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If you search for this keyword in Google you will see that www.campericeland.is has done one thing right! Their meta-title is:

Camper Iceland, Iceland Camper Tours, Island, Wohnmobile, Camper ...

Meaning they start with the words: Camper Iceland

which all the below website (except one) do not use in the same context!

Their domain authority is low: 28 /100 but atleast they have a link from a very popular website:

http://www.lonelyplanet.com/iceland/transport/getting-around/car-and-motorcycle

If you judge the authority of the other websites and especially the one who has the same keywords in the meta-title you will see that:

www.camperrentaliceland.com/

Domain Authority is less: 16 /100

Also: https://www.campericeland.is is a four year old website according to the Wayback Machine!

your are most welcome! if you like you can mark the answer as a "good answer" in order to show this topic as Answered!

I wish you all the best!

Hello Rick,

If you consider this answered please list the questions which you believe cover your points as answered!

You can write a book on the subjec. Exact Match Domains or EMD work but not as much as what they used to. Google has reduced their strenght over the passed years or so, and most likely today are in their worst. So to anwser your question EMDs would maybe be a small benefit when used to target a keyword which is very competitive, but a greater benefit when used to target a non competitive keyword, but nonetheless valuable to you.

you can read more here: https://moz.com/blog/the-exact-match-domain-playbook-a-guide-and-best-practices-for-emds

If you wanna take it safe, promote both pages and apply the canonical in few weeks if you see that the product page has not managed to over rank the category page. Also note that internal penalisation is only to the newly added page and not to all the website.

Look at things like:

• How often do you make changes on the website
• how well would you measure the quality of content on the website
• how often do you receive new links or new anything related to inbound marketing
• why is the domain authority so low

Things like the above matter!

Very true, H2 don't matter.. is just the greater SEO strategy that we are interested in.

I have checked the following:

• the home page is indexed in Google
• the page has "index, follow" command
• the home page does not have a canonical tag (Recommended)

Big problem:

Running a check for duplicate content it appears you have an issue with the following website:

http://www.fivestarsbubbelbaden.nl/
the test was performed using copyscape.com (see URL below)

http://copyscape.com/?q=https%3A%2F%2Fwww.buitenspeelgoed.nl

Is there a problem with duplicate content? The thing is that your home page is not appearing even if you google the meta-title of your home page (but the other website fivestar... appears fine in the SERPs).

There is somewhere an issue.. when did you take this website live?

By the way the following data show that your site is very low in terms of off-page Optimisation:

DOMAIN AUTHORITY 22 /100

PAGE AUTHORITY 35 /100

Imagine that your stronger link is from http://www.linkpartners.nl/  which am guessing it can even harm you more that help you at the moment.

You need more quality links from reliable sources, better off-page SEO, and improvements on your on-page strategy, e.g. better use of the "Heading 2" tags (which you don't use), etc.

Yes if you apply the canonical, it will not appear in the SERPs.

By changing the category page to Samsung S6 News you could have the following results:

• The rankings will remain for the same category page.
• There will be a change towards the new product change but only if you allocate many links from the website but from other websites.
• Or, it could destroy even the current rankings as none of the two pages maybe fit to rank high for the given keywords.

Every change requires taking a risk. My action plan would be:

1. to have many links from all the websites to this newly designed product page.
2. ensure you have checked that technically the new page is optimised accordingly.
3. issue a canonical tag from the category page to be the same as the product page.
4. monitor and apply changes according to rankings

Hope you are successful at your task!

I am now thinking the possibility of using a canonical tag, so for Google there is only one page, the new one that you are trying to promote. So both pages should have as a canonical the URL of the newly designed page! hope this helps

To atart with the anwser, not recommended. Is best to have one single page ranking for such an important keyword. I would not worry so much about duplicate content, but more towards wasting your time and money.

Another solution is to develop this page, but force the page to take the roll of the category page. Maybe by issuing a 301 or just replacing the page. Am sure there is an easy way your developer could do this.

Basically the canonical tag has nothing to do with this issue.

The links should not have parameters if you wish to pass on link juice and actually help the page you are linking to!

