Welcome to the Q&A Forum

Hello,

Can someone give a example of what primary and secondary keywords are and how to implement that in a sentence ?

Thank you,

How important are external links in 2018. How much of a percentage do they represent when deciding to rank a page.

I imagine it depends on the query but I was wondering it if 10 % of of 60 % ?

My feeling is that with good content you can get on almost any query on the 1 st page without links because that would be too penalising to small business if they had no possibility to rank with just content.

Looking forward to getting some feedback.

Hello,

Can a twitter, facebook, linkedin or instagram business page be considered an influencer

Or

Does an influencer need to absolutely be a person ?

Thank you,

Hello,

I am the exclusive reseller of a product in Switzerland. However, when I type the name of the product the maker of the product appears 1 st on google with its website instead of my website that ends in .ch ?

I appear nowhere when I type the product name and my website has been online for more than 6 months. How can I make sure I appear 1 st above the maker of that product ?

The only place I appear is in the right side with the adresse and phone number but I would like to appear in the search results (blue links).

Thank you,

How is it considered by google at the end of a sentence ?

New paragraph or not ?

Thank you,

Hello,

I use to move up my site structure with links in content. I have now installed breadcrumbs, is it is useful to still keep the links in content or isn't there a need to duplicate those links ? and are the breadcrumbs links enough.

Thank you,

Hello,

I checked my website spam score in link explorer and found out it has got 28 %.

What do you recommend I do ? should I ask for all the links to be removed (even though some of them are no followed)

Is it possible that google has penalised me because of that score and de-ranked me ?

Thank you,

Thank you, I will try that.

That is correct.

Hello,

I am wondering how to deal with internal anchor text.

I read here and there that it shouldn't be too optimised but I also read that this is how google understands what my page is aout.

I have breadcrumbs with my main keyword in the anchor text and can't change that it is automatic.

In other words if i have 10 breadcrumb going to my top page with the keyword can I be penalised ?

Why is is recommended to write in bullet points format for the web ?

Thank you,

Hi Meghan,

I have no manual action on my google dashboard does it mean I shouldn't worry ?

Thank you, I will have a look at the link you sent.

I see thank you for your reply.

Hello,

To rank on China bike tour. Is it ok to write in the title "Explore china on a bike tour - My company name bike tours"

Or do I need to absolutely "China bike tour" in the title tag ?

Thank you,

Hello,

Can you explain me how you use keyword explorer for SEO because I watched many video  and after watching them everything is a little confusing...

From my understanding, you have you main keyword let's say "Normandy bike tours". Based on that keyword you decide to cover TOPICS. Let's say I decide to cover D-Day landings, Omaha beach and and Caen on my page about" Normandy bike tours" ( I could cover more or others I imagine but now let's say those TOPICS are the ones I have decided to cover.

From that point on what I understand is that I need to cover each of those TOPICS and the way to cover each of them is to type each of those words separately in the keyword explorer and look for words that the keyword explorer gives mes that it considers to be "semantically related" to each of those TOPICS.

Then, if I choose the corrects one google will understand the different TOPIC and that should boost my ranking.

Is it the whole idea ?

PS : How many do you look at to find semantically related words ? 10, 20 or more ?

Thank you,

Is the time it takes to rank keyword dependant ? in other word does it take more time for a page to rank on a keyword that has 5000 request a month than for a page to rank on a keyword that has 50 requests a month ?

Thank you Jeff for your detailed reply. It is good to hear that google can read in between the line.

So if I understand well, I shouldn't worry. The user intent of China bike tour is the same as Explore China on a bike tour (at least to me). Hopefully it is the same to google

How do I find blog post ideas for my website blog when there are only very few questions people have.

I am a tour operator operator and the the keywords I target are Provence bike tour, Normandy bike tour , Tuscany bike tour and so on.

I am trying to to find blog ideas to create a topic cluster for those pillar pages.

Any advice on how to find blog ideas that could boost my pillar pages.

Thank you,

How do you find phrases that co-occur together and go in the same cluster.

I know that I can do keyword research via the keyword tool as well as other tools and even google related searches but I have the feeling it is very limited. Does anyone have any other advice or tools  ?

Once you figure our the correct words / expression is there a way to write your sentences, does syntax have an impact ?

I have  multiple webpages built on the same exact model and none of them have external links ? Some rank within a few days some don’t why is that ?

Has anyone experienced this ? and any idea what it could be due to ?

I have 2 possibilities lsi density or lsi used or topics used ?

Does anyone ha e any other idea ?

In content, does the proximity of semantically related keyword matter ?

Thank you,

Thank you for the confirmation. I thought it was but wasn't a 100 % sure.

Thank you for the confirmation. That is exactly what I think, make it natural and I am all good.

Hello,

Do my secondary related keywords need to also come out as subjects in my sentences or can they be objects / predicate.

Thank you,

I understand but you are probably a good writer and English is your native language which is why you don't have to think about it but from my understanding most of out there and don't construct sentences correctly...and writing in the format of subject object predicate is much more complicated that it sounds.

Take this sentence : "Mr X flew back to the United States last week" most of us would think the predicate is to the United States last week but according to my understand of semantics there isn't any predicate which means that search engine don't understand my sentence.

Hello,

Is is true that search engine give more value to some part of the page than other ?

Is only the main content considered ? or are the other also given weight but very small weight ?

If I have div in the main content as those considered par of the main content or no ?

Thank you,

Hello,

Is there a software that is better than an other to find to right topics to cover in my content. I am thinking about Moz, Marketmuse or Semrush or is it better to look at the search results because they match user intent and see what is covered and cover those in my content

Thank you,

Thank you for the clarification. I will have a look into all this.

