Thanks vzPRO, appreciate you doing an on-page. I've done this already and recognise the good ratings of each page. The subpage is more keyword rich but if you refer to my reply to Kevin this is what is confusing me.

Thanks TommyTan. Yes indeed it does, but see my reply to Kevin above.

Thanks Kevin. This is what I find odd though, if you search the term "peer to peer lending" our competitor Zopa appears top with their homepage as the result. They have NO mention of "peer to peer lending" whatsoever on their homepage.

Search "peer to peer lending".

The page http://www.ratesetter.com/peer_to_peer_lending.htm appears higher than the homepage.

I don't think this is because of keyword density on page either as Zopa (competitor) have zero mentions of this keyword on their homepage.

What are your suggestions for getting the homepage ranked higher?

Thanks, Simon.