We had a similar project few months ago, but from a .com to a .com

The website gain all possions over just few weeks, with an increase in rankings due to improvements to the on-page SEO.

maybe these blogs can help (both mention also updating your sitemap):

https://moz.com/blog/domain-migration-lessons

https://moz.com/blog/seo-guide-how-to-properly-move-domains

Totally agree witb Marcus, since I also believe that is still a ranking factor, maybe even higher than the 1% mentioned above, especially for low ranking keywords!

The 1st structure would be my way of doing things and this is how I teach other to do, rather than using subfolders.

But is also good to remember the user (who may prefer shorter URL since a study showed he may feel safer). I like in this cases to use the phrase Matt Cutts said few years back: "More is not better any more"

For significant keyword we would track both. google does indeed inter relate keywords found on a context either in a phrase or even in a page, but in most cases the rankings will be lower.

This type of practices have always been used by professional and controllers of specific fields or areas of business in order to ensure that they maintain their rankings whatever happens. Is like a loophole in the system that you may define as unethical and others as a way to earn a living.

is not an easy process to actually make this. It does take time and money, where most of the times is not worth it. Reporting such an issue is not easy.. you can either suffer or learn from this, cause if the did a good job and they remain untrecable from ownership distinction and other spam issues, then is highly unlikely to be negatively impacted in any way.

And lets not forget other on-page optimization tactics such us:

meta title, heading 1, heading 2, correct keyword in relation to the text, page load, distance from home page, url structure!

just imagine how many more exist which we do not know about..

I totally agree that is scary, but then again safe.

But if I were in your shoes, I would make the change over a period of some time. As you are actually making the changes, which am guessing takes some time, you can at the same time uploading them so that Google views this effort as it is, an effort, and not a one day thing.

but on the other hand, you are not doing something wrong, just remember not to over-optimise!

I would want to keep my follow links to a bare minimum, very trusted sites. The rest make them nofollow, without having to worry about problems in making the change!

Also by Adding text between images you are more likely to keep a visitor longer on the specific page, which also inceases rankings and possibilities of conversions.

You can also convey text messages in the middle of a paragraph or text message. A post am working on we added a line that promotes the training courses page in the centre of two sets of text..see here:

http://www.empmedic.com/prepare-well-earthquake-go-bag/

I remember in the past, competitors used to do this to harm the SEO of others.

they may have purchased these links with just few dollars..

In general for home page title we prefer to have to company name 1st and the keywords to follow. This applies only for the home page. In your case I an guessing that the first words e.g. XYZ Company, have a difference in how is written at the end. It may have taken this from the Heading 1 or alternative sources to ensure better quality.

To overcome the issue, change the title to;

XYZ Company - shoe store...

Is there a way round this problem? The target group in most cases is around 50k. Would it be better to create two different boosts which each one targets a different group of people?

On a Facebook page I manage it has been noticed or atleast argued that the more you spend on a boost for a specific day the less conversion it makes.

for example: spending 10 euro/dollars on a boost would give:

160 likes, 6 comments,

but by spending 40 euro/dollars would give nearly the same:

170 likes, 7 comments

we have run this a few times with similar outcomes.. Any ideas or did you have a similar outcome?

In cases like this I always say: if it cost's nothing to remove it, then remove it!

you want see a boost, but atleast you have a better base for the future, since we just dont know how things will end up

What could also help is to ensure that you host the domains on different servers and have more unique content where possible. Itenaries would be the same but I am sure you could re-write the activies. Also the main pages of the website, the pages which you are relying for ranking on popular keywords ensure that the content is unique.

If one of the two websites is more valuable in SEO prospective then take that love first, ensure that the Search Engines pick it up, before taking the other live.

additional points in order to stay seperate:

have google analytics and web master tools on different accounts for each website.

