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I'm personally a fan of the subdomain method, though many sites quite successfully use subfolders.
You can use rel="alternate" and hreflang to tell Google there's another country or language variant of content. Full documentation for that is at https://support.google.com/webmasters/answer/189077?hl=en
Good luck
I don't believe that this would be 'damaging,' per se. But there's still correlation between rankings for a keywords and not only the inclusion of that word in the title, but the position of that word in the title. I would therefore recommend the titles all begin with a letter - preferably the first letter of the most relevant keyword/phrase for that page.
Is there a reason for the exclamation mark? Maybe an attempt at manipulating CTR or something?
Hi Rodjer,
I think you'll see the benefit from this. We've redirected .coms to .co.uk domains in similar circumstances before and always seen a benefit from it.
Best of luck!
I've had a look at your existing target Denver page (assuming it's http://www.photojennette.com/topics/denver-wedding-photography/). It's currently set to noindex, instructing Google not to index the page.
Change that first and foremost.
Secondly, I see this is essentially a category page, which is great because the content is likely to change frequently. But I would recommend getting some static content on there in addition to this. It should be specific to Denver and actually of use to people. Maybe a list of Denver wedding venues you have previously photographed, an address of an office you have or can use in Denver etc etc, maybe a guide to some of the better known Denver wedding venues.
Good luck!
301 redirects are the solution here. Simply redirect URLs on the old site to their new equivalent URL on the new site.
If you have some pages that were on the old site that will NOT have a new equivalent on the new site then take a view as to whether to 301 redirect or to simply let them 404. If a page has some inbound links, ranks for some keywords or generally acquires a lot of inbound traffic from search, then it's definitely worth 301-ing. If there's no equivalent page on the new site, perhaps 301 to the homepage or most similar page that will exist.
Run a full crawl of your site before launching the new one. You can use Screaming Frog (free for up to 500 URLs) so you know exactly what's there. A site:domain.com search in Google will give you the pages Google has indexed specifically.
In terms of finding blogs, I really recommend Google Blog search and Technorati amongst other means.
Then for identifying the demographics that are reading those blogs, try Google's Double Click Ad Planner. Also, if you want to check how many people in a certain demographic might like certain things, Facebook's ad creator.
It's also worth approaching the blogs directly to ask if they have any info about their target demographics.
There are a few strategies I would consider important on a site that is likely to have a lot of of pages: - online PR. Getting those genuine pieces of PR and brand links is a good way to start building authority. - add sharing buttons to every product page - enabling people to share the product easily means if the product is something a user would share, you increase the chance of them actually doing so. Don't underestimate the power of social sharing and interaction with these deep product links - link bait. Create amazingly shareable content. Easier said than done, yes! But nonetheless a valuable tactics. - Giveaways. Work with bloggers and other websites to offer giveaways. This often results in links from the websites but also some genuine brand awareness as well. - guest blogging. Reach out, build relationships and ultimately start to contribute great content to other blogs This only just scratched the surface, I know. But these are great ways to start. As a rule, I would say that link building should be brand heavy but also not all focused on a single page. You've tonnes to go at with ecommerce! Good luck!
In my experience, penalties are not passed through a 301 redirect.
Think about how open this would be to abuse?? You get a domain blacklisted then just 301 redirect it to a competitor? It would be too easy for people to completely abuse that so I can't see, just on that practical level, how passing a penalty through a 301 redirect would ever be a consideration.
Where I have dealt with websites that have been penalised and have subsequently set up new domains and 301 redirected the old ones, I've never seen a penalty passed through that redirect.
Hi Noah!
If there is to be a page for each location then there should be something useful to say about each location too.
Consider what would actually be useful to users specifically searching for the page about their area.
As well as the content about the activities you offer (which, as previous answerers have said, should be unique for each page and show you to be the 'fishing guy') I would suggest:
That type of information that is specific about each location will be unique to each landing page.
As previous answerers have also suggested, customer testimonials and other forms of user generated content would be great.
In my experience, penalties are not passed through a 301 redirect.
Think about how open this would be to abuse?? You get a domain blacklisted then just 301 redirect it to a competitor? It would be too easy for people to completely abuse that so I can't see, just on that practical level, how passing a penalty through a 301 redirect would ever be a consideration.
Where I have dealt with websites that have been penalised and have subsequently set up new domains and 301 redirected the old ones, I've never seen a penalty passed through that redirect.
Hi Noah!
If there is to be a page for each location then there should be something useful to say about each location too.
Consider what would actually be useful to users specifically searching for the page about their area.
As well as the content about the activities you offer (which, as previous answerers have said, should be unique for each page and show you to be the 'fishing guy') I would suggest:
That type of information that is specific about each location will be unique to each landing page.
As previous answerers have also suggested, customer testimonials and other forms of user generated content would be great.
Hi Rodjer,
I think you'll see the benefit from this. We've redirected .coms to .co.uk domains in similar circumstances before and always seen a benefit from it.
Best of luck!
301 redirects are the solution here. Simply redirect URLs on the old site to their new equivalent URL on the new site.
If you have some pages that were on the old site that will NOT have a new equivalent on the new site then take a view as to whether to 301 redirect or to simply let them 404. If a page has some inbound links, ranks for some keywords or generally acquires a lot of inbound traffic from search, then it's definitely worth 301-ing. If there's no equivalent page on the new site, perhaps 301 to the homepage or most similar page that will exist.
Run a full crawl of your site before launching the new one. You can use Screaming Frog (free for up to 500 URLs) so you know exactly what's there. A site:domain.com search in Google will give you the pages Google has indexed specifically.
I've had a look at your existing target Denver page (assuming it's http://www.photojennette.com/topics/denver-wedding-photography/). It's currently set to noindex, instructing Google not to index the page.
Change that first and foremost.
Secondly, I see this is essentially a category page, which is great because the content is likely to change frequently. But I would recommend getting some static content on there in addition to this. It should be specific to Denver and actually of use to people. Maybe a list of Denver wedding venues you have previously photographed, an address of an office you have or can use in Denver etc etc, maybe a guide to some of the better known Denver wedding venues.
Good luck!
I'm personally a fan of the subdomain method, though many sites quite successfully use subfolders.
You can use rel="alternate" and hreflang to tell Google there's another country or language variant of content. Full documentation for that is at https://support.google.com/webmasters/answer/189077?hl=en
Good luck