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@gujjarshb I don't think so - no penalties for EMDs. But maybe for putting links into comments where they don't make any sense....

@ayofztk it doesn't work. Just google tech crunch and only tech crunch domain has tech crunch in domain name. A little special here, that's a navigational query.

You can rank with an EMD when the content is good enough, the popularity is good enough. Just a Keyword in a domain name doesn't help. Going away from a .com domain to something like you did ".blog" is also not the best idea,

If you have no (more) links to the tags, maybe there is a sitemap? I mean, when moz found them, there was a way to do that right? This way seems to exist, still. Maybe you have hidden links to tags or something?

In most cases you don't need to redirect them (if there never was value/rankings/something useful) from an SEO POV, but from User view, you should kill the links or kill tag-sitemap whatever. 404 is ok then, if not internal linked.

Links from xyz.wordpress.com and abc.wordpress.com are 2 different links from 2 domains. Not one of them has the "DA" of www.wordpress.com because thats also a different domain.

We can say, that google is seeing it that way and not. Not because, in search console linking domain would be "wordpress.com". Noretheless they are different in a lot of points, DA is the most important one.

If you get more links from the same domain, it makes them less and less important (for every new link, not the old links). In my tests (wordpress & blogspot) it was the case, that it was less and less for the one linking subdomain, not all the sub-domains. Somehow understandable? So the answer is "it depends" The test is not 100 % accurate and hard to compare but seems like thats the way it is.

What I also realized, when I get high increase in organic traffic and I have done nothing and no update was going on, it is mostly one new organic link. You can build links as much as you want but organic links beat everything and I dont know how google can figure that out so clearly.

So when you have a good amount of links, you should focus on your user. Like I do, thatswhy I cant tell you how MOZ or any other Tool is handling it, I simply do not care that much.

One of my former competitors has 10 times more Links as we have and today I call him "former" competitor. Former because we reached a new level, he not. We have now 9times more organic traffic and he still stuck where he is since a year. Well we have a single Page with more monthly organic visitors than his domain. We started on the same level 1.5 years ago. I did not build one single link, I just focus on users. A lot users, talking about hundrethousands organic visitors, for germany in this niche a lot. Ok we are now going into other topics, but thats not the point here.

All these topics are finance topics so maybe a YMYL special thing, but I have some more domains wich work better and better without building links and non-YMYL topics. But there is a lot great content wich makes the domains earn links. At least you need an entry, a dooropener to get links coming in.

Woop - to much hah So you are somehow right, but dont think to much link Anyway - Good Luck!

1.) Is imho the case shouldn't chose.  Or - thats what majority would tell you. And thats still the case. So the new sub-domains are new domains. Google told us that they treat subdomains like other domains. Of course they do, they always did, but still - new domains.

2.)  For long term, they all work well I am sure. It is easier in short term with new TLD's eg. .de .fr 
So in germany we have a lot of .de Domains in SERPs and less .com/de or de.xyz.com. But you have to manage more and more domains.

3.)This is what everybody is telling you in terms of Links and Pagerank. Stuff gets links in germany, french pages benefit. But - correctly linked content is working equal with sub-domains or new TLDs.

Amazon is doing 2nd, a lot SEO-Tool-Providers (e.g. ryte) do it with .com/folder - and both are working. I mention ryte because they also had .org before, they never used .de for germany. And that should be a hint - do what fits most to you and your needs. SEO is not that important - it is, but not in wich way you do it.

1. Search Console tells you, that they use a canonical for the homepage, that doesn't mean John Mueller is talking about that in this webmaster hangout (https://www.youtube.com/watch?v=WAagTHeF9N0)

2. I can just guess, think it could be a structure thing, and maybe it is to fresh - 6 month old site with several regions set-up in same language. So a lot of duplicates, canonicals aso Google has to deal with. And of course, Homepage is strong, your landingpage may not be strong enaugh.   And whatever happens on Googles Page 5 is more or less useless data. If it still happens when you are on page 2, guess than there is a real problem.  At the moment, without knowing anything, asuming hreflangs, canonicals are right, think it is a structure, time, pagerank combined thing.