Basically the domain: http://buy.gazelle.com/ has following:

DOMAIN AUTHORITY 66 /100

PAGE AUTHORITY 48 /100

Is not just another random website, since it has many links and especially links from Iphone related pages, e.g.:

http://www.cnet.com/news/apple-watch-trade-ins-coming-soon-says-swap-site-gazelle/

which the above has 52 DA (Page Authority)

Now as to the question about the the zero content, is not that much of a zero if you look at the customer comments. You basically don't expect much of a content from such a topic. So what customers say matters more than information about the product, which as you said above other pages on the website have such information. What Google views in this page, is that this a URL near the home page (1 step away), which it values this page more than the rest of the pages. It may also view that the website has a lot of information regarding the Iphone, thus making it authority for this topic.

Also the most important thing is that it has links to this specific page from many pages of this websites, although not appearing in MOZ Open Site Explorer at the moment.

Also the competitors ranking for this keyword, have a different meta-title, thus having lower chances of ranking above http://buy.gazelle.com/buy-used-iphone-5/

Your comment:

aman123

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MozPoints: 19
Good Answers: 1
Endorsed Answers: 0">aman123

• about 1 hour ago

Yes i am in non competitive industy( mp3 download).

concentrate on your on-page SEO, try to get  UGC on your website, since it should match well with the industry you are in and in few months you will see a difference!

When you in a such low volume or non competitive industry, is important to know that Google may allow someone with low quality even someone using grey hat SEO to rank just because that someone maybe better than the rest..

having gone that road, never mess with black hat. Keep it nice and clean, work on your website, improve your on-page optimization, report them to be on the safe side, and wait...

the worse thing someone could do is fight fire with fire. Let them burn and stay clear. The only issue is if you are in a non competitive industry.. Is that the case?

I would basically take a different approach.

You could just add a canonical tag to the page that you want to keep ranking in the serps. Then add the same canonical to the other page (the page thats going to be deleted from the serps).

rel="canonical" href="https://www.commercialtrust.co.uk/btl/landlord-advice/mortgages/btl-mortgage-80-ltv/"/>

add the above to both pages..

You could basically ensure that those who are submitting these articles are optimizing the work for you. Am referring to basic on-page optimization on at-least having an appropriate:

• meta title, which that would be the article name, or the first 40 characters of the article name + your forum name.
• Heading 1, which it will be the name of the article
• Heading 2 will be the sub headings, etc
• If the user is adding an image he can add some text to describe the image (thats you alt tag)

I believe the above are the very basic things you could ensure that your submission template does for you by default. Now as for the link coming to this page 'article page' make sure its keywords based link, article name for example.

Yes, in an addition to the canonical tag you will need to setup the redirects. But am not sure how you would do that on microsoft server.

Your webmaster should as the tag for you.. your programmer would be able to handle the issue with the friendly URL's but that's a complicated process because they should redirect the old pages to the new...

Yes you could use a canonical tag for every single page you have (which you have thousands as I discovered).

The other issue that you are facing is that your URL's are not user friendly. If you had some friendly URL's it would be easier for Google to understand your pages.

As for the canonical tag please use a sample as the below:

There is so many articles online talking about this topic. A blog should contain under 6 links which under 4 is the most desired. is not the quantity is the quality of the links. A resource i found is below:

http://www.orbitmedia.com/blog/internal-linking/

If you have new pages which have the same or similar content as the old pages, those old pages should be redirected to the new ones. If you are to use a ready made plugin or go for the traditional way thats up to you.

It doesn't necessary affect your rankings, but it could sometimes mess things up. I would suggest just ask your developer to include it for every page. If two pages have similar content, you may choose to use the same canonical, so that google would index only one of those two pages.

hope this helps...

 <code>You should have the below canonical tag in you meta information! This should be available for every page of your website!

Check also the information posted by Google (guidelines) on the below link:
[https://support.google.com/webmasters/answer/139066?hl=en](https://support.google.com/webmasters/answer/139066?hl=en) PS. If you view the source code of this very page, it has it's own canonical! This is to help crawlers identify the uniqueness of the page, especially if you have two pages with similar or duplicated content.</code>

As I realised, the major issue is what type of text content you could have on your video based website. Definitely have a brief description of what your website actually is all about. In that text you should include your keywords or synonyms, but not in a spammy way. You could have H2 for the categories of your videos. You could have H3 for the name of the video (which am guessing is changing every other day). Try to optimize the page with as much content as possible but make sure you have a proper structure!

