Hello Nigel,

To summarize and before I start writing my content

1. Take my focus keyword (the one I want to rank for) and type it in google

2. Look at related searches and if I can include some of the related searches terms in my content included them.

3. If not go in google keyword tool type my focus keyword and look for keyword suggestions which are similar to related search and see which one I can include in my content.

4. Then as I include those keywords, describe them so that the computer can understand what I am talking about.

For example : Barolo a nice area to bicycle in (bad content from what I understand because the computer won't understand anything about Barolo. However, Barolo, a wine area in the Province of Cuneo much better, isn't it ?

Then wait and see...

However, it is kind of pure luck because we don't know what the computer knows and what is the most related for the machine.

Thank you,

Just curious why you send alsace region as an attachement, is it to find the semantically related keywords to alsace region which is a semantically related keyword to alsace bike tour ?

By the way what are the related keywords for alsace bike tours (to describe an alsace bike tours) ? it is harder to find than for Colmar for example ? or is words like routes, trails etc...

So after using alsace region a semantically related keyword can I use other semantically related keyword that the keyword tools gives me such as Riquewhir, Colmar and Strasbourg and describe those with the right secondary related keyword so that google understands the meaning of those words ?

By the way is there a way to find the secondary related keyword to describe Strasbourg (by typing in the keyword tool Strasbourg) ?

Finally, do Strasbourg and Colmar and colmar need to come as the subject of the my sentence... or can I write something like Later on, travel to Strasbourg a town famous for it's cathedral ?

Thank you and have a great evening,

Hi Nigel,

Thank you for your reply. I know I ask a lot of question and know I am in the right direction as I already saw some results but not all my pages so I am trying to figure out what I did wrong on the pages that didn't climb

To summarize when into the keyword explorer I enter my keyword let's take "alsace bike tours" as an example and the keyword explorer is giving me "alsace region" with a good relevancy, what do I need to do it ?

Write a sentence with alsace region in it (Ibecause from what I understand it is a a word that is semantically related to my keyword but not a synonym), correct ? and then I need to explain alsace region with "secondary related " keywords, saying for example: The Alsace region is in the north east of France and it borders Germany.

Then, I need to do this process for all the words that keyword explorer gives me for my main keyword ?

Concerning routes and trails that you mention are those synonyms what you consider synonyms of tours ?

Thank you,

Hey Nigel,

I hope you had a good holiday. I am back in the office and got a few more questions as some things got me confused during vacation.

I am confused with the difference between synonyms, lsi, semanticaly related keyword and topic...

From what I understand a synoym of Piedmont bike tours is Piedmont cycling holiday and in order not to repeat Piedmont bike tours I need to use synonyms in my content ? correct ?

Then keyword explorer is giving me other words like cycling routes, northern italy bike tours, wineries, vineyards, bike trails, when I type in my keyword Piedmont bike tours, what are those words ? are those also synonyms that I need to include or are they semantically related keyword to the phrase Piedmont bike tours ?

How to include them ? do they need to be subjects in my sentences or can it just be words that I peper in my content  ?

Finally, what about related topics what do I do with those ?

Sorry for all the confusion and thank you,

Thank you that confirms my thinking

I got the structure si all I can  do now is remove the links that say bike tours france and that go to the homepage or improve the content of the france page  ? Correct ?

Thank you for your detailled reply,

Hi,

I have my homepage which has links saying "bike tours and bike tours in France" because in the past I was only doing bike tours in France. I now do tours all over Europe and I have a page about "bike tours in Franc"  only.

The issue I have is that my page about "bike tours in France" never appears in the search ranking it is always my homepage that does for tjhe keyword "bike tours in France". My guess is that it is due to the links that my homepage has ?

How could I make sure my France page appears instead of my homepage ?

Thank you,

Thank you and have a wonderful christmas.

Mine is cached about every week so I guess it should be pretty quick to see the 1 st results and then I should see a graduale climb over the course of a few more weeks, shouldn't I ?

Concerning the related keywords I noticed that it sometimes gives me words that have plurals such as "Cycling tours in Piedmont" and I want to use  this expression an h2 on my Italy page can I write "Cycling tour in Piedmont" removing the S as I only have one tour or can it hurt to remove the plural ?

In my introduction about Piedmont bike tours I have about 150 words. How many times should I include the exact expression " Piedmont bike tours" and then how many times the related keywords ? (approximately)

Thank you and then you are on vacation

I will stick to Piedmont in that case as much as I can and adjust as ncessary. How long should I wait "approximatly " to see some results ?

