Sounds like a big and risky endeavor, although there could be potential benefits.
Why are you considering merging the sites if they are already ranking well for their keywords? Are they not ranking high enough? If it ain't broke...
A better strategy might be to just build more links and add more content to the sites you have. Another area you could focus your efforts on is conversion rate optimization. You're already getting all this traffic for desirable keywords, so you can boost your client's ROI by figuring out how to turn more of that traffic into leads.