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Right now my company is blogging five days a week, which is way more than our competitors and most other companies do. Back last September, we dropped our blogging frequency to once a week or so, and our organic conversions dropped. I had ascribed that to the drop in our blogging frequency, but now I have my doubts: maybe it was a rise in competition, or part of a larger drop that has been going for over a year and a half.

My question to you is: what has been your experience when your posting frequency (or your clients' posting frequency) has dropped? Have you seen a drop in rankings, or have you held fast?

Many thanks in advance.

We do most of our business in national SEO and we do reasonably well, but we are entering a niche where search engine results are served locally. This is the page we are trying to get ranked:

https://idearocketanimation.com/video-production-company/

• The page has been indexed
• We beat all the rankers in Domain Authority
• We're competitive in terms of reviews
• We're strongly competitive in terms of load time
• We are a SAB, but other SABs seem to rank, and even companies with no GMB listing rank
• We have mentioned our locality on the page and meta title

It's not that we are not ranking well... we're not even in the top 50. Is there something I've done wrong, or forgotten to do? What might be stopping Google from ranking us locally?

Thanks, Miriam. We had been full-time at the 34th street office, but now we are taking meetings at a WeWork in midtown, while working most of the time remotely. My research seems to indicate that Google would prefer to list us as a SAB now, since we don't have hours at the WeWork address (and that WeWork address isn't available as a Google Listing anyway, since they already occupy it.) I had also heard that being an SAB (i.e., not showing an address on Google My Business) is not a disadvantage in SEO. Could you corroborate (or disagree with) my assumptions?