We are trying to restructure our onpage SEO and want to make sure we have our URLs correct. The problem is we did the URLs incorrectly in the first place and the ones we currently have are several years olds.
We have some URLs such as: http://www.firebrandtraining.co.uk/courses/management/prince2.asp and
http://www.firebrandtraining.co.uk/courses/cisco/ccna_2007.asp which are not ideal but user experience aside does it make sense for us to change the URLs and use 301 redirects to the new ones or is the damage done to our natural rankings simply not worth making the change?
I have read different articles saying different things, some say that URL structure has little weight (if any weight at all) on rankings while other people seem to say it is quite important.
In addition we have heard that changing the URLs with a 301 redirect will cause a large drop in ranking which will take months to recover from and contrarily that 301s are now considered "ok" by Google and we shouldn't see too much change at all in our rankings.
Any advice would be much appreciated.
