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Hi Megan,

Thank you but what is the difference between the 12 update cycles (12 weeks for ranking) and the ranking data that you say are kept forever ?

If I want to cancel for a few weeks where do I go for that ?

Hello,

Is it possible to cancel my Moz pro account for a few months without loosing the data and then reopen it a few months from now.

Thank you,

Forget about this question. Please delete it.

Thank you for your details reply but I still have a few questions.

In point number 3 you say look for questions and phrases, I am travel website not a blog... I don't think people want me to answer questions about what d-day is they want me to describe what they will see and what their tour will be like. How about I stick with with a list of related keywords to D-Day landings, is that ok ?

In point number 5 you say to identify your target keywords, what do you mean by that ? From my understanding my target keyword is D-day landings and I just need to find secondary keywords that are relevant to that that I will find through keyword explorer using the different possibilities (exclude the query terms and so on). Do you mean something else ? If so can you clarify.

Thank you,

Hello,

Can you explain me how you use keyword explorer for SEO because I watched many video  and after watching them everything is a little confusing...

From my understanding, you have you main keyword let's say "Normandy bike tours". Based on that keyword you decide to cover TOPICS. Let's say I decide to cover D-Day landings, Omaha beach and and Caen on my page about" Normandy bike tours" ( I could cover more or others I imagine but now let's say those TOPICS are the ones I have decided to cover.

From that point on what I understand is that I need to cover each of those TOPICS and the way to cover each of them is to type each of those words separately in the keyword explorer and look for words that the keyword explorer gives mes that it considers to be "semantically related" to each of those TOPICS.

Then, if I choose the corrects one google will understand the different TOPIC and that should boost my ranking.

Is it the whole idea ?

PS : How many do you look at to find semantically related words ? 10, 20 or more ?

Thank you,

Thank you I will have a look

Can someone explain me what it is and what is it used for.

From my understanding it is something used by computers to understand language.

In other words it is what you can say about an entity. For example a person works, is born somewhere but if I write Mr X flies to as human we do understand but as a computer the computer doesn't understand.

Is that what schema is for ? telling me what I can say about an entity using specific verbs so that computers can understand.

Thank you,

Ok thank you.

How do you find co occurring phrases to include in your content when you as a human has access or looks at the top 10 to 30 results on google when google has access to 30 million results in its database ?

Is there a trick to that or is the only available solution that google left is called luck

Thank you for your detailed reply.  The information you gave if very helpful.

I will have a look at all this and make the necessary changes.

I don't manage to rank my homepage

I am trying to rank my homepage on the product name "Rubbee" in Switzerland https://bit.ly/2S004lL, I have .ch domain and it the homepage appears nowhere in the 1 st 20 pages in Switzerland... whereas a website like this one https://bit.ly/2RYCCVT with zero text  appears on the 13 th page.

For your info when I put the website online over 2 years ago... my homepage was ranking on the 1 st page but since I created a blog page https://bit.ly/2UnL2aX,  the blog page took over and it is now impossible to rank the homepage.

Good to know I am thinking along the right lines The only thing I don't understand is what you mean by "The corpus isn't the keyword though, it's the body of text which you check the keyword against".

My idea of for example is to take the word / entity "Petite France" and explain google which one I am talking about (as a human I am limited I only know of one but google has such a database that it knows many and unless I explain it, it doesn't know which one I am talking about, is that correct ?

For google Petite France (according to Wikidata is a cheese is South Africa as well as area in Strasbourg (which is the one I want to talk about) etc... My question is how do explain the Petite France in Strasbourg, is is by using the word district nearby that entity... or if the word district isn't used in the corpus by the people that rank on the keyword I am going after it won't work ?

Is that the idea ?

Thank you,

Thanks Darin for the information. I would agree when you write a blog this can work but when you try to sell a product it is not a very friendly way to sell.

Hello,

What is the secret sauce of your content suggestion.

How do you consider that a topic is covered. Please explain.

