I think I fail to understand this report as the math are not making sense:

Keyword Tool: 260 searches in broad mach , 210 in phrase match, 170 in exact match.

How is it possible to get 320 impressions on the same Query.

There are way more impressions than searches for that specific query. Thats nonsens!

From Google Support- definition of query:

| Query | Only used in the SEO reports. Applies to the actual query entered by a user in Google search. | The actual query entered by a user in Google search. |

I think I fail to understand this report as the math are not making sense:

Keyword Tool: 260 searches in broad mach , 210 in phrase match, 170 in exact match.

How is it possible to get 320 impressions on the same Query.

From Google Support:

| Query | Only used in the SEO reports. Applies to the actual query entered by a user in Google search. | The actual query entered by a user in Google search. |

Thanks for all those good points.

• 1 as you say unlikely as also visit and hits would be higher.

• 2 No adwords campaign on brand name.

• 3 It's a service and maps gets also low clicks (from places stats)

• 4 Brand name is unique

• 5 No other products use this keyword for sure

• 6 This is my fear. But I nerver managed to see an ad on the top of my brandname. I also use google adwords ad preview to chech diffrent locations etc.

• 7  May metadesciption could be improved but there are also sitelinks that give lote of space.

By the way. The site links count as normal hits. Correct???

What are your CTR in the SERPS for your brand name?

Hello,

Checking the Analytics part - Search Engine Optimization/ Queries -

I found suprising results for my website:

The website is no. 1 for my brand name but only has a 28% CTR on the brandname in the Google SERPS!

Please see exactly what I mean here: http://screencast.com/t/GKjwliZ6GTF7

I'm looking for your experience of CTR of other websites in the same situation.

Do you have similar low CTR?

Some background info;

The website is no1 for the brandname.

Sitelinks are shown.

Google Maps is shown on right.

In the period are no adwords advertisments on my brand name as I know. I checked several times. I cant understand where 72% go after searching for my brandname.

Thanks for sharing your experience.

Best Regards

Daria