Welcome to the Q&A Forum

Hello,

Is it ok that to use the homepage of website as a product page directly where you present all your products on your homepage or can it penalise you to do that ?

and in that case, is it better to have a homepage that you don't rank and create a subpage for your product page.

Thank you,

Topics of a webpage but your answers seems to answer my question. Go in depth in a few topics seems to be better than to cover many topics but without going in depth.

Hello,

is the number of topics you cover important or is it best to cover only a few topics but in more depth ?

Thank you,

In other words how does google know which entities are the closest to each other ?

Thank you,

Content suggestion has a lot of data. I probably can also find some prominent keywords with the keyword tool and by combining both I should be fine to develop good content. Is it the way you look at it too ?

Thank you for your answers, that answers my question.

Correct I am wondering if it is any good to add text on images. Vijay, what do you means by "HTML overlay as a direct SEO value", do you mean that google reads it fine ?

For me as long as you can copy the text that is on the image and it isn't embedded is should be ok and google probably reads it fine. However, is the value similar as if it isn't on a image, I have no idea.

Thank you,

Hello,

I am creating an overlay on a image. Is it ok to write on this overlay in html or it is better to have the text not on a image for google and other search engines ?

Thank you,

Thank you that is getting a little more clear. From my understanding it is a bag a words that go together.

Could someone explain me what the difference between a keyword and a co-occurence is ?

Thank you,

Could someone explain me what the difference between a keyword and a co-occurence is ?

Thank you,

I will keep that in mind, thank you both for your answers.

Hi,

Thank you that makes sense.

How about the fact that within a 3 weeks period the words found in the KE are slightly different is it normal ?

Hello,

I am wondering if it is ok to use a keyword that is in 950 position in the keyword list with a relevancy of 1 or it if it better to only use keywords with relevancy of 5 or 6 which are at the top of list ?

By the way there are some keyword that I found 3 weeks ago doing my keyword research that i don't find anymore in the list doing my keyword research, is it possible to that the list varies week after week ?

Thank you,

It isn't in the nav bar it is in your moz campaign next to your different webpages when you click on the score but that is ok I got my answer reading in more detailed what semrush says.

Thank you.

Is the topic research and content suggestions that semrush gives (that is currently in beta) similar to what moz calls content suggestions ?

Thank you,

I totally agree, thank you for your detailed explanation.

Thank you Chris for your input and information.

Thank you for the information Dr Pete. It is a little more clear. If I understand correctly rank brain is really about user intent in rewriting the query and Hummbird seems to be about voice searches and parsing but it is a little blurry in my mind as you would say other that people at google nobody really understands it fully.

Thank you,

Thank yo. I read it and rank brain is clear hummingbird a little less but I think it is about the knowledge graph and parsing from what I understand.

From my understanding hummingbird is the fact that google is able to parse sentences and link entites to understand the meaning of content in a better way than with just keywords and rankbrain is about user intent, google understands that they are various ways to mean the same thing.

Is my understanding correct ?

Thank you,

Thank you for the info, I agree with you low competition it is easy to rank without link more competitive query harder without.

I will check moz link explorer as I know there is a new version and I haven't time to check it out yet.

How important are external links in 2018. How much of a percentage do they represent when deciding to rank a page.

I imagine it depends on the query but I was wondering it if 10 % of of 60 % ?

My feeling is that with good content you can get on almost any query on the 1 st page without links because that would be too penalising to small business if they had no possibility to rank with just content.

Looking forward to getting some feedback.

Thank you for the tip but doesn't the keyword explorez from moz give you that info also ? or do moz only give you the "main" keyword ? I just want to confirm. How about ubbersuggest or lsigraph can they be used toe find the words surrounding a keyword ( in  other words do they do similar things as  SEO Quake) ?

I believe the surrounding words to a "keyword" are called co-occurences and I was wondering if there a a software that can tell me which word(s) go around a specific word (before or after).

Thank you,

Hey Samanthan,

Thank you for the clarification but is there a tool that would tel me which words to use to have the topic(s) suggested come out in my content.

Thank you,

Hello,

In the related topic feature now called content suggestions https://moz.com/blog/related-topics-in-moz-pro. Are the words indicated words to include in my content or are they "topics" to talk about using words that would describe those words turning these words into concepts ?

Thank you,

Thank you,

Ok, thanks.

By the way I was reading the link you send a while ago about rank brain https://backlinko.com/google-rankbrain-seo

and got a question about the last slide when it talks about watson natural language.

The concepts that are found when I click on the tab concepts are found based on the keywords that are in the keyword tab, correct ?

Hello,

When writing my content do my related keyword need to be noun subject in my sentence or can they be predicate ?

So you confirm it is mistake to write 2 cyclists riding up a road in the dolomites because it describes the cyclists and isn't a related keyword to my target keyword, correct ?

Thank you Nigel,

Hello,

When describe an alt tag from what I understand you need to put your keyword when you can and not literally describe the image.

For example let's say I have a picture with 2 cyclists on a road in the dolomites. I would tend to describe it saying " 2 cyclists riding in the dolomites"

But for google it is better to describe it saying "Bike riding in Italy and through the dolomites" based on the fact that I am looking to rank on "italy bike tours"

Isn't it ?

