Welcome to the Q&A Forum

If a client asks "why should I spend time and money on SEO?", how would you answer? Is "to be found in search engines" the answer? If so, wouldn't it be more cost effective to use PPC instead of SEO? Is link building a waste of time and money? Is it better to just concentrate on quality content?

Any tips on identifying the target audience?

I got my pro account a few months ago and now wondering if the Domain MozRank has changed much since when I first started. How can I see this?

I'm analyzing my clients and competitor back links and are noticing alot of up and down fluxuations. For example last month we had 1400 back links, last week 1350 back links, and today 1450 back links. Also, one competitor went from 25,000 to 2,700 in the space of a few weeks. My question is how can I explain to the client that their back links are going down when they are paying for a back link building service (100 back links per month). Thank you for your time.