Thank you, hope it is of use to you.
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Posts made by WesleySmits
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RE: How relevant are citations to SEO?posted in Link Building
For 'regular' SEO citation usually offer very little to no value. Most citations include a nofollow link and citation-website are often not niche specific.
Sure users might go to a local listing service like yelp and search for a business that performs the service they need or sells the product they need. But these searches are often for local businesses. If the business we're talking about is indeed a local business than they would benefit from this through Local SEO and the users searching for them through these platforms.
For a non-local business the value of citations is debatable. It doesn't hurt, but there might be better links to pursue.
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RE: How relevant are citations to SEO?posted in Link Building
Citations are very important from a local business point perspective. Citations help increase your ranking in the local search results which can result in more customers.
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RE: Are thousands of 404s a problem?posted in Technical SEO
As Kevin stated they do not directly impact your ranking.
The user experience might be harmed if the 404 page is not optimized for the user.Using a custom 404 page you can assist the user to further explore the website on which they have arrived. If this is not done they might immediately leave the website and visit another one.
Google uses usage metrics in it's rankings now and therefor a lot of 404 pages might indirectly impact rankings.