First, in regard to 'After' on http://www.guyetteroofing.com/blog/montgomery-roof-115. That weird little split looks a lot better than the crazy cobbled psuedo-valley they had going on. I've done some roofing in the past, as a home owner and a starving student (Local job boards - between 15 credit hours - it helps if you can do construction). That job was a big improvement. I would imagine the ridge vent will add a bit of life to the job and make summers a little more bearable.

I've worked with quite a few commercial and residential contractors in the DFW area. There was a common theme that I noticed that I like to call 'Contractor's Syndrome'. Usually I would run into 'Name Roofing and Construction', 'Name Construction', 'Name Contracting', 'Name Contractors' and a few other variants. If the business had been around for more than a few years, the NAP cleanup was usually pretty involved.

I think this is the case here. There are a lot of citations for Guyettes Contracting LLC including the BBB listing. All in all, I picked up Guyette's Roofing and Construction, Guyette Roofing and Guyette's Contracting. The last being the most prominent. So it's safe to say there are actually a lot NAP inconsistencies happening.

There are a lot of great local citations for Guyettes Contracting, so if I had to do it myself and run a business - I would probably err towards using that. The site seems to be doing okayish in organic for three months old. So just make sure that you're properly categorized in your local listings.

I noticed that you have another domain, which is owned by Hibu. If it's not doing anything for you, shut it down and ask them to transfer the domain to you. I've seen domain transfer requests go both ways with Hibu, but I wasn't handling the admin stuff at those times.

As an on-site consideration, I would recommend using Schema markup on at least your contact page. I noticed you're using Weebly, so I'm uncertain of your level of skill with site editing. I'll post a couple of snippets after this, one filled out with Guyette's Roofing - and one that's blank-ish. That way you'll have an example, should you go with a different name.

First Example: Filled Out

Just note that Schema markup isn't cruise control for local/organic rankings. It's just a nifty way to spoon feed search engines and possibly get some nice snippets. Hopefully that will help some.

You're welcome.

In regard to Schema, you'll probably be ahead of most contractors in the Montgomery area in adoption. It's been around for a few years, all major search engines endorse it's usage. It makes their job easier, so there are some perks.

You can go nuts with Schema markup. Fax, hours of business, logo, reviews and your second cousin's brother... well almost.

Though you will need to edit source code to implement the markup. You can get away with copying and pasting my first example (Though I think this editor trimmed off the word 'Map'.), once you get there with the Weebly WYSIWYG.

This is more of a 'nice to have' in regard to the site's blog; maybe add a little bit of text describing what's happening in the images. Sites get found in ways we never targeted. Mixing up the media a bit helps a lot.

As The Chris Menke has stated, there's no problem with including the city and state in your meta data or on-page markup. It's actually an advantage of sorts.

There are nearly one dozen cities named Dallas in the US. Say you were located in Dallas, TX. What would separate you from Dallas, OR? There would be citations, if you're doing what you need to do for a local business. But I've found that on-page is getting a bit more weight, and it's increasing.

Not sure yet? You can verify a Google My Business listing via Google Webmaster Tools for an indeterminate amount of business categories. If that's not a sign that on-page is gaining weight in the local search scene - I don't know what is.

In fact, the Google Local team has stated that the business's domain is the strongest factor. Would you not like to possibly give them a few more signals, easily? They are the donkey, you have the carrot.

But I would suppose your question arises from an objection to writing; "Profession/Service City, State". There are ways you can do that, and it will still look alright. In fact, wouldn't you want someone to know that they came to the right place immediately, even though it sounds generic?

People don't have time. You have to show them they came to the right place immediately. Title and header markup are excellent ways to do so.

It's my opinion that the Gary Illyes quote is a little out of context for the situation. Dead inbound links (404 errors) could be a bad thing, if the links are of good quality. It's more than likely Mr. Illyes was addressing on-page 404s, and in that context I would mostly agree.

Though to be pedantic, 404 errors slow page load time - and speed is a ranking factor. So while broken on-page links may not result in a direct penalty, it definitely doesn't do any favors for on-page SEO.

I would say don't use infinite scrolling, not yet. A designer doesn't understand. They want everything to be fancy. Google isn't terribly ready for fancy yet.

At this point, I think infinite scroll is a horrible thing that needs to be shot in the face.

"Hey guys, let's load the entire site - all of the bells and whistles at once!"

That can be really mess with page load speed. So what about time to first byte? It doesn't matter if the first byte appears at the speed of light, if you're loading 450 MB.

If the Webmaster Central Blog didn't answer your question, you're pretty well on your own.

I really don't know how that forum handles sigs, so I can't say for certain. What you can do is check a handful of your old posts at random, if the sig is gone - the links are gone.

The problem with all link data, even Google Webmaster Tools, is that it's never up to date. Mozbot, Googlebot and all the various crawlers have to crawl the links to show us link data. It can take a while between removal and another crawl, so the answer is 'patience'.

I would like to chime in here. It appears no one has mentioned links to domains. In my experience, multi-location efforts generally make for a bit of spam.

If I can't see the domains, I can't tell you it's an issue. Though it's generally better to make a page per location.

I would like to know more about the domains you own.