3. You can use canonicals and it depends, if you need them, you need them - no matter if hreflang in use or not.  You have to send the same signals, not confusing once. I think here is helpful stuf about hreflang and canonicals working together (https://www.searchviu.com/en/hreflang-canonical/)

4. It depends on depth, difficulty, and a lot more factors. I cant say anything here without topic or domain / page

5. You use hreflang, so you tell google what to rank where. Sending confusing signals (hreflang to a page wich has a canonical to anywhere wich has an hreflang-back  to that page. Nice confusing chain... ) google will start to ignore your canonicals in this case

Hope that helps a bit

If you redirect the page, there is no canonical on that page anymore. The page simply doesn't exist anymore. Make sure the redirect-target is a self-canonical page, thats all.

Matt Cutts said once  in a video that "the punishment will not be passed on to your site. However, you will lose the value of the untrusted site's link."  But if it was nofollow, it never had value.

How they figured that out? Maybe they talk to each other, or they are simply not visible in Google anymore. But they can't know that for sure . At least it wont hurt you. Google them, put them into rank trackers (semrush or whatever) and see if there is some big change in visibility. Than you can asume a penalty or update hit.  But, I bet John Muller also said, what Matt Cuts was saying, normal case - no passing of punishment.

target for optimization may be: Make it easy for a user to login with all devices

Google Analytics will track everything if it is implemented and it is working. It doesn't matter if the page is noindex or nofollow. That has nothing to do with Google Analytics. Not sure what you mean with "external site links" - but whatever you mean, guess you do it on your follow/index pages, so it will work.

So no there is no google.eu and we here don't use .eu domains.  OK we are european union but we speak different languages, it doesn't make any sense to take one tld for us all. so you can use .com with folders for languages or get a bunch of new country based domains. Both have pros and cons.

of course you need content in the language of the country you target, so to reach me on google.de you have to speak german.  And you need international seo with hreflang tags aso (https://moz.com/learn/seo/international-seo). By the way, dont simply translate content, mother tongue will win the race.

Before creating content in our european languages you need to know how and if we search that, who your cempetitors are, how strong and if there is a chance for you to exist.

You can ignore other search engines than google in most european countries, in germany we use bing only by mistake or to search for google. We use google >96% - in czech republic its different, they have their own search engine. For the rest - we google or search with youtube.

Fast answer is click on the face and scroll down. Not sure if you really have to scroll, yoast design was changing last weeks. But you will find it if you click the face.

Ok that should answer everything, because Yoast shows you what it means you are not doing or not doing good enough.  And what todo exactly! For both KW-Optimization and Readability.

Special for readability is, you can click on an eye-Icon wicht shows you the sentence where you are doing wrong in a colored mark-up.

But, to see this, you cant be in most Pagebuilders, you have to be in the WP-Editor mode, so for some Pagebuilders  eg Elementor you need to go to WP-Editor. to see what yoast is saying.

And for some other pagebuilders, yoast sometimes don't see the text and dont know if it is optimized. But in this case the face would be red I guess.

Wohoo, thats looks like a broken website.  I mean, the hompage is nearby empty.  That is thin content.  
And on mobile .... White burger-menu on white background? Not a good decision.

Some Content Pages look good on mobile, so its not really empty.
Chrome Console gives me a lot error-messages.
You have comparison pages and they are nothing but duplicate content.

Thats just one visit and took me one minute. I think you have a lot of problems and I bet you know a lot (from a users perspective), you need a plan how it should be and try to make a strategy how to reach that level.

Sorry I am running out of time, but there is a lot of stuff to do.

the galeries are image-only. So you will not see them in SERPs for any querry without brandname I am sure. No Penalty for same alt and title, its better to use allways the same alt for the same image.

What these Galerys are: Thin content and maybe duplicate content - because no content but images. Additional information for the images (maybe on hover, next to the best or most important once) and some content about the galery could be a solution.

Your "authority " is on your domain - on your subdomain "www" (or without) but not on a new sub-domain. So if you want to take the authority with you, you need to pick a subfolder. Thatswhy -> no difference between sub-domain or new domain in your case. Also the reason why it should be possible to pick a subdomain, what i still wont do

But if you link them well, you will benefit from your domain. Ok in this point, it looks more organic to link to a subdomain than to a different one.  But e.g. linking to a new domain wich is yours in the footer  is (according to john mueller) ok, because google is clever enough to know that this is not sponsored or spam, but one of yours.