So you wouldn't worry about adding related topics, you would just stick to lsi keywords for Piedmont bike tours ?

My question is why do companies like marketmuse.com propose to use related topics ?

Thank you,

The night got me thinking

In my introducation about Piedmont should I only have Piedmont bike tour and LSI keywords related to piedmont bike tour or can I also include related topics like Barolo and Barbaresco or is it better to included those related topics into my highlights for example and not mix it in the introduction.

Thank you,

Thank you for the clarification. I think I am all good and can't wait to see the results.

Have a wonderful christmas,

Cool that confirms my understanding, related keywords are one thing but to be more comprehensive adding related topics is also a good thing. Correct ?

For the images, what do you mean by named as the subject with alt tags ? Do you mean that the images should have alt tags with related keywords in it ?

Have a great evening,

For the H1 if I can make a sentence out of it with the keyword I guess that is even better ? isn't it ?

For the H2 is it ok if one of the h2 I use is in the list of related keywords that the moz keyword tool gives for example "Piedmont hotels"

That is why I was asking if it was helping because my guess is that if one of the H2 is a related keyword that can only be beneficial.

I guess it can also be used to break the content into multipe topics. For example I could talk about "Barolo wines" on a page about bike tours in Piedmont as well "Barbaresco wines"and then have those as H2 ?

Thank you,

Thank you for the explanation. Do the words need to be in the same sentence or can they be spread out across the page ?

I guess across the page to make it fluid ?

Ok 3 more after that i got to finish y site before christmas and only got 24 hours so you almost on vacation

Can having a related keyword in a title tag increase ranking ?

What about if I fulfill the user intend in the title tag with a related keyword is it even better ?

Is using h2 tags to put your related keywords a good practice that can help the ranking ?

Thank you,

Hey Nigel,

I just have one more question

Does the relevance score of the related keyword matter ? is 5 better than 1 ? or doesn't it matter ?

Thank you,.

Thank you very much that answers my question and will make my writing a little more natural as in some industry the keyword tool doesn't always have very natural phrases.

Just to confirm and my last question before christmas If the keyword too is giving me

"Touring Alsace region" if I write "Touring the alsace region" is it an issue to add the the ? to make it more natural even though it isn't the exact expression the keyword tool is giving me ?

Ok, I won't over do it. But do I need to include my keyword on the page "Alsace bike tours" at least once or isn't necessary as long as I have a few related keyword phrases that are "similar".

Hi Nigel,

Thank you for clarification.

Just got on last question as I am playing around with the keywords and now understanding how it works.

For example if as a related keywords for "Alsace bike tours" the keyword tool tells me "bike tours alsace" if I write a sentence with "Bike tours of Alsace" does it work or does it need to be the exact expression that the keyword tool is giving me.

Thank you,

Just thought about one last thing, is there a distance to main keyword where the related keyword that are given by the keyword tool should be, + 5 + 10 or no distance ? For example write Barolo within a 5 word window to Piedmont bike tours ?

Thank you,

I see what you mean, Barolo doesn't want to become the main focus of my content.

For the keyword tool: I know understand, I need to remove the word piedmont in front of all the keyword suggestions and then need to pepper the words within my content.

If i fill out my page about "Piedmont bike tours" with villages like Barolo and Barbaresco doesn't it help to have related topics on the page ? I thought so whatching this video ? https://moz.com/blog/related-topics-in-seo-whiteboard-friday

For the additonal keywords I am not sure how to use it ?  Does the link you sent me mean that for "Piedmont bike tours" I should "only" have sentence with "Bike through Italy" "Cycling Piedmont Italy "or "Turin bike tours" ?

The issue I have I don't see how I can integrate this naturally in my content...

If you could give me an example of how you would moz keyword tool that would be great as I am a little confused.

Thank you,

Thank you for your detailed reply Nigel, this is very clear.

I just have one more question. When writting on a page about multiple topics. Let's take for example the keyword " Piedmont bike tours" do i need to write a paragraph about Piedmont, a paragrah about Barolo, one about Barbaresco and can I in my introduction just write one sentence about each (see that I am trying to sell a product and have people dream)

I know that most blog do 1 topic per paragraph but they answer questions when you are trying to make people dream one topic per paragh seems booring to me but maybe I am wrong ?

What is your advice on all that ?

Thank you,

Why do we need to write sentences in RDF format (subject, object predicate) is there a reason for that ?

Thank you,