I was checking your website and your on-page optimization. I would like to start with a recommendation. For tablets you don't need to force the visitor to view the mobile version.

As for the seo, the website needs some good improvements. Start by changing all the meta titles and the H1 tags.

As for the issue with the cities, is best to have other internal and external links pointing to those pages. You could keep them at their current location or give them a more prominent position in the home page.

Ps. Wrote the above and then realised that you are redesigning the website. That would make things easier. Yes do add the locations in the home page since is something your visitors will want to see first!

Am guessing the easier way out of things is just to say build a blog, which in a sense means more content, fresh content, involvement from the company and maybe new links. It also allows you to attract new keywords.. so blog is not such a bad idea. I just hope that you could find more people that would devote their time on their content and website rather than just say "ohh I have an seo to do that, he does everything and we don't wanna get involved"

but yes there is tens of other things other than a blog that are more important..

To address your issue I would like to give you an example:

if you go to www.google.co.uk and type in car insurance you will find that the first two rankings are using an nearly identical meta title. I have taken the first one which is:

"Compare Cheap Car Insurance Quotes at Company Name"

The above website is ranking for this keyword with an inner page (not the home page). With this "one page" it is also ranking for the bellow keywords:

• compare cheap car insurance
• cheap car insurance
• car insurance
• compare car insurance
• car insurance quotes
• compare car insurance quotes
• etc

My point is that, one page may rank for several keywords, depending on the difficulty and the combination you are going to manage to "enforce" in a nice marketing kind-of way!

Now to your question, yes like the above example you could rank to all those keywords with your home page, since the "cosmetic" and "family" are sub-keywords which could complement the main keyword which is "dentist "city name"! To achieve this you will need to write content in your web page that talks about cosmetic dental issues or something (use it as an H2) and take a similar approach for your family sub-keyword.

If you are targeting several cities, then your Home page should not focus on one city but at the general practice. The only issue is that it will take longer to achieve rankings.

They way you are thinking is something that has bothered the community for more than a decade. Yes, you are actually right that keyword based domain names are ranking higher than non-keyword based. Most likely over time this will change. Something that I always seen with Google is that they are trying to implement changes slowly (meaning that over time these keyword based domain would most likely fade away).

But if you look at the issue at a marketing prospective does this client only want to rank for one keyword? Y/N?

• Yes: then go for it! if this eCommerce will not be targeting now or in the future other keywords then stick to a keyword based domain
• No: if you have a lot of different products and you are looking to rank for different keywords, its better to build a brand name for your company by having a brand name oriented domain name!

I tend to focus to the brandability of the domain name (short,catchy, .com, etc) rather than the keyword focus, UNLESS we you are going to target an extremely competitive keyword which by it self could bring tons of traffic!

Some articles worth reading are:

http://www.searchenginejournal.com/how-your-domain-name-will-impact-seo-social-media-marketing/

http://www.motocms.com/blog/marketing/10-tips-choosing-domain-name/

give it some time! It should be ok. The main issue with speed should be if the users are fine with it. Think of people before SEO and you ll be fine!

Sometimes plain HTML based website are easier to optimize. Make sure you add the necessary meta tags, google analytics, headings, etc. you could manually create friendly urls with htaccess! also manually create a robots.txt file and even an xml sitemap which you should find many online portals that could create one for you. Because you will be working on just the code, don't forget to check if there is any broken links!

yes you can still work just fine the html websites!

Am sure you could work on the optimization a bit more, especially of the images.

none the less if you require the same structure and you are unable to change the size then I would not worry so much about it. Having a fast website is only one of the hundred of different factors that affect SEO. Just work on the other factors and it will be fine!

You may as well delete even than one time you mention emergency in the home page. If you have links pointing to the home page with the world emergency (internal links) it's best to either remove them or change them.

Then ensure that you have links from other locations, internally and externally that point with the keywords 'emergency vet care' and 'emergency animal care' as anchor links.

its also good to see the video on the bellow link:

anchor-text-rich-links-without-spam-or-manipulation-whiteboard-friday