Hi Jim,
Thanks for the response, although a little assumptive 
As we all know the landscape has changed from stuffing keywords in within the title (which I'm sure you're not implying) to more descriptive titles about what we actually are - so we're happy. The creative industry or the way you approach this may be different in Canada. We leave our homepage to explain exactly what we are. On .co.uk. you'll find our main competitors for the term "creative digital agency", which is what (essentially) we are too; creative in our approach, process and designs as a digital agency. Take a look for instance as the homepage page title for one of the most successful agencies in the country www.hugoandcat.com (Net Worth: £3,375,636) which is similar.
What would you suggest we add in within the page title? In terms of the page title, it has to provide context to what follows on the page; which isn't much as it's mainly design not content (copy) focused. Arguably if we were a smaller web design and development agency we'd focus on a more optimised page title, and maybe add some more content conducive for SEO, however we don't rely so heavily on search for specific search terms. If we're pulled into the SERPS for semantic (less competitive) variations, not exact match anchor texts over time then all the better; just so long as we're happy in targeting a more niche sector.
You are correct that we do provide SEO, as part of a broader digital marketing service which covers UX, CRO etc etc. We're not an SEO agency so we don't have to rely as heavily on search. We do provide more punch page titles for our clients dependent upon the market/industry they operate within, and level/strength of competition.
Thanks for your input
