@gujjarshb I don't think so - no penalties for EMDs. But maybe for putting links into comments where they don't make any sense....

@ayofztk it doesn't work. Just google tech crunch and only tech crunch domain has tech crunch in domain name. A little special here, that's a navigational query.

You can rank with an EMD when the content is good enough, the popularity is good enough. Just a Keyword in a domain name doesn't help. Going away from a .com domain to something like you did ".blog" is also not the best idea,

If you have no (more) links to the tags, maybe there is a sitemap? I mean, when moz found them, there was a way to do that right? This way seems to exist, still. Maybe you have hidden links to tags or something?

In most cases you don't need to redirect them (if there never was value/rankings/something useful) from an SEO POV, but from User view, you should kill the links or kill tag-sitemap whatever. 404 is ok then, if not internal linked.

Links from xyz.wordpress.com and abc.wordpress.com are 2 different links from 2 domains. Not one of them has the "DA" of www.wordpress.com because thats also a different domain.

We can say, that google is seeing it that way and not. Not because, in search console linking domain would be "wordpress.com". Noretheless they are different in a lot of points, DA is the most important one.

If you get more links from the same domain, it makes them less and less important (for every new link, not the old links). In my tests (wordpress & blogspot) it was the case, that it was less and less for the one linking subdomain, not all the sub-domains. Somehow understandable? So the answer is "it depends" The test is not 100 % accurate and hard to compare but seems like thats the way it is.

What I also realized, when I get high increase in organic traffic and I have done nothing and no update was going on, it is mostly one new organic link. You can build links as much as you want but organic links beat everything and I dont know how google can figure that out so clearly.

So when you have a good amount of links, you should focus on your user. Like I do, thatswhy I cant tell you how MOZ or any other Tool is handling it, I simply do not care that much.

One of my former competitors has 10 times more Links as we have and today I call him "former" competitor. Former because we reached a new level, he not. We have now 9times more organic traffic and he still stuck where he is since a year. Well we have a single Page with more monthly organic visitors than his domain. We started on the same level 1.5 years ago. I did not build one single link, I just focus on users. A lot users, talking about hundrethousands organic visitors, for germany in this niche a lot. Ok we are now going into other topics, but thats not the point here.

All these topics are finance topics so maybe a YMYL special thing, but I have some more domains wich work better and better without building links and non-YMYL topics. But there is a lot great content wich makes the domains earn links. At least you need an entry, a dooropener to get links coming in.

Woop - to much hah So you are somehow right, but dont think to much link Anyway - Good Luck!

1.) Is imho the case shouldn't chose.  Or - thats what majority would tell you. And thats still the case. So the new sub-domains are new domains. Google told us that they treat subdomains like other domains. Of course they do, they always did, but still - new domains.

2.)  For long term, they all work well I am sure. It is easier in short term with new TLD's eg. .de .fr 
So in germany we have a lot of .de Domains in SERPs and less .com/de or de.xyz.com. But you have to manage more and more domains.

3.)This is what everybody is telling you in terms of Links and Pagerank. Stuff gets links in germany, french pages benefit. But - correctly linked content is working equal with sub-domains or new TLDs.

Amazon is doing 2nd, a lot SEO-Tool-Providers (e.g. ryte) do it with .com/folder - and both are working. I mention ryte because they also had .org before, they never used .de for germany. And that should be a hint - do what fits most to you and your needs. SEO is not that important - it is, but not in wich way you do it.

target for optimization may be: Make it easy for a user to login with all devices

Google Analytics will track everything if it is implemented and it is working. It doesn't matter if the page is noindex or nofollow. That has nothing to do with Google Analytics. Not sure what you mean with "external site links" - but whatever you mean, guess you do it on your follow/index pages, so it will work.

So no there is no google.eu and we here don't use .eu domains.  OK we are european union but we speak different languages, it doesn't make any sense to take one tld for us all. so you can use .com with folders for languages or get a bunch of new country based domains. Both have pros and cons.

of course you need content in the language of the country you target, so to reach me on google.de you have to speak german.  And you need international seo with hreflang tags aso (https://moz.com/learn/seo/international-seo). By the way, dont simply translate content, mother tongue will win the race.

Before creating content in our european languages you need to know how and if we search that, who your cempetitors are, how strong and if there is a chance for you to exist.

