As mentioned by Logan,noindex meta tag

is the most effective way to remove indexed pages. It sometimes takes time, you have to submit the right sitemap.xml which cover the pages/post you wish to get removed from google index.

Google officially announced in 2009 that meta keywords were not a factor. Including Meta keywords can be a negative instead of being a positive factor, as they are generally words which are inconsistent without meaning anything to a user or a search engine.

Hi Isabelle,

The links anchor needs to be contextual at all times or to the best extent possible.

What is an Ideal natural looking link?

• An ideal link brings targeted traffic related to page/website it links (target traffic ensures fewer bounce rates, which help further for SEO)

How can SEO and traffic benefit from a natural link ?

• You have to use the right Anchor text, which is in the right context with the target URL.
• Natural linking and getting good traffic combined is the best thing to happen in SEO.

As for whether you should use Long-tail or naked link anchors, it totally depends on the context in which the backlink is being created.

For example, I would use naked anchor text when building brand authority (for the website URL) and Anchor text when I wish to target specific keywords.

I hope this helps, let me know if you have further questions, I will be happy to answer them.

Best Regards,

Vijay

Hi Joseph,

https://yoast.com/wordpress-seo-2-0/

Google Knowledge Graph

Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search results as either a company or a person. This includes you or your company’s name, if your site is for a company, the logo

The idea of the company name being used n the title is to make the best use of "Branded Keywords"   on the site and being recognized by google as an authority of Branded keywords.

Which means that you have greater chances of getting ranked on your company name related keywords, however since your company name is long, you can customize the title tag in the yoast and use it at end of page title.

"company name -  title"  ....to be replaced with  "title - company name"

I hope it helps, please feel free to respond and ask further questions.

Regards,

Vijay

Google Knowledge Graph

Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search results as either a company or a person. This includes you or your company’s name, if your site is for a company, the logo

CleverPhd,

Really since to see a detailed yet to the point answer.

Thanks for contributing, and being in the Moz community.

Regards,

Vijay

Hi Andy,

Here are some things you can try to get it working:

1. Make sure you are not in incognito mode
2. Un-install your MozBar plugin.
3. Un-install and re-install Chrome.
4. Turn off any additional plugins these could be interfering with MozBar
5. Check to see if the address bar is hiding the extension icons: http://www.screencast.com/t/7cLHKkOP
6. Disable any software firewall or security apps.
7. Clear all cache and cookie data related to moz.com
8. Re-install your MozBar plugin here.
9. Try again to Sign-in into your Moz account here and the MozBar.

Clearing your cache and cookies of all Moz related data is a very important step since we've recently required authentication for the toolbar to function properly.

Sending over the below information to help@moz.com would be a huge help in efforts on diagnosing the issue, so if the above steps don't work for you, can you please perform the following steps and send over this screenshot to moz?

1. Click on this icon in the upper right corner of Chrome -  http://www.screencast.com/t/HUj3m4DGuoqK
2. Move the cursor over 'More Tools' and then click on 'Developer Tools' -http://www.screencast.com/t/B7SIh7qiPj
3. Click into the 'Console' tab - http://www.screencast.com/t/itHrYuuq
4. Make sure MozBar is running and then refresh the page if needed.
5. Take a screenshot of the results (the entire window is recommended) and send that to us.
6. What version of MozBar are you running?
7. What is your OS version?

I hope this helps.I look forward to hearing back from you about the above.

Thanks,

Vijay

Hi There,

If you are trying to get direct SEO value from Youtube video by virtue of embedding it on the website then Phil's moz post already explains why it will get value on youtube listing itself and not on your website.

However, the purpose of the video to be available on the website is more important. Whether the video compliments and supplements the website content, that would determine whether you are able to derive the real SEO value from the embedded link. To put it simply, if people would be interested to watch the video on your website that would increase the time spent on the page and benefit your website's purpose and also its SEO.

I hope that helps.

Thanks,

VJ

Hi Bimal,

I understand that you wish to understand how to use an existing good blog content on LinkedIn. Whether to use it completely as an article on LinkedIn or link to your blog or some content with 'read more' link pointing to the blog.

