to the index on a much more timely manner. We also plan to incorporate some form of data visualization about how often and how much of a user site will be crawled so that our customers can get some in-site into when they will see updates.

I hope that helps.

Martin.

Hey There,

I am so sorry you ran into this issue with the API. Due to an incredibly heavy traffic volume on the Mozscape index, one of our servers crashed, causing an outage in the tools that pull data from the index. The issue has been fixed and you should be able to access the tool with no issues now.

Please give that a try and let us know if you need any other assistance.

Chiaryn

Hey Pascal,

I took a look at your account and I don't see any messaging that notes you have hit your account limits. If you are still seeing the messaging on your account, can you please send us a screenshot to help@moz.com so we can investigate the issue further?

Thanks!

Chiaryn

Hey Jen!

Looks like you got the answer you needed in a support ticket! Thanks for reaching out to us.

Nick

Hi Karasd,

Thanks for writing in. Looks like the MozBar crawler isn't quite smart enough to figure out some of the code on the page, specifically this snippet:

Hi there,

Spencer has it right - to analyze the backlinks of your competitor, simply pop the URL of your competitor into Open Site Explorer and you can see all the link metrics for that domain.

The reason your own link reports might be empty are if your website is new or if it has no backlinks itself that our crawlers have found. If you had links that we have metrics on, they would show here. But note that these are your links, and not your competitors. Again, you can use Open Site Explorer to see your competitor links.

I can definitely see how this might be confusing. I'll add a note for our product and engineering teams to suggest ways to make this more clear and easy to use!

Thanks for writing in!

Thanks for letting us know about this. I looked into this, and we were experiencing intermittent issues with our tools as a result of ongoing DDoS attacks this past weekend. I am so, so sorry for the inconvenience this is causing you. Our website is back up, but we are having trouble communicating with some of our partners like Google or Facebook. I expect everything to be fully functioning in the next few hours, tomorrow at the latest. We recheck the listings, but I would recommend then deleting the listings and re-upload your CSV then.

Rest assured, Moz engineers are working as hard as possible to resolve the tacks and resulting instability. For ongoing status updates, please visit Moz Health (http://health.moz.com/). For details on the DDoS attacks on Moz, please check out this article from the NYTimes: Tally of Cyber Extortion on Tech Companies Grows (http://nyti.ms/1yE0NIe).

Thank you so much for your patience. We really appreciate it!
--Ken

Hi James,

Paddy is correct. We pushed a fix for this, but users won't see it until your weekly keyword update.

I want to make sure that the fix we have is working. Can you confirm that you haven't had your weekly update yet? If you have, then we definitely want to take a look.

Cheers!

Hi Ruben,

The Check listing tool updates every few days, so even when the information has been pushed to Foursquare, it can take us a couple days to crawl the appropriate Foursquare page and surface that information to you.

Let me know if you have any other questions, happy to help.

Cheers,

Ryan Watson J.D.
Business Development Manager | Moz

Hi Mediademon,

BenF here, I'm an Engineer at Moz.  Unfortunately it's not possible to transition a campaign to another account.  When we collect your data every portion of it belongs to the account it was created with.  Transitioning everything over could potentially require us to not only move your data but adjust the data of the other user you'd want to move the campaign to.  That move could be potentially corrupt information for both parties, and is therefore something we don't support.

Sorry I don't have a better answer but I hope that clears things up!

-- Ben

Hey Scott,

Are you seeing a message like this: http://screencast.com/t/2Aj4Ktv4?

If we haven't yet discovered the URL you're searching on, you'll see that message indicating the URL is not in the index yet.

Or are you seeing a different error? If you'd like us to dig in further and don't want to publish the Open Site Explorer search on Q&A, feel free to send us a Help Desk inquiry here: https://moz.com/help/contact

Thanks!

Carin

Hey Conor,

Thanks for posting this questions! This is an issue a fair amount of our members run into.  Sometimes we run into a delay with our GA connection, and a refresh can alleviate this issue. Disconnecting your GA profile and reconnecting will often fix the issue. You can do so within your campaign settings by clicking the button on the top right side of your campaign page.

Google has also changed the way permissioning works with Moz Analytics, so you may also check the ensure that your profile has edit access.

If you continue to see issues with your Google Analytics connection, please contact the Moz Help team at https://moz.com/help/contact

We can address your connection problems from our end.

Hi Dave!

