Hi Dylan,

As Patrick said, you can use the category mark up in Offer from Schema.

Aggregate rating is another one that may be useful as this can be used for a collection of reviews and ratings rather than for individual products.

While we're on this topic, I thought I'd link to this excellent guide on microformats which may come in handy as you're working through this for your client:

http://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/

Cheers.

Paddy

Hi there,

Your focus should be on removing pages which are not adding value to the website and for your users. For example, if you have pages which contain old and inaccurate content which is no longer useful, then you may want to consider either updating the page with better content or removing the page completely.

Adding a noindex tag may make Google drop it from their index, but users may still be able to find the page on your website, so consider whether you want to remove the page completely using a 404 or redirect it to another relevant page with a 301.

In terms of metrics, it really comes down to what you want your users to do when they visit your website. If you want them to spend time reading your content and then clicking through to other pages, then these are important metrics to measure. Then if your pages aren't doing this, then you either need to improve them or consider removing them if they aren't good quality.

I hope that helps!

Paddy

Hi there,

There are a bunch of ways to answer this question and things will change depending on your situation, but I'll give you an overview which will hopefully help your situation!

The first thing to say is that a ccTLD is only designed to help you target a location - not a language. For example, example.co.uk would naturally default to target users who are in the UK. Within this, you may target the English language or other languages, but it will generally only show to users in that location.

If you are looking to target multiple locations and want to use the ccTLD approach, then you will need a ccTLD for each location that you want to target. There can be advantages to this such as users being familiar with their "own" ccTLD and you can focus 100% on one domain and keep all of the content focused just on one location. There are disadvantages which include the maintenance, upkeep and marketing for several domains rather than one. Which leads into the subfolder question...

Subfolders are generally easier from a maintenance perspective because it's a single domain, often running off a single CMS and any equity or authority that you build up in one domain will help all subfolders for each country/language. Subfolders also make it easier to target variations of location + language.

For me, my advice is usually to go with a single domain + subfolders if you do not have the resources to build, maintain and promote several domains at once. If you have a team and expertise for each location and language who can each "own" a different domain, then ccTLDs or gTLDs make more sense.

It's also worth a read of this Moz post for more detail:

https://moz.com/blog/guide-to-international-seo

Hope that helps!

Paddy

Hi there,

For what it's worth, pagination is a source of contention for many SEOs, so you're not alone here

I think part of the reason for this is that there isn't a perfect answer and I'm yet to see consistent, definitive proof of any one answer being right, particularly when it comes to different types of websites. As you say, for a blog, it may not be that useful anyway. Whereas for an ecommerce website, it's probably more important but even then, users are not likely to click through to hundreds of paginated pages, but search engines may need to crawl them.

Anyway, the timing of your question is funny because earlier I came across this tweet thread from Patrick Stox which does a great job of laying out the options. I'd recommend taking a read:

https://twitter.com/patrickstox/status/1370218363440537601

Ultimately, keep in mind what your goals are - I imagine driving more traffic to key pages on your website. I'd also look at how things are performing at the moment and make decisions based on that. If your paginated pages are getting lots of traffic, you may not want to tinker too much with that. If they aren't, then you can make changes far more easily because you're not risking too much.

I hope that helps a bit!

Paddy

Hi Sean,

I'm afraid that isn't correct. There are many, many sources out there confirming that PageRank scores are no longer publicly available. Google Chrome, other browsers and 3rd party tools all pulled the data from the same source. I'm not sure where that tool pulls numbers from.

Here are some sources to confirm this:

1) https://searchengineland.com/google-has-confirmed-they-are-removing-toolbar-pagerank-244230 - confirms that this is tools, not just browsers where PageRank will no longer be available.

2) https://ahrefs.com/blog/google-pagerank/ - mentions commentary from Gary Illyes that PageRank still exists but not outside of Google.

3) http://www.thesempost.com/google-removing-pagerank-from-toolbar/

4) https://www.searchenginejournal.com/google-pagerank/159112/

5) https://searchengineland.com/rip-google-pagerank-retrospective-244286

Cheers.

Paddy

Hi Jeroen,

PageRank still exists, it's just not public. DA/PA etc are 3rd party metrics which are designed to replicate PageRank for the benefit of marketers who want a rough idea of how strong a given page or domain is.

I agree about the importance of relevant links and good content though and I wrote about this extensively in this chapter of The Link Building Book if you'd like to read more.

Cheers.

Paddy