Why is my homepage ranking BELOW a subpage?
-
Search "peer to peer lending".
The page http://www.ratesetter.com/peer_to_peer_lending.htm appears higher than the homepage.
I don't think this is because of keyword density on page either as Zopa (competitor) have zero mentions of this keyword on their homepage.
What are your suggestions for getting the homepage ranked higher?
Thanks, Simon.
-
Remember you don't need to have that phrase exactly to be ranked for it. If the content has "peer" and "lending" in it, with some good off-page ranking "points" they could show higher than your site. Good luck!
-
I didn't dig into their site but I can tell you there is some sort of co-citation going on there. Rand did an awesome WBF a little while back that probably explains exactly what is going on.
-
Thanks vzPRO, appreciate you doing an on-page. I've done this already and recognise the good ratings of each page. The subpage is more keyword rich but if you refer to my reply to Kevin this is what is confusing me.
-
Thanks TommyTan. Yes indeed it does, but see my reply to Kevin above.
-
Thanks Kevin. This is what I find odd though, if you search the term "peer to peer lending" our competitor Zopa appears top with their homepage as the result. They have NO mention of "peer to peer lending" whatsoever on their homepage.
-
I've seen strong correlation between the keyword being in the page name / url and rankings but in general a sub-page is generally more targeted for a keyword.
I just ran the seomoz on-page report card for your home page and sub page with the keyword being peer to peer lending and though they both received an "A" there were more factors helping the sub page.
-
Google feels that that page is more relevant for that keyword than the homepage. Just looking at the on-page factors, I agree w/Google. The url, heading and overall copy seems to reflect that term more than the home page. Also, this page is much better landing page than the home page for people searching for info on this term.
-
Hi Simon,
I just have to say it even though it may not be the reason, does your subpage have more keywords and content than the home page for bots to crawl?
Another reason may be because you are getting more backlinks and social share on your subpage than your home page. Google may find that your subpage provide the better result to searchers than the home page because it might have more backlinks or contents for them to crawl.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PA and DA for Homepage
I've been looking at the PA and DA scores for the homepage of websites we have built and have been comparing this to competitors. What I'm finding is that the PA score is always higher than the DA, however on competitors sites the PA is much higher in relation to the DA. What could be the reason for this? For example, some of our website homepages may have PA / DA scores such as the following: Website #1: PA37 DA25 (PA:DA = 1.48)
Link Building | | getnoticedlocally
Website #2: PA31 DA21 (PA:DA = 1.47) However competitors often have figures like this: Website #3: PA40 DA21 (PA:DA 1.9)
Website #4: PA 25 DA 11 (PA:DA 2.27) I even saw one website with the following scores: Website #5: PA36 DA5 (PA:DA 7.2) How do you explain such a high Page Authority in relation to the domain authority for that site? When I look at the scores for our websites I often feel that the DA is at a good level, but the PA for the homepage doesn't seem as high as it could be compared to competitors. My initial thought was that maybe we had a lot of backlinks to other pages on the website (not the homepage) but this is not the case at all - pretty much all our backlinks are to the homepage. Could it be to do with internal linking structure? Any other ideas? Many thanks in advance for any help with this.0 -
Please tell me my website DA is Fake or any effect my ranking.
A few days ago I bought a DA increaser package from Fiverr for my Mobileinfo website. and after 15 days I see my DA-3 to Jupm on DA-54 this is a Majic. but a few days later I feel this was very bad practice on my website, and there was no benefit. Now Problem is I don't know what is my real DA and PA. and I want to remove this redirect backlink from my domain.! Please help me! DA Chart
Link Building | | Abdul_Gaffar
Screenshot_18.png links
Screenshot_19.png0 -
Google Website Ranking Problem
I have a website with not so big amount of backlinks and PA 16 DA 6. I try to search it in semrush and its do not show me any result for it. But I have different website with DA 18 and PA 9 and it is indexed in google. It is have 4 keyword not so well but at least it is indexed and I can begin to bring backlinks and blogs and it will grow up. What can be problem about this website. I do not give website link here to avoid problem. But i can send link in private. But what you can recommend to me to do to make this website show up in google.
