Is it advisable to use only one H2 tag?

The template designs for some reason is ended up with multiple H2 tags, I realise if any think it's that each one is that are important and it is all relative.

Just trying to assess if it's worth the time and effort to rehash the template.

Has anyone done any testing or got any experience?

Thanks

I'd have to say, not too familiar with the method you are using, but I take it the idea is elements of the page load as you scroll like BBC?

If it decreases the load time of the site that is good for both direct and indirect SEO, But the key thing is can Google see the contents of the page or not? - Use Google Search Console and fetch the page to see if it contains the content.

Also, Google will not hang around on your site, if it doesn't serve the content within a reasonable amount of time it will  bounce off to the next page, or the next site to crawl.  It's harsh, but it's a fact.

As far as I know there is no way of uncovering the Google 'not provided' keywords, and I don't think there's any point in kicking against it either because there are several ways that you can get information.  Mostly I think Google tries to hide any terms it thinks may release confidential information or very specific low-volume terms, in which case these probably wouldn't be much use anyway.

With enough traffic you can still get an awful lot of information from Google Analytics, it still releases about 10% of the keywords.

Secondly, Look at Google Search Console > Search Traffic > Search Analytics.

The strategy that I like best is to work the opposite way on, decide on the keywords that you want to go after and then optimise the site for those keywords.

From a Google perspective if you noindex a page sooner or later it will be removed from the index and hence you will lose your search term.

If you have no particular need to remove the pages, create new pages with the new content (Google will like that anyway), almost certainly you will find that some of those pages will outrank the thin content pages by definition in time.
In due course you could then 301 the old link which in theory will pass on most of the authority to the new page.

Keep a backup and remove them.

Search engines are only going to look at the file which is exactly called robots.txt variations of file name will be ignored.

Do make sure the entries are correct in the main one though, you don't want Google crawling admin pages or other confidential areas of the site.

If I've understood you correctly, you mean how to rate yourself over competitors?

I would make a small key list of main competitors for your search terms (chances are they will only be a handful anyway) and monitor where your keywords rank compared to theirs.

There is all sorts of site metrics you can use main one being Domain Authority, this is very useful to have a broad overview of what's going on.  Just remember that metrics isn't everything, relevancy plays a huge role nowadays.

I'm very doubtful hosting the video off-site would have much effect on the site speed especially YouTube, Personally I use Wistia mainly due to the level of analytics that they provide.  The only time this may be an issue if you have a quantity on a single page, in that case I would try and split it onto several different pages by means of categories or something.

To me it sounds like there may be a programming problem.

The other thing is it may not be the videos that is slowing the site down.

Just a few thoughts don't know if it helps.

Is the tools out there that can check our frequently website is updated with new content products?

I'm trying to do an SEO analysis between two websites.

Thanks in advance

Richard

Definitely a risky tactic.

What I would do is to:-

1. Create a blog and add content optimised around the different keywords.
2. Enhance the homepage to give Google more of an idea of what the site is about
3. Create proper landing pages for some of the main keywords, maybe with case studies, content, services offered etc

You may also find some of those keywords not necessary or too low search volume/competitive to worry about.  As you said Google semantic search is very intelligent, It would treat Top PR Firms & Best PR Firms as basically the same slightly favouring one or the other for an exact match.  There again if you have high enough authority that will be outweighed.

Interested to know if anyone has heard of Linklicious?

They apparently get your links noticed by Google.

Not sure if it's genuine or what to think about the idea.

Personally sounds a bit dodgy to me, any thoughts?