Ratings such as this are 'pulled' from information in Google products / reviews. If someone reviews the website on Google Checkout or a supported thirty party review sites such as Ciao and Trustpilot this information is pulled into Google products centrally and tied to that domain to display in SERPs.

Is there a way to view the charts in the crawl diagnostics summary on a monthly view (or export the monthly figures)?

Just tested mine in the UK and seem to be correct

I have never really looked at doing this sort of stuff in the past but I always assumed the key would be to get lots of positive external content which would lower the negative external content.

I guess the place to start is social networks, press release sites, review sites, Google Places etc..

Like Daniel suggests I wouldn't use this as a long term strategy, to me it would send a pretty strong signal that the site is spammy.

On the other hand, if you are comfortable with it, you could always give it a test and see what CTR difference you get.

There are a lot of 'poor' link building companies in the UK, and everywhere else really. I am sure there will be a good one in your region though, just make sure you ask for open / transparent reporting i.e. they can show you the submissions and links they have done on your behalf - this is a good way to weed out some of the poorer companies who always make excuses at this point.

Thanks James.

I agree the reviews should be good, at least in terms of CTR.

I am also looking at doing the image, item name, price, brand etc and wondered if this would have any impact as well?

If your page is extremely relevant to TANGO there is the possibly you wont end up paying $1.56. Adwords adopts a quality score system which means that if it feels your content is relevant to your campaign and users react positively to it then your CPC would be lower.

Hello,

Has anyone got any experiences of using schema mark-up on an ecommerce site? If so, what has been the outcome since doing in?

I am just wondering if it is worth marking up our products with the full product set of schemas and what the impact would be?

James is right, based on that it wont be easy.

What I would do is run your desired campaign which $100 and get some statistics to see what you would get if you invested $500. As Adwords is fairly reliable in terms of scaling you should be able to work it out what you would achieve based on that test.

It depends upon the keyword / phase really.

For example if you are looking to purchase something e.g. 'nike trainers' then wikipdia shouldn't cause you too many problems but if it is a research term like 'henry to 8th' then it would be much more difficult.

Would like to give it a try too but still waiting for an invite..

I am not sure if there is technically a negative SEO impact of non www sites however I would guess a www site has a better CTR rate etc as it is more familiar to users.

Possibly the most basic one but having an affiliate scheme link in the website footer normally generates some interest.

A lot of 'quick wins' with affiliate schemes come from voucher codes and cash back sites, I would suggest contacting the major ones directly to see if you can get in with them.

Sounds good, just hadn't come across it here in the UK.

I haven't come across BBB, I guess this is a US thing?

I would be interested to hear peoples views on this also. We have a mid size product catalogue, about 5k products, which we are looking at transferring to Magento.

Thanks Matt.

The URLs are a great example of something which is easy to do when switching to a new system so have the freedom to specific them but trying to change them on an existing site can sometimes prove a nightmare!

We are speccing our new site based on Magento.

The main reason behind this is because we need full control but with the option of quickly bringing in external help for advanced developments.

Other than that I believe the SEO features are very strong and the results on sites built on it can be extremely good.

Hi,

Thanks for pointing me to your thread. I will have a read now.

Hi All,

I am currently writing a spec for moving our current e-commerce website and it got me thinking from an SEO perspective.

We are all usually restrained by the current website set-up / CMS and there are things it can never do despite how hard we push for the changes. If you had the chance to start from a blank canvas (like I do currently) what would be on your wishlist?

Thanks guys, ill have a look at your tools and let you know which works best!

Yeah certainly cant get more clear. Having similar uptake ourselves.

As the question says really. Is there a tool that will export all the links on a page and anchor text related to those links into Excel?

Thanks.

Good question. I was only thinking of implementing it at home page level or as you suggest across the site but pointing to the root. I guess at this stage a lot of it depends on speculation about the impact of +1 and your website design.

P.S. While on the subject of +1 has anyone had any success with it so far? In terms of visitors using it.

Completely agree.

I think II may have been slightly confused by thinking the default for www.mydomain.com/ was not iindex.html

I was under the impression that www.mydomain.com/ and www.mydomain.com/index.html were both indexing but are the same page

I think in that particular situation I would use 301 as there really isn't a separate use for the /index.html page

Depending on the size of the site I would start look at the 'static pages' (Services, about us etc) and categories (as Alan mentions). These pages can allow you to rank for the broader match terms which usually have decent traffic amounts before going on the the daunting task of writing unique content for products (again as Alan mentions).

Its just my opinion but directories cant really harm you because a competitiors could just submiut you in them if so.

I usually use the SEOMoz tool bar and only submit to directories that have a decent authority.