Thank you,

Flvien

How do you find the correct words (entities) to explain an entity ?

The words (entities) that go together within a sentence seem to be based on the specific corpus (the keyword you want to rank ) and when they are million of results it seems impossible to find what word / entity is going to explain the entity / concept I want to explain.

It seems that I got a better chance at the lottery a
Do you have any advice or software that could parse and find the words that co-occure the most often out of millions of results !!

Thank you,

Hello Effectdigital,

Thank your for your reply. I agree with you about the article being about one topic.  However, I don't think I am confusing topics and keywords. From my understanding let's take the keyword  " Alsace bike tour" (main topic).  Let's say on the 1 st day of my itinerary I discover "Strasbourg" and on last day "Colmar" the idea is to talk about Strasbourg and colmar with words that are related to Alsace and bike tour and not words that are related to strasbourg or colmar only ! Is that correct ?

How many topic should I cover under an H2. Is it ok to cover multiple topics per H2 if I do different paragraphs ? I am in th travel industry and each day I go through different towns that could reprend my topics. Do I have to choose 1 town each day and cover under an H2 or can I cover 2 or 3 towns each day and cover it all under the same H2.

Thank you,

Ok will do. Thank you,

Thank you for your detailed reply.

Hello everyone,

How can you figure out which topics are the more relevant for a  specific query ?

Thank you,

Thank you, I will try that.

Hello,

In the keyword explorer when I group keywords by lexical similarity should I only choose keywords that have a high relevancy to my seed keyword (the one I typed and want to rank on ?

Let me give you an example. Let's say my seed keyword (the one I want to rank on) is "Alsace bike tours. With the keyword explorer I group the keywords and find the group " cycling in Alsace" (ok I take that one because it relevant to "Alsace bike tours" then I find "Strasbourg to Colmar by bike" I also take this one because it is also relevant to "alsace bike tours" but what about concepts like "Alsace wine region", Alsatian architecture, wines of Alsace, cuisine of Alsace or prettiest villages in Alsace... should I totally dismiss those from my content because they aren't relevant to my keyword "Alsace bike tours" or is it ok to use them but it won't help me at all ?

Thank you,

Interesting ...

Should you always go by the highest relevancy when your choose your keywords sor can you take some keywords with the lowest relevancy possible and will it still help your webpage ?

Thank you,

Thank you for the information nut I think you misunderstood what I meant.

I am not talking about the search volume but I am talking about  the keyword found when I group by lexical similarity.

For example when I group by high lexical similarity let's say "alsace bike tour" google doesn't have any data and keyword explorer is almost unable to create groups with sentences that "mean the same thing". In other words I have to try to guess what would be the sentences and create groups myself.

I will summarise and then ty to explain :

When I group keyword with the keyword explorer if concepts (grouping keywords) that I find are too similar to each other how do I go about it...

Ldg me know explain.

When google doesn't have enough data to rank a website with  content does it only use links ?

Let me give you an example. If I take "title tag" as a keyword people have a lots of questions that can be answered which will create numerous concepts.

However, let's take "hiking tours Italy" for example. If I go through the keyword explorer or all the other tools existing out there people don't have questions. All I find are variations or synonyms of my keyword and I group by low lexical similarity all the words are going to be very similar.

I know that each variation can be grouped and considered a different concepts but writing about various concepts that mean exactly the same thing because of lack of data not very smart and useful...

So in that case what does google do, does it rank a website only based on links or schema ?  see that it has no way to rank it based on good quality content because of a lack of data (questions that could be answers that would lead to concepts).

Thank you,

Hello,

I am the exclusive reseller of a product in Switzerland. However, when I type the name of the product the maker of the product appears 1 st on google with its website instead of my website that ends in .ch ?

I appear nowhere when I type the product name and my website has been online for more than 6 months. How can I make sure I appear 1 st above the maker of that product ?

The only place I appear is in the right side with the adresse and phone number but I would like to appear in the search results (blue links).