I bet you will find noone who tested it. I can just tell you, what I would do and why.

I would take a new domain and here is why: Using a subdomain is like using a new domain. so why take a risk when not needed? I mean, in theory, it is like a new domain. It should be possible to pick a subdomain without problems. But I wont do that because I don't know how Google is treading porn-sites really.

If google and the user can see the link, it is a link wich can pass value. No matter if it is rotating, spinning arround or doing other crazy stuff. This is not crazy stuff, just a carousel.

And SEO value? These are sponsered links, like the headline above says. Ok there is not a rel nofollow /sponsor, but I bet it is not much value they are passing (if any). But not because of the carousel, because they are sponsored.  Thats obvious for Search Engines.

Pro Tip: If you think about a link, start to think about the value for you, your users or the users seeing that link, not the value for SEO or how much that link could boost your ranking.

I never saw a drop in Rankings when I was changing the Description. Couldn't be, it's not a (direct) ranking factor. But of course, changing titles should be done carefully.

What seems to be better for CTR sometimes is worse for SEO. The title is one of the most important on-page-factors, so yes - could be the reason.

Maybe you should change one title page with clear losts results and organic traffic back, send to google and check later again.  Then you will see, if changing was the reason, I think it was.

True Google said this and a lot of tests out there proof that what Google says is not true for 100% but like I said, not a showstopper.

You can allways read that they are equal, even from google since we are in a mobile first world. it is not the same, it maybe true that it is ok to  have some stuff hidden in anywhay.  It will not hurt your rankings, you may never see any loss.

But if you have hidden content and there is a page with equal content visible, the other page may rank instead of you for phrases in these texts. Of course it depends on more things. But what does it mean? Don't hide the important stuff and dont hide everything. Whatever makes sense for the user and his device, but be sure he could see it / google bot as well. Not a showstopper

Thats a tuff thing, there is no optimization for the name - just exact match domain and some links is enaugh for bing and ddg maybe, but not google. Everywhere the name is mentioned, each page, same way. There is no menu or I didn't found one. The short answer is: a lot is wrong. But you rank for "http_x_forwarded_for returns multiple ip addresses" on position 3 So it is not impossible.

For your name in germany this is ranking on page 3 https://www.jamescrowley.net/2019/09/11/my-journey-to-do-more-good-with-technology/

imho - UX = terrible btw. Far away from SEO Basics or WP-Basics. I am confused like Google is. Sorry do you really dont see any problems? Then start here: https://moz.com/learn/seo

There is no big difference between optimizing in general and your case. You have to be sure that there is no Cannibalization. So be sure you decrease the optimization of your homepage. And of course you have to:

• get both urls crawled.  Otherwise it couldn't be possible (but you managed that allready)

• its a hard move, Search Engines need to see the new content well linked, and finally understand, that the content is gone frome home

• Link from home to the new page, just to show where the new page is

It is hard because the homepage is easier to rank. But it doesn’t make sense for all your keywords. Also means - it is harder to rank with you new service page.  Whatever made you rank on 6-7 is maybe not enaugh for a new sub-page. Make it faster, more useful everything to provide the best answer.  Get some natural Links may also help

I had the same thing 2 or 3 years ago. Fact is, the new Page is finally in Top 3. It just took a few weeks (so it is possible). I did everything to make pretty clear where the stuff is gone. But the homepage (linking with exact match anchor to the new page) is still in top 5.. The content is less good optimized or better, just gone to the new page. It somehow looks like google doesn’t want to forget.  Ok the User will find the link, maybe that is one reason.

The question is: What do you want to do with it? For a title, a related topic is also Meta-Description or Headings. So in your field - Alsace bike tours - Related ar bike Tours in the same region or other tours in Alsace.  If you want to know it for internal linking - thats your solution.

If you are searching for stuff to write about on your Landingpage (eg. Title / Title tag length that defenetly has to be part of the same page) it is a different thing.

Search your Keyword/Topic, look the top 10 to 20, decide whats relevant for your potential customers. You and Search are the best tool in this case. Allways when it cames to Users Intent and needs. It works with tools in your given because of the query type.  But for sure - best Answers wich often means Google top 10 (?) have used their own brain and thought about user-intent.