Thanks for reaching out! My name is Anne, and I helping the Mozzer Alliance today! There could be a few different reasons we've just started crawling this subdomain:

1. Did you recently link this subdomain to your site differently? Our crawler starts with your home page and uses recursive crawling to find pages on your site through the links we find. This could explain why we just started crawling the subdomain.

2. Did you change your robots.txt for this subdomain? Our crawler, Rogerbot, follows robots.txt. If you edited this site recently, this could also explain why we just started crawling your subdomain.

I hope this helps! If you have more questions, please reach out to the help team at https://moz.com/help/contact. From there we can help you troubleshoot what's going on, but keep your campaign details off the interwebz.

Have a great weekend!

Anne

Hi, my name is Evan, I am on Mozzer Alliance today and happen to be on the team that works on Rank Tracker and other Research Tools. We do not yet support all gTLDs here; I am adding a ticket for our team to work on fixing this. The work will then be prioritized. I don't have a precise ETA but it is on our radar. Thanks for letting us know about it!

Evan

Thank you for reaching out! I'm Maura Hubbell, software engineer and member of the Mozzer Alliance, the Help Team's help team.

I've found out that protecvinduer.dk is responding with HTTP code 302, a temporary redirect, to protecwindows.com. Since protecwindows.com isn't a subdomain of protecvinduer.dk, we won't any redirect from the former to the latter. You need to set up your campaign with protecwindows.com.

Thanks for your question.

Maura  Hubbell

Hi, I'm Maura Hubbell. I'm a software engineer and today I'm part of the Mozzer Alliance, helping out the Help Team.

I've just clicked "Filter" on the "Just Discovered" tab, and I got several links back. It looks as if the deployment that Keri mentioned fixed this.

Thanks for reaching out!

Maura Hubbell

Hey there,
And thanks for reaching out!

Happy to give some insight into why Moz believes On-Page grades matter to our users. From an SEO perspective it is possible for a page to rank well with a low On-Page grade if the keyword being optimized for is not especially competitive. The decision to improve the grade for high ranking pages is still a judgment call and often comes down to risk assessment with regards to other, better optimized pages, competing for that same topic. I've also included some additional insight into how we determine On-Page grades at Moz along with some more details on search engine ranking factors.

http://moz.com/help/guides/search-overview/on-page-optimization
http://moz.com/search-ranking-factors

If you have any additional questions please feel free to follow-up with our Help team -- help@moz.com

Cheers!
Tyler Murray
Engineering Manager

Hi Willy,

Thanks for the great question. I think the difference you are seeing is indeed the difference between the amount of internal, external, followed and nofollowed links for a specific page as opposed to for all pages on the root or sub domain together.

Your friendly Mozzer

Hello,

Sorry to hear that!  On our end, I just exported one of your campaign overviews to PDF.  I suppose beauty is in the eye of the beholder, but it looks pretty good to me.  I wonder if there's something else going on.

Could you please open a help ticket with us, by emailing help@moz.com, and include both the bad PDF and a screenshot of how it appears to you?

Hello, Josh

Currently our crawlers do not process any kind of javascript found on pages (including pages created with angular.js.)  I don't if the major search engines have this restriction or not.

For moz's crawlers, this means that links created through AJAX or other javascript will not be picked up.  Links appearing in static content, including those within

<noscript>tags, should be noticed and indexed.  Be aware that even if you've already made changes exposing links in the page's static content, it can take up to a week for the campaign crawl to catch up.</p> <p>Hopefully that answered your questions!  Let us know if you have any more.</p></noscript>

Most people organize their Moz Analytics campaigns around one website or web property. Each campaign can only look at and crawl data from one website and then you add the associate social media accounts (if you have those) to that campaign. Unfortunately, right now, we don't have the flexibility to group campaigns together if you say you had 4 campaigns with 2 sites about dogs and 2 sites about cats, you couldn't pull combined metrics about how your cat sites were doing as a grouping. If you do have needs that are outside the flexibility of our campaigns, we'd love to hear from you about what you're looking for and how you're trying to use our software in our feature request forum.

Hope this helps!

-- Erica McGillivray, Social Community Manager at Moz

Hi Blenny,

Currently there is no way to associate/merge/split Moz accounts.

Generally, a feature request like this ( since we don't support it currently ) should be sent through our Feature Request Forum ( http://seomoz.zendesk.com/forums/293194-seomoz-pro-feature-requests ). This allows us to see what folks want to see & how popular those features would be. You can submit ideas & vote for other features you'd like to see. Both of which help our product team in deciding what to build next.

