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We are new to the whole SEO thing and could be described as total numpties as we have hidden away from it, scared of what it means and what might happen if we open that can of worms. But after seeing a 25% drop in visitors over a year, and  a continued fall, we thought we better try and get our heads around what we need to do to improve our chances on google. Consequently we have signed up to MOZ and are exploring its crawl results and trying to learn and action things. Today we noticed that we have dropped fairly completely from Google for many of our top key words. We are based in Italy,our site is in Italian and we only target Italy. Our homepage is http://www.shoechic,it and two of our top keywords that have dissapeared are: "scarpe sexy" & "Scarpe Pleaser" We would love to hear if anyone can throw some light in why this dramatic change may have taken place and what we can do to address it. Many thanks in advance for anyones help and advice. Philip