If you cant find anything, there maybe is nothing? But... I think a lot of people like to know details and images / videos / testimonials for your tours right?

Its not a problem to have 404-Pages, when they are not linked internally.  High amount of pages pointing to your site sounds like you may have to disavow stuff. If your page is known  long enaugh for search engines, a new domain with equal content will make the problems move to the new domain  (you may can see that happen for dejanseo switching without redirect to dejanmarketing).

Did Google saw the hack and asked you to solve the problem?

This is a thing wich is pretty much normal for a lot of CMS-Templates. It is not best practice, each SEO-Tool will tell you to use only one h1 wich is unique. Don't have equal H1-Tags everywhere. Thats the best practice.

According to John Mueller and my experience, Google is not stupid. It is possible to have more than one H1-Tag. Now it depends on how much factors you are serving well. You and your competitors. These H1 alone is not such a big factor. It is working if you have a second headline with the main-topic of your website. A lot more stuff is relevant. If it is not easy possible to change it, you can deal with it and care about other factors.  Special if they are in different sections.

If it is possible, I would allways follow best-practices (specially for smaller or newer domains/companies). One thing sounds wrong "he H1 text being the brand's name, as this is what we'd want the title of the page to be" - I mean, the title (bet you ment the h1) should be what the page is about.  Without alt-attribute you current H1 is a simple image, wich means it is empty.

You ask what is working better - Better is to have an H1 unique on every page. Dont use Headings as style Elements and yes, give an alt-attribute for your logo. Thats defenetly a better way, but it is not impossible to do like you did. Like I said, I am pretty long in this business, thatswhy Logos, Sidebar- & Footerheadlines, all style Elements are not SEO-Elelements when I create Webpages. But yes - I also work for websites without changing h1-logos and h3 menu-items (cms-reasons). And it is possible to rank in hard topics. Favorite answer - it depends.

Yep that would do it, but it is a little bit tricky with the brands. You know an "adidas predator" page will never rank for "nike air max" but both ar shoes.

So you have to make clear that it is not 90% branded traffic , it should be more unbranded keywords.  In this case - before I would do anything, I would try to figure out why subfolder 2 is ranking for these terms and why subfolder 1 is not.

It is the "normal" way to do it, often times pages are looking for region or browser language and redirect, but thats not the question here.

Yes you may need to take care about some links you have control about in any way (yelp, linkedin, socials - whatever it is).  But I bet you link to all languages. Your Homepage  for example links to the other language-versions of the homepage. So the "juice"  you thought is going to one language, would be sent to the other languages in smaller portions.  How it should be, so no Problemo..

yes, but now go the complete way. Get rid of the links to these tags, because you link to stuff you don't want to index, is low quality and i bet not used.  Why sent google there every time?

If they are used you may change your opinion and do something different with the tags - but I saw them and the links, they are not in use i bet.

You should use a canonical for pages with  this utm - but the canonical is without utm. Otherwise you have a chance that you earn duplicate content (you mentioned utms in SERPs).  It doesn't make sense to use a canonical with utm, because this would make organic users to utm=gmb users (if indexed and clicked).

And if you dont use canonical and link internally without utm? It happens, that people click on the found knowledge panel url and link to it - bamm! indexed and you cant trust your utm anymore and again, duplicate content.

Use canonical = yes 
include utm = no

your pages:
https://yourpage.com/subpage

https://yourpage.com/subpage?utm_source=gmb should both have this canonical:

<link rel="canonical" href="yourpage.com/subpage">
```

Description is empty and H1 missing. You could add an H1 to Tag in the Template (not sure if possible for squarespace) wich somehow says the name of the tag and to define it more, Articles marked up with <nameoftag>.  Or use the Text in Header for your H1.  If you cant add descriptions, you cant do anything here. But imho, you dont need to add H1 or MD here.</nameoftag>

All you would achieve is , you will not see the issues again. But I am really not sure if you should  index these Tags. It allways depends how much different categories and tags are and how much stuff is in it.  How unique and usefull they are. But in most cases it is better to noindex these . They are oftentimes thin (your example to links with image and excerpt) and duplicate (your example, bet thats 100% exists elsewhere - more than one time) content.  Maybe you can do that.

These Tags will never rank for any term, so why optimize them?  Not worth the work. The question is: is it useful to have them? And: is it useful to have them indexed? Is a Visitor using these pages? Are they needed for anything?

BTW - Some of your Alt-Attributes are toooo long - I mean, they should describe the image and you sometimes did it how it should be. But in some image-alt's are dont know 200 words?

depends, if 302 redirects included sure it has an impact. Also it is not great for crawling, not for your tools like moz, not for google - but more important imho - a redirect costs time, time a user may not want to spent. So I guess you want to reduce redirects to speed up your site. And of course it is best practice to have no redirects linked internally.

Now I can see Sitemaps, loadings takes time ... a lot and they look weird, but maybe ok. But there is stuff in it, wich I wont like to have in Google-Index. Northeless - whats the message in GSC?

(opend in Chrome, Firefox and on my pixel as well - the first one is looking good, all linked once had the error, now they are differnet from each other (with Linebreaks or without, with space or without) but contain links at least)

Is the site on a subdomain for pages on a different domain? (didn't saw that) - that makes it way more tricky ...

In this case, I wont even have a copy for the other languages. 
It is not useful to translate title and Description and still have 100% the same content.

Think the best option is really not to have them in all languages, or if there is no other option, noindex them and don't link to this duplicates in the different languages. If you want to link the english articles - ok - do it to the original once and mention that they are english only.  Linking from german content to english stuff often kills what google think about your domain.  At them moment you may talk a lot about "Autos" on your german domain, if you link to english stuff, you may talk a lot more about "fixing tyres" or "selfdriving". Just a silly example, but I think you know what I mean?

I killed something you think about doing now for a german client. 1-2 month later traffic doubled....

Hi,

I wrote a post about Google & Sitemaps think two month ago, (https://intenseo.de/seo-blog/google/google-sitemaps/) unfortunately in german. So I guess I have to translate the stuff:

• A Sitemap should have not more than 50,000 entrys (Google-News-Sitemaps only 1,000)
• and should not be bigger than 50MB

So you have to split it and you allready did.

Now your Main-Sitemap is pointing to other Sitemaps (zipped, but thats not a problem), ok. So whenever GSC is telling me, my Sitemap has errors or no entrys, I open it and check. I did, I just opened the first one, look what is in it:

NoSuchKey<message>The specified key does not exist.</message><key>sitemaps/sitemap1.xml</key><requestid>97FFA90B9843EBCA</requestid>vBzVH8Lx9fLYpPgv5SKfSzlKb4lcGxX4+V9JBO4f/M7HiDXQJT/hoLd9b/IYWanl06M41M4oCN8=

I opened all of your Sitemaps, no entries in it.At least, Google indexed >8,000 Pages, but not by Sitemap thats for sure.

You can just create sitemaps with Tools (link at the bottom) or with  e.g. screaming frog and upload them to your server (zipped or not doesn't matter) sent to google and done. If your System is not working at the moment, easy workaround for short.After that - try to find the Bug in creating your sitemaps, solve it and sent these to Google. Before you sent them, open your sitemaps and check if they are working. Don't wait weeks, Google is fast.List of Sitemap Generators: https://code.google.com/archive/p/sitemap-generators/wikis/SitemapGenerators.wiki

The question is why? There are still >7000 seomoz.org pages indexed, It is not a big problem, why do you think about it?

If all your internal links go to the final url  (https & www ) you won't have this issue. 
But if you link to http or without www internaly, then this issue comes up. So simple, don't link  to pages wich redirect, link to the final url.

What yoast told you is correct, you want wrong set backlinks redirected to your final version or sent the direct traffic to your preffered domain....

Yeah why not an additional sitemap for all pages. I usually send the bot to the old once and let the bot get the redirect. Often times with a new special-for-that created sitemap.  I don't sent the new urls - I mean - thats showing the bot existing content on different URLs. Not what I wanted, I want the bot to see the redirects asap. My relaunches or big changes are allways done in one day - so I think thats a good way.