You can ignore other search engines than google in most european countries, in germany we use bing only by mistake or to search for google. We use google >96% - in czech republic its different, they have their own search engine. For the rest - we google or search with youtube.

Your "authority " is on your domain - on your subdomain "www" (or without) but not on a new sub-domain. So if you want to take the authority with you, you need to pick a subfolder. Thatswhy -> no difference between sub-domain or new domain in your case. Also the reason why it should be possible to pick a subdomain, what i still wont do

But if you link them well, you will benefit from your domain. Ok in this point, it looks more organic to link to a subdomain than to a different one.  But e.g. linking to a new domain wich is yours in the footer  is (according to john mueller) ok, because google is clever enough to know that this is not sponsored or spam, but one of yours.

I bet you will find noone who tested it. I can just tell you, what I would do and why.

I would take a new domain and here is why: Using a subdomain is like using a new domain. so why take a risk when not needed? I mean, in theory, it is like a new domain. It should be possible to pick a subdomain without problems. But I wont do that because I don't know how Google is treading porn-sites really.

True Google said this and a lot of tests out there proof that what Google says is not true for 100% but like I said, not a showstopper.

You can allways read that they are equal, even from google since we are in a mobile first world. it is not the same, it maybe true that it is ok to  have some stuff hidden in anywhay.  It will not hurt your rankings, you may never see any loss.

But if you have hidden content and there is a page with equal content visible, the other page may rank instead of you for phrases in these texts. Of course it depends on more things. But what does it mean? Don't hide the important stuff and dont hide everything. Whatever makes sense for the user and his device, but be sure he could see it / google bot as well. Not a showstopper

Thats a tuff thing, there is no optimization for the name - just exact match domain and some links is enaugh for bing and ddg maybe, but not google. Everywhere the name is mentioned, each page, same way. There is no menu or I didn't found one. The short answer is: a lot is wrong. But you rank for "http_x_forwarded_for returns multiple ip addresses" on position 3 So it is not impossible.

For your name in germany this is ranking on page 3 https://www.jamescrowley.net/2019/09/11/my-journey-to-do-more-good-with-technology/

imho - UX = terrible btw. Far away from SEO Basics or WP-Basics. I am confused like Google is. Sorry do you really dont see any problems? Then start here: https://moz.com/learn/seo

There is no big difference between optimizing in general and your case. You have to be sure that there is no Cannibalization. So be sure you decrease the optimization of your homepage. And of course you have to:

• get both urls crawled.  Otherwise it couldn't be possible (but you managed that allready)

• its a hard move, Search Engines need to see the new content well linked, and finally understand, that the content is gone frome home

• Link from home to the new page, just to show where the new page is

It is hard because the homepage is easier to rank. But it doesn’t make sense for all your keywords. Also means - it is harder to rank with you new service page.  Whatever made you rank on 6-7 is maybe not enaugh for a new sub-page. Make it faster, more useful everything to provide the best answer.  Get some natural Links may also help

I had the same thing 2 or 3 years ago. Fact is, the new Page is finally in Top 3. It just took a few weeks (so it is possible). I did everything to make pretty clear where the stuff is gone. But the homepage (linking with exact match anchor to the new page) is still in top 5.. The content is less good optimized or better, just gone to the new page. It somehow looks like google doesn’t want to forget.  Ok the User will find the link, maybe that is one reason.

Its not a problem to have 404-Pages, when they are not linked internally.  High amount of pages pointing to your site sounds like you may have to disavow stuff. If your page is known  long enaugh for search engines, a new domain with equal content will make the problems move to the new domain  (you may can see that happen for dejanseo switching without redirect to dejanmarketing).

Did Google saw the hack and asked you to solve the problem?

This is a thing wich is pretty much normal for a lot of CMS-Templates. It is not best practice, each SEO-Tool will tell you to use only one h1 wich is unique. Don't have equal H1-Tags everywhere. Thats the best practice.

According to John Mueller and my experience, Google is not stupid. It is possible to have more than one H1-Tag. Now it depends on how much factors you are serving well. You and your competitors. These H1 alone is not such a big factor. It is working if you have a second headline with the main-topic of your website. A lot more stuff is relevant. If it is not easy possible to change it, you can deal with it and care about other factors.  Special if they are in different sections.

