Answered my own question.
Posts made by PapaRelevance
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Can I use a "no index, follow" command in a robot.txt file for a certain parameter on a domain?
I have a site that produces thousands of pages via file uploads. These pages are then linked to by users for others to download what they have uploaded.
Naturally, the client has blocked the parameter which precedes these pages in an attempt to keep them from being indexed. What they did not consider, was they these pages are attracting hundreds of thousands of links that are not passing any authority to the main domain because they're being blocked in robots.txt
Can I allow google to follow, but NOT index these pages via a robots.txt file --- or would this have to be done on a page by page basis?
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Adwords Quality Score and On-Page SEO
I'm trying to convince a large, multinational company that is very resistant to change, into making my on-page SEO changes. Compounding this resistance is the fact that the Analytics, SEO, PPC, and web dev departments are all under different people and they don't communicate very well.
So, in order to get them to work together, I've decided to appeal to the places where they are sensitive; e.g., the PPC department where they surely have the desire to be more efficient with their budget. To appeal to this sensitivity, and with my goal of getting on-page changes done to help the SEO dept, I'm considering making the argument that my on-page changes will raise their quality score which will in turn lower the amount they are spending on PPC.
Basically, is this a fair argument? Do you have an evidence to back this up?
Best in the Midwest,
Phil
p.s. Hi, Joanna