Thank you,

Hello,

I am looking at the content suggestions in the page optimisation section  and was wondering why the system says that some pages cover some topics and some don't cover it ? Is it based on finding "noun phrases" that co-occurre  (twice the same one) ? or "noun phrases" that are used in the same context (even though they are different) ?

Thank you,

Thank you I will have a look at all that.

Hello,

I have a product page and just did a little introduction ( 5 lines of text) but I have the feeling this is not enough for google.

What is the solution ?

Is it to increase the amount of content even though it is not going to be user friendly ?

Or will google look at the product page I link too and take into account the content on those subpages to boost my "pillar / product page".

Thank you,

Hi,

How long is the delay to de-rank once you remove everything from a page ?

Thank you,

Hello,

I have read in the past that during a major update google puts all his ressources in the update and it seems  that they don't update search results anymore. Has someone noticed that too ? How long does it take for an update to be rolled out fully and have everything get back to normal ?

Thank you,

Hello,

Let's say I want to rank on "Alsace bike tour" whatever tool I use Moz keyword explorer, google suggest , keyword.io, answer the public ... there are not questions... so... what  do I need to answer ? I imagine that for google there are some questions more relevant than others ? Should I answer do I need to bring my own bike or where will I go... ? and will google give me "points " for answering those questions even though people don't have questions...

For the keyword title tag, it is easy, people ask the character limit,  title tag generator and so on but for may keywords like that ones I am targeting people have NO Questions !

Thank you,

Thank you for your reply. I will read what you wrote in more detail.

I know that in order to rank on any keyword I need to talk about different "concepts / topics " everyone has a different word for it but let say I need to talk about multiple subject to make it simple.

My question is how to find those subjects ... in some industry it is pretty straight forward you go to related search  or some keyword tool such as Moz and you find what you need. Example : If "Title tag" is my main topic the subtopic that I find and that I need to cover on the same page are "title tag length , title tag checker, mobile title tag, title tag example etc..."

On my keywords such as " Alsace bike tours" all I find in related searches and using all the tools out there such as Moz keyword research explorer is "Alsace cycling vacations "  ""Cycling Colmar" "Alsace bike trip " etc... not really anything exiting , it means the same thing and it is just variations of the keyword.

I have used other tools such as Marketmuse and they give me related topic such as "Strasbourg" "Colmar" "half timbered houses" "Alsace wine"  and I am not sure it is any better... because to cover those I have no other solution that doing definitions... or describe those in details which is probably not what someone typing "Alsace bike tour" is looking for.

I have the feeling that all those tools are great for keywords like "content marketing" or "title tag" with a lot of requests but they fail for everything else.

Can someone give me an insight on how they do to write on multiple topic where they are in my situation and based on the example I gave which topic they would cover and based on my example..

Thank you,

Thank you for your reply.

Good to know. Thank you.

Let me give me you an example. For example for the keyword title tag (let's imagine) I would want to rank on that. I go to the keyword explorer or related searches at the bottom of google there are many questions people have..

I find expressions (with the same user intent)  such as "title tag length", "title tags generator", " "why are title tag importants" (I found this one using the are questions drop down menu of the keyword explorer). With this in hand I can create a page where I answer all those questions. I would have all those expressions being an H2 and answer the questions using related phrases and context word that I will find with the keyword explorer in my paragraph below.

Let now take one of my keyword "Sicily bike tours". If I type this expression int he keyword explorer...the only related phrases (with the same user intent) that I find are "Sicily bike tour", "Sicily cycling tours", "Sicily bike trips"... (first thing I noticed is that it is just variation of my main expression not really question...).

If I look at questions I find "what is the highest elevation in Sicily" or "How safe is Sicily for tourists". I don't imagine on a page that sells bikes tours in Sicily having h2 tags that answers those questions...  and this is not what people that rank do, they describe their tour and this is what is confusing to me.

