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I am looking to scale our link building efforts to create better inner link opportunities, according to the "flywheel" method by Rand, I need to find something that is "evergreen" and creative, What are some of the coolest campaigns you guys have seen?
I usually do 1,000 up front assuming you do all of the design yourself, and 20% of the total budget assuming they are spending more than 2K per month.
I use to use Moz as an example by looking at their site using Google's Rich snippet tool, Today I checked and it is so bare with errors
https://search.google.com/structured-data/testing-tool/u/0/#url=moz.com
What happen?Why the sudden change?
I saw something interesting this week. I am doing research and spec-ing out a content page we are creating and one of our competitors "office Depot" on their phone repair page create exact match keywords that lead to an anchor that took you to the header of that pages. They were ranking first for all of those keywords with little to no links
Thier strategy is the more local long tail that includes "near me"
Have you guys ever seen this
this is the URL: https://www.officedepot.com/a/content/customer-service/samedayrepair/
They are ranking for these keywords ( Top 3 nationally )
I am assuming that this is both due to their PA and DA authority shifting the authority to itself, but it does not make sense how they are lacking in a lot of SEO low-hanging fruits like H1/H2 keyword saturation, URL, Title Tag within this content page....Anyone up for discussing this?
You don't want to buy!!! Unless you hire a firm strictly for link building there are a lot of things you can do without having to buy links. This kind of falls under ( https://support.google.com/webmasters/answer/66356?hl=en ) Link Schemes.
If you're trying to rank local, Check out my recent blog for some cheap ideas: https://www.linkedin.com/pulse/top-2-gorilla-marketing-tips-has-seo-benefits-cost-zero-alonso/
National ideas could be
Be consistent, Create Relationships, Be creative. Link building is difficult but doable. As a result, you will get create better opportunities.
The first thing that comes to my mind is Robots.txt, Did you modify that at all?, Did you have it not index dynamic attributes. If you do have a lot of dynamic attributes I would also suggest looking at search console and setting up your URL Parameters, You will want to see how Google is indexing them.
That's the challenge, With Yelp we have a decentralized strategy that we were looking to organize. Yelp would benefit so much if they had an option to create brand accounts with its locations attached, It's so much cleaner and can help brands with consistency. I wish sites were more like Google My Business LOL
I want to restructure our franchise Yelp accounts, I am looking for an easier way to deploy Yelp accounts that are structured at a brand level where I can add franchisees as managers but still be able to look at Yelp at a brand account short of advertising of course. We have over 380 locations each with their own accounts and ad goals. Is this possible? Does it have a method like Google My Business or Bing Places?
It's not a priority for us since we first claim and optimize this for all of our franchisees, Just looking for an easier way to help your franchisees with deployments, scale and also helping us keep a consistent brand standard.
Cheers,
JonGeek
Thank you, I will look into this.
Hey Moz,
So we are trying to figure out weather it is the same if we have Hreflang for "US-ES" vs "US-PR", IF we do "US-PR" for Puerto Rico for its own links we then have to create 3 parts to our site,
We looked at Apple as an example and they had a "Latin America" for their Hreflang and labeled everything has either "es-419" is that the same concept as having just "us-es" for Puerto Rico? ( see attached screenshot )
We are trying to figure out what would be more effective and weather or not "US-ES" search results will appear for Puerto Rico also.
We are currently undergoing a site redesign and are trying to figure out the best way to structure the URL's and breadcrumbs for our many locations.
We currently have 60 locations nationwide and our URL structure is as follows:
www.mydomain.com/locations/{location}
Where {location} is the specific street the location is on or the neighborhood the location is in. (i.e. www.mydomain.com/locations/waterford-lakes)
The issue is, {location} is usually too specific and is not a broad enough keyword. The location "Waterford-Lakes" is in Orlando and "Orlando" is the important keyword, not " Waterford Lakes".
To address this, we want to introduce state and city pages. Each state and city page would link to each location within that state or city (i.e. an Orlando page with links to "Waterford Lakes", "Lake Nona", "South Orlando", etc.). The question is how to structure this.
Option 1
Use the our existing URL and breadcrumb structure (www.mydomain.com/locations/{location}) and add state and city pages outside the URL path:
Option 2
Build the city and state pages into the URL and breadcrumb path:
www.mydomain.com/locations/{state}/{area}/{location}
(i.e www.mydomain.com/locations/fl/orlando/waterford-lakes)
Any insight is much appreciated. Thanks!