My suggestion is to try and keep your community activity within your personal community account and work related activities ( campaigns, reporting, etc ) in the work account.  That way your reputation stays with you regardless of what happens with work accounts. I know this doesn't help with stuff you've already posted, but would be a good place to start.

I hope you have a great day,

..jeff;

Hi Dan,

If you go to http://analytics.moz.com/manage-campaigns there is a "Delete" button in the far-right column.

Best,

Peter

Hi there!

Thank you so much for reaching out!

This is a known issue our engineers are working to resolve. I'll let them know that your campaign has been affected as well. We'll get back to you as soon has we have more information!

Thank you so much for your patience!

Best,

Erin

Hi Niall,

Thanks for reaching out! I think I have an answer for you!

OSE only displays 25 links for each root domain. So if you you have 2,951 links but 300 of them are from one domain, it will only show 25 of them. That should help explain the discrepancy you're seeing.

I hope this helps! If you have any more specific questions about a particular campaign, please don't hesitate to email help@moz.com!

Cheers,

Erin

Hi there!

Thank you so much for reaching out! I don't know if you've been here yet, but the Help Hub is an awesome resource to learn how to use our tools. Here's the link:

http://moz.com/help/guides/getting-started

Once you have that better grasp of the tools, you'll have a better idea of what steps you can take to help your site rank better for certain keywords.

If you have specific questions about your account, I encourage you to email our helpful Helpsters at help@moz.com!

Cheers,

Erin

Hi Lucy!

Thanks for reaching out!

Unfortunately we don't have reports in Moz Analytics yet!

We're doing our best to get them into the app as soon as possible, but we don't have an exact date at this time.

However, if you created campaign in the Legacy PRO app, you'll still be able to access your reports there.

Thank you for your patience!

Cheers,

Erin

THAT'S SHENANIGANS! I'm sending this issue straight to the Help Team! You should hear back from one of our Helpsters very soon. The Q&A Forum is a wonderful land of answers and information, but if ever something about your account seems buggy, feel free to email "help@moz.com" and you'll receive the personalized attention you deserve!

Thanks for hanging with us, Rob!

I'm so sorry to hear you've been having trouble! We'd love to dive into this problem in greater detail. The Q&A Forums are a great place to start when searching for answers, but it sounds like you need some personalized TLC. Please email "help@moz.com" with more details on the campaigns you've been struggling with and our Helpsters can work to resolve these issues.

We really appreciate you sticking with us during this transition period! We're doing our very best to smooth out these wrinkles and all your feedback is valuable.

Hi Schwaab,

I'm sorry for the confusion. It looks like we sent you that message without actually migrating any of your campaigns over.

We don't have a set schedule for the migrations but it should happen soon. While you're waiting you can either continue to use Pro, or delete a campaign and set up a new one in Analytics.

We're sorry for the inconvenience and hope you get to use the full awesomeness that is Moz Analytics very soon. If you have any further questions email us at help@moz.com.

Cheers, Sierra

Hi Dan,

I'm sorry about the formatting problem! (Month/day/year) is the standard US display format. We do try to be sensitive to our international clients and customs, but we're still a US company and not always able to accommodate everyone :(.

We definitely appreciate the feedback because we try to make the product as usable as possible. If you'd like, post this comment and any others in our feature request form found here: https://seomoz.zendesk.com/forums/293194-Moz-Feature-Requests. And let us know if we can do anything else!

Cheers, Sierra

Hi Scott,

I took a look at your campaigns and they have all updated in the past week.  The one section that only updates with the Mozscape Index is the Root Domain Metrics and the last update was on 7/11/2013.  We've posted about the current delay between Mozscape Index's on our API Updates Page and the next update is planned for 8/26/2013.

If you see any specific out of date campaigns, email us directly at help@moz.com with your campaign names and dates expected for updates.  They'll be happy to investigate further for you then.

Hey David,

Tom brought up some good points and he's spot on with the fact that Google is always difficult to compare anything against.  They have so many more details that we can't replicate even with incognito windows such as Region, IP Address, Time of Day, etc.

I took a look at your account and compared a handful of keywords.  You definitely have some volatile keywords that fluctuate often.  This makes it harder to keep the reports up to date with the daily rankings since we run these reports weekly.  You may want to utilize Rank Tracker to check keywords a bit more manually if you want more control over your comparisons.

If you have more questions about your keywords and reports, the help team is always happy to investigate specific situations to give you more details about the comparisons.  Feel free to email your examples to help@moz.com and let us dig in for you more.