Let's now take a secondary related keyword to main keyword. Let' s take "Sicily cycling tours" (it is a secondary related keyword to "Sicily bike tours". Based on the keyword explorer, the secondary related phrases to "Sicily cycling tours" are "tour of Sicily". "trips to Sicily".... ( isn't that going to be boring and look unnatural to use all those expressions ? ). There are all synonyms of my expression but not really different which is my worry ?

Or can I use an expression such as "Sicilian villages" or "Sicily maps" even though they don't have the same user intent) as  my secondary related keyword "Sicily cycling tours".

Thank you,

Hello,

Can you rank on a keyword like "Loire Valley bike tours" (plural version) on the 1 st page  that describes your tour with just 1 tour and not a lit of tours ?

Thank you,

Hello,

I have create a new webpage and asked google in the webmaster tool to crawl it. Within minutes it is ranked at a certain spot. I did make changes to it to increase the ranking and right away I could see variations in ranking either up or down ?

I have done the same same thing for a page that has been existing on my website for many years. I changed the content, asked the webmaster tool to re-crawl it. It got the new content within minutes but the ranking doesn't seem to change. Maybe my content isn't good enough but I doubt.

Could it be that on old pages it takes a couple weeks to see ranking changes whereas on new page it is instantaneous.

Has anyone experienced something similar ?

Thank you,

Here is the page I am talking about :  https://bit.ly/2XAgohf

I did put it online 24 hours ago and see that it the latest version isn't cached maybe I should wait until it is ?

In the meantime,  for my keyword "Alsace bike tours" if you go in the keyword tool you will notice there are no questions so how do I answer the user intent on such a keyword ? In that case should I answer like wikipedia with a "where is Alsace" even though the relevancy is just a 1 out of 5 ?

I also have question about related topics, there are number of tools including Moz content suggestion that gives you related topic and for "Alsace bike tours" it gives me "Strasbourg" and "Colmar" . But what do I need to do with those, is just words to add in my content or is topics that i need to cover and answer a question about "Strasbourg" ?  If it is a question that I need to answer could someone tell me how to answer it because I am not sure what I would answer

Thank you,

Il Could the way I structure my sentences (parsing) be the issue ?

Could some give me an example on how they do keyword research because I have tried many things and it doesn't work.

Here is what I tried : Let's take a keyword  " Alsace bike tours"

I go to the keyword tool, lisgraph, ubersuggest, google keyword tool, and type "Alsace bike tours"

Thos tools spit me phrases such as :

"bike from colmar to riquewihr, "alsace vineyard cycle route", alsace cycle routes. I write my content and integrate those expressions in it.

In my content I add words that relate to alsace such as Strasbourg, Colmar, the wine route etc...

I wait and weeks later see no change in ranking..

What I am missing ?

Thank you,

If I summarise , once my page is cached it means that I should see a change in ranking ! However, in some cases the change in ranking could improve over time. Correct ?

I noticed that when I request indexing in the webmaster tool my new content is live within minutes. Does it take longer to update the ranking or is the ranking updated as soon as the new page has been indexed.

Thank you,

Conclusion once you have the words it all comes done to how you write. Good topic sentence with supporting sentence. Otherwise it won't work !

I agree with you.

So my final question is how can MOZ content suggestions tell me that on this page https://bit.ly/2RH7PLp

I have covered "Balagne" but not "Porto".  I have words such a Scandola Nature Reserve, Girolata, Calanques de Piana , red local granite and all those are words related to "Porto" (the town in Corsica) so there is something I am missing and maybe you can help. I  believe it has to do with the way I write ? (structure of my sentences he way the sentences in the paragraph go with each other etc...)

Thank you for the reply but how do you connect entities in a sentence. Isn't there a specific format for structuring a sentence ?

It seems that it all start with a good topic sentence where the topic I am focusing is understood because of a clear semantic connection. Then I add the related words in the paragraph. However, if I don't have a good semantic connection in my topic sentence the search engine won't rank me even though I have the related words below because it would be like stuffing words in my content.

Why do search engine parse sentences ?

Thank you for your detailed reply Dan.