Welcome to the Q&A Forum

1)  We usually do just one link in our resource box.

3. We prefer sites that have a variety of PR and we look to see if they have been around a while.  Not only via domain age, but we will drop the url into the internet wayback machine to see a snapshot of their history.

4. We have only seen negatives from a site owner's perspective. We own several sites in a similar niche and we will get the same cookie-cutter letter, with the same errors, signed by a different person in a day for the different sites.   We use that negative and turn it into a positive when contacting websites and offering our content!

I would say that if the brand name is well known, it would go first, if not, I think the product.

I  think these social media graphics are some great examples of some good samples.

http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/

What about sites that talk about picking a career, funding schooling, etc.?

Perhaps you might look at your competitors  and see how they are linking to the universities?

Perhaps you could do some top notch articles on pharmacy schools and get some guest blogs on some better sites?

Deleting the new one will not hurt the first one.