Thank you,

I guess this is very helpful on searches where there is little volumes and the keyword tool doesn't have much, isn't it ?

Thank you Gianluca for the info that confirms what I thought.

My only issue with keyword research those days is that tools like the keyword tool are good for high volume searches such as "usb key", "cheap flights to Europe" and so on but when you have keyword that are requested just 10 or 30 times a months I haven't found a way to find the related keyword to use on my page. I tried to see what the keyword tool as well as other tool  give me and compare the results to the webpages that rank for those keywords and I can't find any related keywords in those pages that those tools give me...

My guess is that those tools only give me a small percentage of what google knows. Do you know of any other way / tool to find related keyword for low volume searches.

Thank you,

Thanks Russ for your detailed reply. So if I get it right when I do my keyword research for the keywords bike tours france for example.  if when I groupe keywords I find a group that says bike tours France loire valley and see related phrasesin that group  with the word castle, French etc... that means I need to surround my expression with those words ?

Can I  alao surrounded with bolded worded found in the serps ? I noticed they are sometimes slightly different.

Is there any other way to find semantically related keywords or does the keyword tool give most of what google has in it’s system ?

Thank you,

Hello,

Can someone explain me the difference between those 2 ? Because to me they are very similar.

Thank you,

Hello,

Is it normal that I find keyword in bolded in the search results that don't appear in keyword explorer when I do the my keyword research ?

Thank you,

Hello Ruth,

Thank you for your answer about the wine tasting.

I just got a quick question. For an expression like "Sicily bike tours" when you do your related keyword research with keyword explorer do you split the expression by doing a research for "Sicily" and look for related keywords and then you do "bike tours" and look for related keywords

Or

Do you do the entire expression ? Sicily bike tours and look for the related keywords for the entire expression.

Thank you,

Thank you Roman, I will work on that.

So according to you amazing content won't work to get to the top ?

I was checking this new tool which is really cool by the way and was wondering if I  can outrank big guys with just content.

I have a Domain authority of 28 with a spam score of 28 %

Can I outrank with amazing content a site that hase a domain authority of 50 and a spam score of 1 % ?

Should I ask for all my bad links to be removed so that my spam score goes down or doesn't it matter anymore those days and what matters is good content, link just don't count anymore ?

Thank you,

Hello Nigel,

Thank you for your feedback, I agree it is thought to beat tripadvisor but I am confident you can with good content.

I will try and see if I manage too.

Cheers,

On the keyword Piedmont bike tours.

How can this website https://goo.gl/hUnSUF (we are going to call it number 1)

Be above this website https://goo.gl/6vG3D4 (we are going to call it number 2)

I know number 1 is a big company but a few weeks back it was behind.

Could someone let me why the number 1 is above number 2.

Doesn't number 2 answer the people's questions ? what could be missing ?

Thank you,

Thank you for detailed reply.

I noticed that your H2 tags do answer peoples questions.

How about if for the keyword you target people don't have questions (what I mean by that is that in the keyword tool) all there is are synonyms of my targeted keyword.

For example in the keyword tool if I type hiking tour Tuscany I will find synonyms and nothing else

Hiking vacations tuscany

Hiking holidays tuscany

Hiking trip tuscany

But no questions like you would find on other keywords such as title tag where people ask :

what is the optimal length of a title tag

what is the definition of a title tag

etc...

So how do you answer people's questions when they don't have any

Thanks,

Hello,

When google is looking for topics does it combine all the H tags or does it look at H tag after H  tag

For example let's imagine I have an H2 and under that H2 I have 5 H3.

To find the topic(s) of my page does it look at each H3 separtly and says H3 number 1 has this topic, h3 number 2 has this topic and so on or does it take all the content within the 5 H3 to find the topic of the H2 ?

Thank you,

No problems. I have seen that article before. My only issue with using Marketmuse or Semrush is that they look at who ranks but what about if those that rank all have the wrong topics... For example let's imagine I want to rank on "Bordeaux bike tours".

The tools recommend to cover Gironde and Garonne because that is what they find in the site that rank in the TOP 20... but isn't it wiser to cover Cycling holiday and Bordeaux which seem to be closer that what my target keyword is ?

Thanks,

Thank you Donna for the tip. So from my understanding it is better to go after user intent in terms of topics that I decide to cover instead of the topics that I might find the content suggestion of moz that are not necessary what people type but just what pages that rank "well" cover. Correct ?

Hello,

How do I figure out which supporting topics to talk about in my content ?

Are the supporting topics the questions people have ?

Do I find those in the keyword tool ?

Thank you,

Perfect thank you.

Do I understand it correctly ?

Let's say my keyword is Piedmont bike tours. From what I understand I need to use synonyms of Piedmont bike tours that people would use to find my website such as bike trip in Piedmont or cycling vacation in Piedmont and then closely related phrases in my content which are not necessarily synonyms but that semantically related, correct ?

Do I need to do that for every topic that I decide to talk about on my webpage. For example let's say another topic I have decided to talk about on my page about Piedmont bike tour is Barolo. Do I need to do the same process for Barolo ?

Thank you,