If it is possible, I would allways follow best-practices (specially for smaller or newer domains/companies). One thing sounds wrong "he H1 text being the brand's name, as this is what we'd want the title of the page to be" - I mean, the title (bet you ment the h1) should be what the page is about.  Without alt-attribute you current H1 is a simple image, wich means it is empty.

You ask what is working better - Better is to have an H1 unique on every page. Dont use Headings as style Elements and yes, give an alt-attribute for your logo. Thats defenetly a better way, but it is not impossible to do like you did. Like I said, I am pretty long in this business, thatswhy Logos, Sidebar- & Footerheadlines, all style Elements are not SEO-Elelements when I create Webpages. But yes - I also work for websites without changing h1-logos and h3 menu-items (cms-reasons). And it is possible to rank in hard topics. Favorite answer - it depends.

You should use a canonical for pages with  this utm - but the canonical is without utm. Otherwise you have a chance that you earn duplicate content (you mentioned utms in SERPs).  It doesn't make sense to use a canonical with utm, because this would make organic users to utm=gmb users (if indexed and clicked).

And if you dont use canonical and link internally without utm? It happens, that people click on the found knowledge panel url and link to it - bamm! indexed and you cant trust your utm anymore and again, duplicate content.

Use canonical = yes 
include utm = no

your pages:
https://yourpage.com/subpage

https://yourpage.com/subpage?utm_source=gmb should both have this canonical:

<link rel="canonical" href="yourpage.com/subpage">
```

Description is empty and H1 missing. You could add an H1 to Tag in the Template (not sure if possible for squarespace) wich somehow says the name of the tag and to define it more, Articles marked up with <nameoftag>.  Or use the Text in Header for your H1.  If you cant add descriptions, you cant do anything here. But imho, you dont need to add H1 or MD here.</nameoftag>

All you would achieve is , you will not see the issues again. But I am really not sure if you should  index these Tags. It allways depends how much different categories and tags are and how much stuff is in it.  How unique and usefull they are. But in most cases it is better to noindex these . They are oftentimes thin (your example to links with image and excerpt) and duplicate (your example, bet thats 100% exists elsewhere - more than one time) content.  Maybe you can do that.

These Tags will never rank for any term, so why optimize them?  Not worth the work. The question is: is it useful to have them? And: is it useful to have them indexed? Is a Visitor using these pages? Are they needed for anything?

BTW - Some of your Alt-Attributes are toooo long - I mean, they should describe the image and you sometimes did it how it should be. But in some image-alt's are dont know 200 words?

The question is why? There are still >7000 seomoz.org pages indexed, It is not a big problem, why do you think about it?

Thats a really good question and I can only tell you my own point of view. Even in SEO-world in done and not done. I just think like this:

According to Google, use nofollow for

• not trustworthy pages you link to
• paid links
• crawl prioritization

So one and two  is not the case (hopefully I can trust your socials). 
To Point three, some webmasters really want to safe "PR" or "DA" with not passing it to pages using nofollow. This is not working, the PR is just send to nirvana. You can't save it, it is divided by links - no matter if the are followed or not. So the only reason in point 3 is - you don't want Search Engines to notfollow and notindex your socials (last is done if you nofollow them or not) - so my Point of View:

I just use nofollow in cases Google says I should (you can btw read it here https://support.google.com/webmasters/answer/96569?hl=en). Socials is not one of these cases, so I use Follow .

Add: Comments and User-Generated-Content is also a good Idea of using nofollow - dont know if Google mentions that on the given Page)

at least, how fast google is indexing your domain depends on your structure (and more). I read a few weeks ago something about an "indexing race" just to se wich way is the fastest to get your pages indexed (https://searchengineland.com/ready-set-go-googlebot-race-314894). Funny because not my preffered solution won.

It depends on google if it would index every page  of a domain - for your given example I think Google will not. Several products in different colors (and thats the only difference) on different urls. Not sure if there was the difference (the color) mentioned anywhere, or if it is just a different image (not my language).  Thats not best practice.

You have to deal with your crawl-budget for 1-2 million pages, but at the moment I think - all you can do is wait. And I saw a lot more pages indexed  (460,000) - but somewhere in serps google stops showing me your pages, because they are to equal to others. I think (what I saw) there are a lot of Products without any single description, so you can do a lot of things to improve, until you wait.