Hello,

How do you answer questions (the famous user intent) in your content when moz keyword tool, google related searches or all the other tools on the market don't have any questions to propose ?

For example take the keyword title tag, the questions are, the optimal length, title tag definition etc...

But what about with the keyword Provence bike tours ? what are the questions people have ? It is an informational query but I can't find any questions for it with the different tools out there ?

The only one that I find are "best base for a bike tour in Provence" or "one day bicycle tour in Provence" but this isn't what I offer or do and it will be very hard to integrate in my content other than I do a blog page that answer those questions...

Is there a way to answer for example "biking in Provence" which is a keyword the keyword tool gives me ?

Thank you,

Thank you for the info and I will re watch the whiteboard friday as they are very useful, I agree.

Hello,

I know that google index quickly but how often is the data pushed into their search results ?

Thank you,

Perfect thank you.

Thank you for detailed reply.

I noticed that your H2 tags do answer peoples questions.

How about if for the keyword you target people don't have questions (what I mean by that is that in the keyword tool) all there is are synonyms of my targeted keyword.

For example in the keyword tool if I type hiking tour Tuscany I will find synonyms and nothing else

Hiking vacations tuscany

Hiking holidays tuscany

Hiking trip tuscany

But no questions like you would find on other keywords such as title tag where people ask :

what is the optimal length of a title tag

what is the definition of a title tag

etc...

So how do you answer people's questions when they don't have any

Thanks,

I was checking this new tool which is really cool by the way and was wondering if I  can outrank big guys with just content.

I have a Domain authority of 28 with a spam score of 28 %

Can I outrank with amazing content a site that hase a domain authority of 50 and a spam score of 1 % ?

Should I ask for all my bad links to be removed so that my spam score goes down or doesn't it matter anymore those days and what matters is good content, link just don't count anymore ?

Thank you,

It isn't in the nav bar it is in your moz campaign next to your different webpages when you click on the score but that is ok I got my answer reading in more detailed what semrush says.

Thank you.

Thank you that is getting a little more clear. From my understanding it is a bag a words that go together.

Topics of a webpage but your answers seems to answer my question. Go in depth in a few topics seems to be better than to cover many topics but without going in depth.

Thank you for your detailed reply.

It is good to hear that using the same word "bike tour" won't hurt but that if I can put a little of variety it is good also. I agree with you about the fact that I have to be careful of the terms I use between motorcycling and conventional cycling. I am going look into it that and thank you for your answer, this is helpful.

Hello,

Is it ok that to use the homepage of website as a product page directly where you present all your products on your homepage or can it penalise you to do that ?

and in that case, is it better to have a homepage that you don't rank and create a subpage for your product page.

Thank you,

Hello,

On product pages does the content matter or does the presentation and answering the user intent matter more ? I know for informational query content definitely matters but with rank brain, I am thinking that for pages where your present product content doesn't matter as much ? Am I right ?

Thank you,

Hello,

I have a page with multiple bike tours on tour and under my image as anchor text linking to the different destination I have written the region + bike tour. Is it ok to write bike tour that many times bike tours or would it be better to write variations of it such as "Bordeaux biking, Strasbourg to Colmar by bike for (Alsace bike tour) or doesn't it matter ?

Thank you,

How does google decide which image show up in the image search section ?

Is is based on the alt tag of the image or is google able to detect what is image is about using neural nets ?

If it is using neural nets are the images you put on your website taken into account to rank a page ?

Let's say I do walking tours in Italy and put a picture of the leaning tower of pisa as a top image while I be penalised because even though the picture is in italy, you don't see anyone walking ?

Thank you,

Hello,

For the keyword Normandy cycling, it seems according to the result that people are looking for the bike routes.

My question : can i rank indicating my favorite bike routes (personal routes) or doIi need to stick to what is already considered as the best biking routes in Normandy, the tour de Manche, the veloscenic, the velo Francette and so forth ?

Thank you,

Hello,

I upload a new website with new web addresses and my current addresses don't work anymore.

I don't want to do redirects. Should I just remove the old address from google index using their tool or let google do it on its own.

Thank you,

Hi,

I have new web addresses for my subpages. None if them have external links. Should I do redirects to the new pages or just leave the old pages in 404 and let google crawl and rank the new page. I am asking because my current pages don’t have a good ranking and I am thinking starting with a clean url is better.

Thank you,

But isn't it better to do redirects ?

Thank you for your detailed answer.

I agree with you.

So my final question is how can MOZ content suggestions tell me that on this page https://bit.ly/2RH7PLp

I have covered "Balagne" but not "Porto".  I have words such a Scandola Nature Reserve, Girolata, Calanques de Piana , red local granite and all those are words related to "Porto" (the town in Corsica) so there is something I am missing and maybe you can help. I  believe it has to do with the way I write ? (structure of my sentences he way the sentences in the paragraph go with each other etc...)

Conclusion once you have the words it all comes done to how you write. Good topic sentence with supporting sentence. Otherwise it won't work !

Could some give me an example on how they do keyword research because I have tried many things and it doesn't work.

Here is what I tried : Let's take a keyword  " Alsace bike tours"

I go to the keyword tool, lisgraph, ubersuggest, google keyword tool, and type "Alsace bike tours"

Thos tools spit me phrases such as :

"bike from colmar to riquewihr, "alsace vineyard cycle route", alsace cycle routes. I write my content and integrate those expressions in it.

In my content I add words that relate to alsace such as Strasbourg, Colmar, the wine route etc...

I wait and weeks later see no change in ranking..

What I am missing ?

Thank you,