I don't have a lot of time and I can't take a deep look into this atm, but for several querries it is allways the correct page showing up here in germany on google.de.

I realized one thing wich could be the problem, one page is using hreflang, one is not. But I guess they exist in multiple languages (for multiple regions). Maybe you have duplicates somewhere because of that. And maybe I have a little bit more time later...

Thats a really good question and I can only tell you my own point of view. Even in SEO-world in done and not done. I just think like this:

According to Google, use nofollow for

• not trustworthy pages you link to
• paid links
• crawl prioritization

So one and two  is not the case (hopefully I can trust your socials). 
To Point three, some webmasters really want to safe "PR" or "DA" with not passing it to pages using nofollow. This is not working, the PR is just send to nirvana. You can't save it, it is divided by links - no matter if the are followed or not. So the only reason in point 3 is - you don't want Search Engines to notfollow and notindex your socials (last is done if you nofollow them or not) - so my Point of View:

I just use nofollow in cases Google says I should (you can btw read it here https://support.google.com/webmasters/answer/96569?hl=en). Socials is not one of these cases, so I use Follow .

Add: Comments and User-Generated-Content is also a good Idea of using nofollow - dont know if Google mentions that on the given Page)

There are tools, maybe without notification, maybe with. But they are often times not 100% accurate. To be accurate you should check GSC external Links. Tools show you thinks often times late or links google don't knows (maybe). Think ahrefs, semrush or even moz linkexplorer is checking links including new and gone links. You can include GSC Links in semrush - so the basis are accurate.  Bet thats the same for some other tools, but I only know it for sure in semrush. You can get a report from semrush so it maybe fits your needs.

Sorry I have to check if I can find screenshots of it, but it was just an image right bottom linking to a subdomain, looking like a chat..

First - I never did that. My footers are pretty clean, sometimes links for users in it with easy-to-find content most of them wants to go. But in a lot of cases, there is faceted nav in sidebars. Where is the difference from a mobile-first point of view. Kill the footer and your sidebar is the footer

There are points you can do wrong with faceted nav - doesn't matter where it is. Think here you can find some stuff: https://moz.com/blog/large-site-seo-basics-faceted-navigation

By the way "top navigation cant be touched" is not true. But when it works perfectly you wont touch it. Until it is not, I touch it several times. If there is room for improvement you should do. But yes, it could have huge effects, so you need to be sure about what you are doing.

Depends on chat but in a lot cases - it is true . We added a chat-icon on the bottom right side and via click you have been sent to a page where you could chat. But a lot of functionality is lost.  Something like chat is popping up and starts communication. AMP is somehow find solutions for stupid problems you never thought about... At least, better as no chat at all. Maybe that option is good enaugh for your client.

Do you wanted to ping google? I mean ....  I can read you ask if it is ok to spent 200$ for a followed link? Or is it nofollow, no problemo in this case.

rel attributes like noopener or noreferrer arent used in search, even if he was asked for noopener nofollow, it is the same with followed links

here: https://twitter.com/JohnMu/status/1046429955595403264

If you have not set the robots-tag to noindex in Yoast and you don't have hardcoded it somewhere in your head, there is still the wordpress option to disallow search-engines to crawl/index pages. Somewhere under settings is a checkbox.

without more details we can just guess...

Its a redirect from non trailing-slash to trailing-slash version of the page, which ends up in a broken 404-Page.

Remove all internal Links to the Dealers/Downloads page. That should solve the Problems from an SEO POV. But why the 404-Page is broken? Think it is  the breadcrumb, shouldn't came up if all linked Pages exist. Funny is - I don't saw breadcrumbs anywhere.

BTW - on my Laptop it is impossible to use the menu.  The basket Icon is in the second line of your menu, makes it impossible to click on a sub-link in the menu.

at least, how fast google is indexing your domain depends on your structure (and more). I read a few weeks ago something about an "indexing race" just to se wich way is the fastest to get your pages indexed (https://searchengineland.com/ready-set-go-googlebot-race-314894). Funny because not my preffered solution won.

It depends on google if it would index every page  of a domain - for your given example I think Google will not. Several products in different colors (and thats the only difference) on different urls. Not sure if there was the difference (the color) mentioned anywhere, or if it is just a different image (not my language).  Thats not best practice.

You have to deal with your crawl-budget for 1-2 million pages, but at the moment I think - all you can do is wait. And I saw a lot more pages indexed  (460,000) - but somewhere in serps google stops showing me your pages, because they are to equal to others. I think (what I saw) there are a lot of Products without any single description, so you can do a lot of things to improve, until you wait.