Linkedin can be a good place to promote relevant content as there are real people using it and that too being a social network, it can help promote the content to the more similar audience on the article itself.

Advantages

• Your profile and previous articles get highlighted, increasing the chances that people will read more than just the 1 article. Your own presence and branding gets a boost.
• There are several opportunities that people who liked your article once, will get to see more of your content later, they can also follow you.
• Your reach to potential targets is increased.

Possible Disadvantages

• The articles will face competition from other content, and they might get lost if not backed by LinkedIn marketing strategy for these articles.
• Your readership might remain on LinkedIn and if you don’t incentivize them to visit your website.

DUPLICATE CONTENT OR NOT:
I have done my research and there are many articles which are published both on websites and LinkedIn without getting penalized. Preferably linking them via a permalink is a good solution for Google to realize that the content is coming from same person/ website/ company/brand.

I hope this helps and let me know if you have further queries.

Regards,

Vijay

Additionally, do check the content using Fetch as google in Google Search Console / Webmaster tools. It would really help you see how spiders see the content compared to users. This is an important aspect of SEO which a lot of people ignore, you are looking to find that whether the spiders see a structured view of the content and not messy. I hope this helps, if you have further questions, please feel free to ask. Regards, Vijay

Hi Fabrizo,

Yes, they would be treated as different entities, as a precaution, I would recommend the geographical location of the server IP to be far off and not from the same IP block.

Thanks,

Vijay

Hi There,

In addition to the methods suggested for de-personalization of results, there are additional few more factors.You may also like to read a blog post I wrote on my website Impact of Personalized Search results .

Incognito window doesn't mean you have deleted history of the previous browsing, you will have to clean the browsing history and cookies.

Use VPN or proxy to get results from different locations and countries. This gives you best Idea about your SERP status in different countries.

I hope this helps, please feel free to ask more questions by responding.

Regards,

Vijay

Hi There ,

We had a similar situation with a client, who had used a separate website name for his company (with a DA 20) http://www.divvymaster.com/  and wanted to his website product separately on another website https://www.fairsplit.com/

We built the new website, 301 redirected all the old website right pages to their equivalent/ parallel pages on the new website.

As for the main domain, we used explanatory links with text to explain the migration to the user. This had following impact.

The old website divvymaster.com DA fell from 20 to 9. The new website authority is around 20 from 1 in 2.5 months.

We are getting traffic for almost all the ranked keywords from earlier website plus more visibility on search engines for new keywords for the new website. So, we consider that we were able to pass the authority of the website.

Having said that, we also did some good organic backlinking work for the new website. But I would recommend passing the authority to right pages with 301 and informing the users about the redirect on the right pages.

Regards,

Vijay

Hi There,

Your website is built on WordPress and it looks like that there might be spurious entries in the DB, which might also not be getting deleted due to the WP super cache plugin. You may try to empty your cache and install 'all 404 redirect' and 301 management plugins.

I hope this helps.

Regards,

Vijay

It totally depends on the technology being used for your website. If you are using WordPress then Yoast plugin is good enough to get you the Meta tags optimized for all pages. If you are using any other technology, then there will be different steps altogether.

I hope this helps, let me know if you have further queries.

Regards,

Vijay

Hi There,

The problem with the errors that appeared in the Google Console might be due to wordpress. But the errors would have made the content and structure of the website look very different or even not available for the bots.  You should focus on fixing the following error and re-submit the site.

xmlrpc.php showing as response code 405

A possible solution might be available here https://mobilunity.com/q-n-a/how-to-fix-error-405-in-xmlrpc-php/

Regards,

Vijay

Hi There,

You can edit SEO information for your Sitecore based website using this guide https://doc.sitecore.net/sitecore_experience_accelerator/working_with_content/search/improve_page_seo .

If you have rightly optimized content structure on the pages, it will be best to leave it as it is. The Google search engine will dynamically generate Title and description in SERPs based on the content of your page, in my experience that will be more useful for users and generate more clicks.

I hope it helps.

Regards,

Vijay