Just don't use any mass submitter tools for this, or well research them if you intend too.

Personally I still use directory submissions and they do have great results but it really depends on what stage your website is at.

For a new site I believe directory submissions are very useful in climbing the initial ranking and getting indexed, however very established sites wont get a lot of benefit from them.

If they refuse to take it down we would adopt Lewis-SEO idea first, seems like the easiest and quickest route.

It's a shame situations like this arise really and there is no official way to deal with it. We wouldn't really go down the blackhat route but it is a good stick to use as an for them to stop.

That was an interesting read on the link (why would anyone refuse links in their T&Cs!?)

Yeah, it would be a great tool if it gathered all of that I suppose. The social stuff and widespread SEO data is ok and in some ways II don't mind too much manually doing it but on some metrics I dont even know which tools to use to find the data:

Lk RDs

KW Usage

LDA Score

Xct Anc. Txt Links

Xct Anc. Txt RDs

Part Anc. Txt

Links Part. Anc Txt RDs

Domain # Linking RDs

Thanks Tompt, ill check out those links to see what can be done but like you say I guessed the legal route would likely be costly although we may have to do it if he starts climbing up the rankings quickly.

Lewis-SEO contacting the webhost is a good idea, I have got their details and may give it a go.

As a quick update since posting originally our MD spoke to their owner who said he will consider taking it down on the threat of us doing the same to them (as we have more resources and with them having a unique, none keyword, name I guess that isnt a route they would choose) <seo wars="">:)</seo>

Just did another whois from a different site using the domain name and the Registrant field states our competitors company name.

Guess we will have to call them and see what their reasoning is.

Hello,

Do you know if there is anything you can do against a copycat website?

By copycat I mean a website which uses our brand / domain name to steal our brand traffic.

The reason I ask is a new site recently launched with which is optimised to take some of our brand traffic:

Site tile - www.my<ourbrandname>.co.uk</ourbrandname>

Description - For when I need <ourbrandname></ourbrandname>

They gave no physical address or email addresses to funnel customers through an enquiry form which got me suspesious so when I checked the IP address in the MOZ Toolbar and did a WhoIs check on the IP address it brought up one of our main competitors websites.

Anyone got an experiences of this and know what can be done?

Hello,

Im gathering data to complete the spreadsheet found here http://seomoz.box.net/shared/g3vz0kxbbp (using Ben's).

A lot of the data can be gathered from open site explorer, the moz tool bar or via the key previded but where is the quickest place to gather the below info or is a lot of it manual gathering?

Lk RDs

KW Usage

LDA Score

Xct Anc. Txt Links

Xct Anc. Txt RDs

Part Anc. Txt

Links Part. Anc Txt RDs

Domain # Linking RDs

Tweets

FB Shares

Blog Links

Thanks for the response, I guess it answers my question in the way that if we want to rank for more key phrases we use a page specifically for the new key terms and SEO that as we have done with the home page.

I know the one page per search term is the general SEO rule and I agree with it, however I have got us from page 3 to page 1 top 5 for 3 very competitive key terms and I am afraid if I optimise the homepage on just one of these terms and 'move' (on page optimise) the other two terms on new pages then we would loose the ranking of these on the main page?

P.S. Thanks Elias for your response too. I guess the same questions apply.

Might sound like a bit of a daft question to you pro's but here it goes...

I am been doing in house SEO for a company for a short while and since I have been managing it things have moved quickly in the right direction but I find myself limiting our SEO efforts to three key terms. Is this usual?

The reason I am doing this is because I find that on page SEO is only really possible with those amount of terms (with regards to title, description, key word density, seo copy, on page links etc).

I guess that what I trying to stay is:

1. If I push on page opitimastion to more key terms will it be detrimantal to our current efforts?

and

2. Is SEO possible for additional key phrases which are not on page optimised?

I am really interested in this too. I personally agree with much of what you say. I keep the icons at the bottom of the page, dont show user amount or details - just keep them as basic as possible really!

I have used a number of WP plug ins but not found one I really like yet. Some look stylish but are really too in your face. It would be interesting to here which ones people recommend...

To go one step further on this topic, which social media do people show? Obviously there are hundreds out there but in terms of making the webpage readable and usable which do you normally go for? I tend to pick the typical email, twitter, fb, digg, stumbleupon and not too many others.

Seems like a pretty smart move on their behalf to steal brand traffic and I am sure there are countless cases of this happening.

As far as being illegal I would say this is not the case. From my understanding of what you have said they do actually sell the products which your client supplies to them on a wholesale basis, if they didn't sell the products for which they have used your brand term to steal traffic it may be a different case although I am still not sure it would be worth pursuing.

P.S. I am not an expert in this, just giving my opinion