Welcome to the Q&A Forum

I am looking to scale our link building efforts to create better inner link opportunities, according to the "flywheel" method by Rand, I need to find something that is "evergreen" and creative, What are some of the coolest campaigns you guys have seen?

I use to use Moz as an example by looking at their site using Google's Rich snippet tool, Today I checked and it is so bare with errors https://search.google.com/structured-data/testing-tool/u/0/#url=moz.com What happen?Why the sudden change?

I saw something interesting this week. I am doing research and spec-ing out a content page we are creating and one of our competitors "office Depot" on their phone repair page create exact match keywords that lead to an anchor that took you to the header of that pages. They were ranking first for all of those keywords with little to no links Thier strategy is the more local long tail that includes "near me" Have you guys ever seen this
this is the URL: https://www.officedepot.com/a/content/customer-service/samedayrepair/ They are ranking for these keywords ( Top 3 nationally ) iphone 6 repair near me iphone 7 repair near me I am assuming that this is both due to their PA and DA authority shifting the authority to itself, but it does not make sense how they are lacking in a lot of SEO low-hanging fruits like H1/H2 keyword saturation, URL, Title Tag within this content page....Anyone up for discussing this?

I want to restructure our franchise Yelp accounts, I am looking for an easier way to deploy Yelp accounts that are structured at a brand level where I can add franchisees as managers but still be able to look at Yelp at a brand account short of advertising of course. We have over 380 locations each with their own accounts and ad goals. Is this possible? Does it have a method like Google My Business or Bing Places? It's not a priority for us since we first claim and optimize this for all of our franchisees, Just looking for an easier way to help your franchisees with deployments, scale and also helping us keep a consistent brand standard. Cheers, JonGeek

Hey Moz, So we are trying to figure out weather it is the same if we have Hreflang for "US-ES" vs "US-PR", IF we do "US-PR" for Puerto Rico for its own links we then have to create 3 parts to our site, PR Spanish PR English US Spanish We looked at Apple as an example and they had a "Latin America" for their Hreflang and labeled everything has either "es-419" is that the same concept as having just "us-es" for Puerto Rico? ( see attached screenshot ) We are trying to figure out what would be more effective and weather or not "US-ES" search results will appear for Puerto Rico also. PZVwg16

We are currently undergoing a site redesign and are trying to figure out the best way to structure the URL's and breadcrumbs for our many locations. We currently have 60 locations nationwide and our URL structure is as follows: www.mydomain.com/locations/{location} Where {location} is the specific street the location is on or the neighborhood the location is in. (i.e. www.mydomain.com/locations/waterford-lakes) The issue is, {location} is usually too specific and is not a broad enough keyword. The location "Waterford-Lakes" is in Orlando and "Orlando" is the important keyword, not " Waterford Lakes". To address this, we want to introduce state and city pages. Each state and city page would link to each location within that state or city (i.e. an Orlando page with links to "Waterford Lakes", "Lake Nona", "South Orlando", etc.). The question is how to structure this. Option 1 Use the our existing URL and breadcrumb structure (www.mydomain.com/locations/{location}) and add state and city pages outside the URL path: www.mydomain.com/{area} www.mydomain.com/{state} Option 2 Build the city and state pages into the URL and breadcrumb path: www.mydomain.com/locations/{state}/{area}/{location} (i.e www.mydomain.com/locations/fl/orlando/waterford-lakes) Any insight is much appreciated. Thanks!