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I too agree with Steve. Googles numbers do seem a bit "off" especially when you try to use local terms with it. Although I like Wordtracker and Keyword Discovery too, i think their data is also "off" (my opinion). I think its just a matter of utilizing multiple tools and looking for a common theme. I've also found keyword spy to be helpful as well. Even their free tool is pretty nice in comparison.

I utilize a variety of keyword tools when I'm doing research, Google keyword tools, word tracker, keyword spy, etc but as soon as I throw in a city or state, the numbers seem to drop drastically or disappear. I understand that naturally these numbers will decrease because it will be a less popular term, but I feel like I have a great phrase and i don't understand why there isn't ANY local data for it. I was wondering what process you go through to specifically identify local terms.