I think must be used just like a tool to get important data, but you must review each link one by one. I have recently had a penalty from google, and used link detox. It was nice to get the data and other information, like sitewide links, same ip c-block and so on, but, you need to check each one and make a decistion about it.
Use the "Ultimate guide to Google Penalty removal" that you can find here in Moz to decide which links are good for you and which are bad.

http://moz.com/blog/ultimate-guide-to-google-penalty-removal

it was useful for me.
I am still involve trying to remove my penalty. The first Reconsideration Request was send mostly with Link Detox information, and it didn't work, we are now working in a more manual and human perspective.

Hope you get rid of that penalty!!

Hi,

I was wondering what percentage of organic conversions is related to ppc previous traffic. I mean, when we evaluate the results of a campaign, we take a look at the cost per conversion in analytics for one specific word.

Lets say that we know that for PPC campaigns we have the following data

Adwords / PPC

Visits: 4500

%conversions rate = 1,15%

Cost per conversion = $10

ORGANIC

Visits: 1300

% conversions rate = 2,10%

DIRECT

Visitis: 1000

%conversions rate= 2,54%

It is obvious that if I cancel the adwords campaign part of the organic and direct traffic will drop too. So, I was wondering if have you ever done this calculation and if you know what percentage of the organic a direct traffic is related with de ppc campaigns.

I mean... Let's say... "20% of the ppc traffic will come back to the website as organic traffic or direct traffic", or something like that...

Anyone???

Thanks

Thanks again John!

Hi John

Thanks so much for your advices, that for sure I will follow

We have two options with the store, move the French site to a domainstore.fr or keep it in the main domain  domainstore.com/fr. Of course we will work in french. I think the best strategy is working on the .fr site, but it means higher costs. Any idea about how the .com/fr would work? Are you using local domains or international ones?

Thanks again!!

Hi,

we are now creating an strategy for an online store that sells alcoholic beverages and also drinks to mix with them (for example for creating cocktails).

The company is located in Spain and wants to begin selling in France. We are thinking of optimizing SEO of the online store, but it is a little difficult cause the description of drinks are really similar, and the inner text too. (Gin is Gin, and you can't describe many things about it. The brand changes, and also the bottle, but it is very difficult to describe a product like that)

So we are thinking of creating a content marketing strategy and alsoa social community using facebook and twitter, and so on.

As allways we are thinking of a blog and placing the contents there and then distribute then in social networks.... As the the products are alcoholic drinks, we thought that we could give people ideas and recipes of cocktails, and also to create videos about how to prepare those cocktails.But I am not sure about this strategy, specially about the video generation, cause as the products are alcoholic beverages, I am not sure about the policies of Youtube about that kind of issues. I tried to search on the Web and find nothing.

This kind of content is for adults only? If so, should we create it anyway? Is it worth it?

What kind of strategies will you apply to gain visibility for an store like this?

I will apreciatte your comments and advices.

Thank you!