Since you are running an e-commerce site look into deploying some micro-formats / rich snippets. So pop over to schema.org and start implementing some of them. They are perfect for what you do as you can tie your reviews and stock details into every item
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- StevenMapes
StevenMapes
@StevenMapes
Job Title: Developer
Company: Freelancer
Website Description
My personal site / blog
Favorite Thing about SEO
Learning cool tricks
Latest posts made by StevenMapes
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RE: Do you think this is hurting me SEO efforts?
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RE: Duplicate content problem from an index.php file
Yes just use the canonical tag on the index.php file to reference the page as the domain, that'll be the easiest way.
Using an actual redirect could cause you to spiral into a loop
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RE: Do i need a new dedicated server to increase my website speed
There are lots of issues with the site many of which should be a quick fix which you can do yourself. Here's some starting points
1. You have a lot of Javascript files, look to combine some of them and then minify them (removing the excess spaces and line breaks), you can find tools online which will do this for you
2. Move some of the javascript files to the bottom of the page, especially the ones which are not needed before the page completes such as the social plug-ins.
3. Compress the images. You can optmise the image by "saving them for web" (as adobe cal it). You should be able to find a nice balance between file size and quality. If you have gif's consider using pngs instead
4. minify and combine your CSS files if you can
5. If the web server support compression (which it will do), have that enabled
6. You have some duplicate javascript and CSS files on some pages, these will not help you.
7. Some of your images, for instance http://www.in2town.co.uk/images/news/davidcameron2.jpg.pagespeed.ce._lClKIKud-.jpg, is being resized within the HTML http://www.in2town.co.uk/latest-uk-news/david-cameron-could-be-putting-the-uk-at-risk-with-defence-cuts which means you are loading an image bigger than you intend to use it, scale it back to the correct size and that'll help
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RE: Should I autogenerate 25k pages?
Depends how unique the pages are. If the "landing pages" only have minor differences then you could well be penalizsd a may want to canonicalise them back together. Certainly if you have the exact same content on both of those sites separately then you'd run the risk of duplicate content.
25k landing pages, to me, may also be thought of as spammy as you'll have more landing pages than anything else.
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RE: Tactics to Influence Keywords in Google's "Search Suggest" / Autocomplete in Instant?
To influence it what you need is a term, short-tailed or long-tailed it does not matter, that has at least some CTR. It doesn't need to be large, 10 a month is more than enough. Then, with this CTR in place, the auto-suggest is influenced by sheer search volumes. If you track your it you'll see that it takes about between a day and two days for the searches to filter through to auto-suggest. It's pretty much in-line with Insights.
If a keyword has a good history then its more likely to stay in the auto-suggest even if another term trends in the shor-term. To influence it use social media to get people to search or run competitions etc to suggest people to search.
Pure search volume without CTR will not work. You could fire 10 million searches a day for two weeks it won't appear if there is no CTR. -
How deep should I let my forum be spidered
I run quote a niche website that's been running since late 1999 and over that time I've built up something like 4000 resources which consist of either text articles or image galleries and reviews along side another few thousand news stories relating to the niche interest. On top of the main site I also have a forum which isn't especially optimised for SEO and I was wondering, whilst was cleaning it up, whether anyone has any tips / suggestion / best practices for forum SEO.
Because it is all UGC the quality of the posts can be quite weak so I was wondering whether I should block robots completely from the forum, which seems a little harsh, whether I should let the whole forum be spidered (which seems a little excessive and potentially a bad thing) or whether I should restrict things to that only the main index and perhaps one page of topics and their posts be accessible to robots and then nofollow the rest?
Any thoughts?
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RE: Moving forum to subfolder
Forums are open ended so you can easily end up with pages that are low in quality content and with post-panda google this could have a negative effect on the whole domain. Forums are also targeted for link building schemes which, unless actively moderated, could end up with you linking to lots of illegal sites that could end up penalising you.
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RE: Google +1 and ranking effect .
Right now Google +1 only affects the ranking of the people who +1'ed the page and/or their contacts. From my initial experiments the day it launched, and this may have changed since, if you plus one a link on page 7 it will jump to page 2, and one from page 2 will jump to around the middle of page 1.
Contacts do not always appear to be reciprocal for +1s to take effect (or at least they didn't at the start it was looking like this may have changed shortly after it was launched). By this I mean if you add someone to your gMail contact it was effecting their personalised search results. This, to me, is a bug as if all it does is encourages email harvesting to directly effect the SERPs of people who actually have no contact with your what-so-ever.
