Latest posts made by PapaRelevance
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Can I use a "no index, follow" command in a robot.txt file for a certain parameter on a domain?
I have a site that produces thousands of pages via file uploads. These pages are then linked to by users for others to download what they have uploaded.
Naturally, the client has blocked the parameter which precedes these pages in an attempt to keep them from being indexed. What they did not consider, was they these pages are attracting hundreds of thousands of links that are not passing any authority to the main domain because they're being blocked in robots.txt
Can I allow google to follow, but NOT index these pages via a robots.txt file --- or would this have to be done on a page by page basis?
posted in Intermediate & Advanced SEO
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Adwords Quality Score and On-Page SEO
I'm trying to convince a large, multinational company that is very resistant to change, into making my on-page SEO changes. Compounding this resistance is the fact that the Analytics, SEO, PPC, and web dev departments are all under different people and they don't communicate very well.
So, in order to get them to work together, I've decided to appeal to the places where they are sensitive; e.g., the PPC department where they surely have the desire to be more efficient with their budget. To appeal to this sensitivity, and with my goal of getting on-page changes done to help the SEO dept, I'm considering making the argument that my on-page changes will raise their quality score which will in turn lower the amount they are spending on PPC.
Basically, is this a fair argument? Do you have an evidence to back this up?
Best in the Midwest,
Phil
p.s. Hi, Joanna
posted in Paid Search Marketing
Blog Posts
2/24/2012
When I hear the word, “cookies,” I generally think of warm, gooey homemade chocolate chip cookies. But when it comes to passing the Google Analytics Individual Qualification (GAIQ) test, I had to put my cravings for Mrs. Fields’ Nibblers aside and learn about the differences between first-party and third-party cookies.
1/5/2012
This post brought to you by the magnificent Beth Corneglio & Rasheite Radcliff.
R: Hey Beth! Have you read iPullRank’s article on the SEO Moz blog Just How Smart are Search Robots?
B: Yeah. I thought it was really good except for one thing. Super Pac Man?
R: Ha. I know. What’s that about?
B: I would say search bots are more like Sonic the Hedgehog!
12/6/2011
Howdy Mozzers! You may remember us from our last study, Mission ImposSERPble (we know, that title was way better), but we're not done yet. After we finished with Google, we started in on Bing.
10/10/2011
Subdomains have often been the bane of many SEO-conscious organizations, but an easy solution might be right under your nose.
By using subfolders in place of subdomains, you can unite your content under one domain. While this may seem difficult to do when two sites exist on two different servers, a reverse proxy can make the technical implementation quite simple.
8/30/2011
Step-by-Step Instructions for Non-Branded Custom Segmentation in the new Multi-Channel Funnels Section
Multi Channel attribution is amazing, to say the least. In the immortal words of Avinash Kaushik, “You will have an orgasm!” If you weren’t there for Mozcon, I’m sorry. Don’t let it happen again, but yo...
6/14/2010
As the Director of SEO R&D for Slingshot SEO, an Internet startup born in the cornfields outside the great city of Indianapolis, Indiana, I’m fascinated by and driven to understand the complexity of Google’s “computationally intense algorithm.&rdqu...
5/4/2010
As an SEO, it’s easy to get lost in a world of rankings and ranking factors when we really just want quality traffic. And the reason we get lost in rankings and ranking factors is because Google (and other major search engines) make it extremely easy to track and measure the ROI that they offer. Conversely, sites like YouTube, Facebook and Twitter, have arguably suffered by not providing ...
12/3/2009
It's been awhile since I've contributed to YOUmoz and I thought it was high time I started giving back to a fantastic community that's given so much to me. I guess the comments will tell if I get a warm re-welcome or a swift kick out the door. This post was inspired by one of the most common issues I deal with on a weekly basis. Clients and prospects alike truly b...
3/26/2008
When does being an SEO consultant and investing in stocks become sketchy? Our firm has worked for several medium to large private companies, but lately we've been contacted by some publicly traded corporations. This can put a savvy SEO/Investor in a precarious situation. Knowing the success that our clients have achieved with our SEO campaigns, it can be tempting to ta...
12/24/2007
Some of you may have read one of my first YOUmoz posts about Bounce Rates. Although others have discussed and blogged about user statistics, I think it's important to revisit the issue. Google's search results have been dancing for awhile lately, largely in part to the axe coming down on pai...
8/3/2007
I'm going to start off this post by stating that I have not tested this theory, and I can in no way prove it. The following is a very strong belief I have based on intuition.I believe that Social Media can dramatically increase organic ranking aside from link popularity. Google uses analytics, their toolbar and other proprietary methods to track information about website traffic. Let...
8/1/2007
It wasn't long ago when I noticed that the new beta for Google analytics had one major, bold-ed statistic on the dashboard. The bounce rate smacked me in the face a couple times until I realized that this must be a major factor that Google uses to decide whether or not you website will stay at the top of search results. I had my theory and it was time to test it.Although I know that ...
I'm a co-founder and the CEO of Digital Relevance.
We believe that you can solve the world's problems one marketplace at a time. We do this by finding your industry's problems, working with you to solve those problems with high-impact content and then we use digital PR to share those solutions with your entire industry. The result being the ability to drive any marketing metric you want to move from brand awareness to conversions.
Digital Relevance earns web traffic and conversions from your industry’s top online media outlets, communities, influencers and search engines by executing irresistible content marketing and digital PR. A well-crafted earned media campaign simultaneously moves the needle across all inbound marketing channels, while driving a meaningful return in the first quarter and beyond.
My job as CEO at Digital Relevance is to motivate and empower our team to accomplish amazing things.
Visit us at Relevance.com to find out why the best online marketing is earned.