Welcome to the Q&A Forum

I just realized searching [keyword] + testimonials was a great way to find the type of people who would become prospective clients. Further research such as client surveys, web statistics are great ideas

If a client asks "why should I spend time and money on SEO?", how would you answer?

Is "to be found in search engines" the answer?

If so, wouldn't it be more cost effective to use PPC instead of SEO?

Is link building a waste of time and money?

Is it better to just concentrate on quality content?

Any tips on identifying the target audience?

I got my pro account a few months ago and now wondering if the Domain MozRank has changed much since when I first started. How can I see this?

Thanks for your quick response.

One thing I just noticed was the competition site that lost 20,000 links has also recently updated their website with new content and new urls. This would probably cause a lot of those links to return 404 errors. If those 404 error back links were 301 redirected (eg. with .htaccess file) would the Linkscape crawler still pick up those back links?

I'm analyzing my clients and competitor back links and are noticing alot of up and down fluxuations. For example last month we had 1400 back links, last week 1350 back links, and today 1450 back links. Also, one competitor went from 25,000 to 2,700 in the space of a few weeks.

My question is how can I explain to the client that their back links are going down when they are paying for a back link building service (100 back links per month).

Thank you for your time.