Google were unwilling to answer questions regarding this at the time, but as I say, I've not tested it since around the initial launch
Going forward they have confirmed that it will directly effect personalised search but it will not effect adwords ad other than as a visual representation to try to encourage better CTR
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RE: You are a genious if you answer this!
Really? But your website appears in the listings yeah? As long as you are listed it should pick it up. If it doesn't my gut would lean towards lack of click-through's based on searches using that word to your domain, but I'd need test it.
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RE: Is there a way to Rank above wikipedia?
Ranking above Wikipedia is the same as ranking about any other site. You just need to be relevant with strong links and social social signals. I have sites that rank above wikipedia on several topics because the sites are more relevant than the one Wikipedia page, but it really depends on the subject matter as to how easy it is. But, once again, just treat it like any other site.
Best posts made by StevenMapes
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RE: Moving forum to subfolder
Yes it will be better as a sub-domain will be treated separately. Where is the forum currently located though, on a sub domain? If so make sure you keep the old URLs active with canonical tags or redirects to the new locations so that users and bots get pushed over.
The downside is that if your forum is likely to be penalised for spam, then it will start to effect the ranking of your whole site rather than just the subdomain.
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RE: Tactics to Influence Keywords in Google's "Search Suggest" / Autocomplete in Instant?
To influence it what you need is a term, short-tailed or long-tailed it does not matter, that has at least some CTR. It doesn't need to be large, 10 a month is more than enough. Then, with this CTR in place, the auto-suggest is influenced by sheer search volumes. If you track your it you'll see that it takes about between a day and two days for the searches to filter through to auto-suggest. It's pretty much in-line with Insights.
If a keyword has a good history then its more likely to stay in the auto-suggest even if another term trends in the shor-term. To influence it use social media to get people to search or run competitions etc to suggest people to search.
Pure search volume without CTR will not work. You could fire 10 million searches a day for two weeks it won't appear if there is no CTR. -
RE: Google +1 and ranking effect .
Right now Google +1 only affects the ranking of the people who +1'ed the page and/or their contacts. From my initial experiments the day it launched, and this may have changed since, if you plus one a link on page 7 it will jump to page 2, and one from page 2 will jump to around the middle of page 1.
Contacts do not always appear to be reciprocal for +1s to take effect (or at least they didn't at the start it was looking like this may have changed shortly after it was launched). By this I mean if you add someone to your gMail contact it was effecting their personalised search results. This, to me, is a bug as if all it does is encourages email harvesting to directly effect the SERPs of people who actually have no contact with your what-so-ever.
Google were unwilling to answer questions regarding this at the time, but as I say, I've not tested it since around the initial launch
Going forward they have confirmed that it will directly effect personalised search but it will not effect adwords ad other than as a visual representation to try to encourage better CTR
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RE: Is there a way to Rank above wikipedia?
Ranking above Wikipedia is the same as ranking about any other site. You just need to be relevant with strong links and social social signals. I have sites that rank above wikipedia on several topics because the sites are more relevant than the one Wikipedia page, but it really depends on the subject matter as to how easy it is. But, once again, just treat it like any other site.
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RE: Website Page Structuring and URL re writing - need helpful resources
I assume you are talking about Mod_rewrite with apache.
Apache's rewrite would be a good start http://httpd.apache.org/docs/2.0/misc/rewriteguide.html. You say you are not technically strong, but you should be able to copy details from that and just change things around. The matching pattern works on regular expressions so if you have every used this you will find the syntax makes sense. If you haven't then it can look daunting when you first start but its really not that bad and through trial and error you can quickly pick it up.
This is the full reference for mod_rewrite http://httpd.apache.org/docs/current/mod/mod_rewrite.html.
Alternatively once you have decided on your friendly URL to actual file mapping, post those in here and I am sure people will be able to help you create the rewrite rules
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RE: Moving forum to subfolder
Forums are open ended so you can easily end up with pages that are low in quality content and with post-panda google this could have a negative effect on the whole domain. Forums are also targeted for link building schemes which, unless actively moderated, could end up with you linking to lots of illegal sites that could end up penalising you.
I've been a webmaster since 1999. I work in IT professionally as well as running several websites in my spare time. Most of my SEO work is on my own personal sites, but I also advise the marketing and web teams where I work
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