Hey guys,
First of all, a big thanks to SEOmoz and the community. I've been an avid reader for about a year now and have seen some great improvements.
I'm always focusing my efforts on strategies that work well for my niche. Although I've come accross one of my competitors that doesn't seem to have much going for him, although he ranks very well. His root domain is ****E and the URL where (seemingly) spammed links point to is ***. If you do a site: command he has 1000+ pages although most consist of "events calendar" (empty). Also, I ran some of his content through copyscape and there seems to be multiple versions of it throughout the web.
After all this, he ranks very well for money keywords in our niche, although his on-page is horrible so there are many opporunities I've capitalized on.
Is there something I'm missing? I'm trying to find the value in his website but its not very clear to me since his backlink profile is (seemingly) junk and his on-page goes against all I was told to implement.