Link Building | | flickshine0 -
Ranking Riddle: Too many anchor text links, or not enough of the right ones???
This question is about one of my ecommerce sites (www.BestDryingRack.com) which is ranking really well for one of it's money words, and not at all for the other. See the attached screenshot for a quick overview of the riddle we are facing.... Looking at the "Anchor Text" tab in my MOZ Campaign or in Open Site Explorer would lead you to think that I have WAY too many links with my #1 money phrase. (clothes drying rack, or laundry drying rack, as they are synonyms). And since my product page doesn't rank at all for that keyword, that's what I thought too. (My home page does show up on page 3 or 4 when Googling clothes drying rack) On the other hand, my #2 money phrase (umbrella clothesline, or outdoor umbrella clothesline) has it's product page ranking quite well in the middle of the first page of Google results. Digging deeper into the links spreadsheet from Open Site Explorer shows that most of the links are NOFOLLOW (which means they don't really count, right?) As the screenshot shows, here is the breakdown of links that count: FOLLOW links with Brand and URL anchor text totals 17 FOLLOW links with #1 money phrase anchor text totals 10, with only 1 to proper product page FOLLOW links with #2 money phrase anchor text totals 3, with all 3 to proper product page So the riddle is... Can we improve the ranking of the #1 money phrase by just getting a small number of matching anchor text links to the proper page? (making it like #2's situation) Or do we also need to get rid of some of the 9 links with the #1 anchor text that are pointing to the home page? (since the home is outranking the proper product page for this phrase) BDR-anchors-040614.jpg
Link Building | | GregB1230 -
Multiple Links from High Ranking Site Vs. Links from Multiple Domains - What's More Important?
I understand it is important to get links from many quality domains. Currently, I do have links from top domains (PR, Trust) and it I can get more from (high rank) pages on these same domains. Would it be better to focus on expanding my reach (find additional domains to link from) or to continue to build links from the current domains I have a connection with? What is weighted more? I realize doing both is important, but trying to figure out how to best use my time. Thanks! David
Link Building | | DWill0 -
Rankings unchanged
I have been working away on my site for almost a month now, following all the advice I have gotten here and things seem to be going great. I have built a pretty large 400+ number of backlinks from blog posts, press releases, forum posts etc. Everything is very nice and white hat, really almost nothing spammy at all, maybe a couple of blog comments that I shouldn't have made but nothing in the big scheme of things. The problem is that my position in SERP has not changed at all. Its strange my on page SEO got me to the first page of all my keywords but from there I have not moved a bit. I am local service site and I am still waiting for my pin from google places (third try) and I know that will have a huge effect on my main city. I also have landing pages in 3 other small local cities though and those haven't budged a bit either. I just wanted to see what people here had to say, possibly I am just not patient enough? it has been probably 1.5 weeks since my links really started to index and show up in webmaster tools.
Link Building | | ayetti1 -
Getting my crunchbase page to rank in au search engines
Hi, what can I do to make google think this is an Australian page? http://www.crunchbase.com/company/adserve-digital-signage Link to it from .com.au domains?
Link Building | | adam2012
Put my address in on the page as Australia? Is there any other ofpage things that could be done? I would like it to rank for "Digital Signage" Thanks0 -
New domain ranking higher. Looks like spam backlinks.
A new site has appeared in our industry, and has taken the number 1 spot that we had for some time (years), in addition to some other great rankings above us for good keywords. The site to my eyes is no better than ours, but what it does have is lots of links from different root domains. However these root domains are spam, as far as I can see. You know the type, nonsensical blog comments, even links in nonsensical content on other sites. You couldn't make any sense out of the text if you tried. I think this is the reason this site is ranked above ours now. His domain and pages have higher mozTrust and mozRank already, despite it being a brand new site. I realise the importance of incoming links, especially from different, good quality individual domains, but my question is, do we join him by getting spammy links everywhere?
Link Building | | freebetinfo0