Hi Deepak
Screaming Frog will do this for you, it's a great tool to use and it's free.
For how to find the outbound links, I can't put it any better than this guide put together by SEER Interactive.
Hope this helps.
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Hi Deepak
Screaming Frog will do this for you, it's a great tool to use and it's free.
For how to find the outbound links, I can't put it any better than this guide put together by SEER Interactive.
Hope this helps.
I think there's potential for rich snippets to help drive click throughs and perhaps make the user more likely to convert for these products.
If your site is a credit card comparison site, it may be worth linking the review with a rel=author tag of the person who added commentary and analysis, as well as giving the user the key details, such as rates, benefits etc. I'm reminded of Martin Lewis of Money Saving Expert (moneysavingexpert.com) - I can imagine a credit card comparison and review from him being linked via rel=author to make his face appear in the SERPs. That would be an appropriate use that would drive click throughs - while also giving the link a bit of authority and gravitas, as Martin Lewis is respected in his field here in the UK.
If you have individual product pages for each credit card, containing rates and an analysis, you could implement the star-rating rich snippet. Look at this Google search and scroll to the Aviva result to see what I mean.
Those are a couple of ways I can see rich snippets being used. So long as they don't appear to be 'forced' or manipulative, I'd say use as many as you can, as they can dramatically increase click through rates. Hope this helps.
Hi there
Wordpress can be very SEO friendly when set up correctly, but setup incorrectly it can be a bit of a nightmare.
Let's be clear - Google hates duplicate content, not certain CMS's - particularly one of the most popular ones in the world.
Sounds like you're well on your way to fixing any problems that may have occurred, but if you're still looking for help, I'm always reminded of Dan Shure's excellent blog post on how to optimise WordPress for success. Have a read through there to see if it helps.
Panda is being integrated into the general algorithm as we speak/type, but it may still require a refresh to lift any Panda penalty on your sites. These have been monthly, but expect them sooner in the near future now it is being integrated.
To double check to see if your penalty coincides with the panda penalty, check out: MyTrafficDropped and Ryan Kent's great blog post. If you can't see why your site is being penalised, you may find that your penalty is down to something else.
Hey there
First off, we can rule out one thing: having poor performing social media accounts won't be cancerous to your SEO. It won't have any negative effect SEO-wise just because the follower or engagement count might be low.
Now, PR is a different story. I can certainly see the argument that a social media channel with very few followers might make the company look 'amateurish', although I don't necessarily subscribe to that chain of thought. I think what looks a lot worse is an inactive social media account, one that hasn't been updated for weeks. To me, both professionally and personally, looks like a company or business that doesn't care about social media and/or it's client-base very much.
Which leads me to my main argument - if you are on those channels and have the time to update them frequently, I would definitely keep them. It's always good to cover all of the basis and gauge engagement and I don't see a low follower count as a bad thing if I can see that the company is really trying to engage with the audience by posting regularly. I think it's important to be as inclusive as possible with social and not to segment your client base.
However, that's the theory. The reality of it is - can you really be that active and creative on all of those channels? That's an awful lot of channels to be active on, which in turn requires a lot of time and resource. Definitely see the value of getting on the channel initially and seeing if it works (the best data is your own data), but if you can't maintain all to a high quality, perhaps dropping a few is a good idea. If you feel the need to scale back, I'd certainly look at the "quality" of followers you have on your social media channels, briefly ranked by volume, conversions, engagement levels, and prioritise certain channels over others. Once you're happy with a workload, really push for those channels.
That's my take on it. I'm very confident that you won't be having a "negative" social-SEO effect by having a few poor performing social channels. The rest is just my take on things from a bit of experience, but I hope you find the insight useful.
Hi there
Umbraco is a solid CMS and a good choice. It may not be as user-friendly out of the box as something like Wordpress, but it's certainly capable of being very SEO friendly. No CMS has one SEO 'advantage' over the other, Umbraco is as customisable as Wordpress and Joomla, for example. The problem would be how the CMS creates content for your site.
The one thing I would always consider is: if you're planning on using category/tag pages etc. for your blog content, make sure those pages are noindexed. You don't want Google to flag the pages as duplicate content.
Take a good look at how Umbraco generates pages, folders and categories - right down the architecture of your site for all URLs. Make sure none of those URLs could be seen as duplicate content. If they do, follow this guide to help remove the problem.
Here are some other useful links to get you going:
Our.Umbraco Forum - http://our.umbraco.org/forum
Umbraco Wiki - http://our.umbraco.org/wiki
Umbraco Projects - http://our.umbraco.org/projects
Umbraco.TV - http://umbraco.tv
Nibble.be - http://www.nibble.be
And here are some useful Umbraco plugins: