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Is it necessary to have the exact keyword which you are trying to rank for within the first sentence of the content on your web page? For example if we are selling men's shoes, is it ok to have have the meta title and h1 on page say men's shoes and just talk about shoes within the first sentence of the content on the page. Is it obvious to search engines that this page is selling men's shoes even if you don't have the word men's shoes in that first sentence or is it necessary to have the exact keywords which you are trying to rank for written there?

Hi, I am in the process of setting up an affiliate marketing campaign for my site. I have done a bit of research and understand that it is safest in terms of SEO to add no-follow to the links from the affiliate sites. What is the easiest and simplest way to implement this?

I have just signed up with a company to do affiliate marketing for my site. I am now in the process of  reaching out to publishers and seeing who will publish my link on their site. Is there any benefit in terms of seo for having these links, and can there be any potential downside to these links as well?

I am working on optimizing the content on my site and am currently reviewing my h1s and seeing how they can be improved. What is the exact purpose of the h1 and how should it differ from the meta title?We sell clothing apparel on my site. So for example- my meta title for women's printed tops category is- Printed tops for women I Patterned Shirts & Tunics I Company Name. How should my h1 differ from this? Thanks.

I am looking for some clarity on what exactly you need to spell out for google in the exact match and what google understands in terms of using keywords in your meta title which I am trying to rank for. For example if my category page is for women's top, with both printed and solid color options, would it be ok to write- "Women's Tops: Printed & Solid Shirts & Tunics" and be able to rank for women's tops, women's printed tops, women's solid shirts etc. or would I have to be more specific and use women's as the keyword modifier before each term and  write- "Women's Tops, Women's Printed & Solid Shirts, Women's Tunics"?

I recently received a link, but upon inspecting the page source on the site I did not see the link in the coding. Is this a link with any SEO value? Is google able to see this link? Note: Upon inspecting the actual link on the page, I do see coding with a followed link, but on the page source, only the actual table in which it is listed shows in the coding, with none of the content - including our link, showing.

Is the meta title written only for google (try to stuff in as many keywords as possible) or is there a user experience aspect as well?

Hi, I have quite a few orphan pages on my site and we see that our rankings have fell significantly over the past 6 months. Can this have be negatively affecting our rankings? Thank you.

As of this morning, the Domain Authority section on our campaign still reads: "Next scheduled update: Jan 25, 2017 PST" and nothing has changed - it is still showing our old DA and how much it went up since last time. Is this a problem on our end, or is Moz experiencing difficulties with DA updates? Thanks in advance!

I've asked this to dozens of people already, but I still haven't found a satisfactory answer... perhaps someone here can help me: I keep hearing how important it is to update product descriptions to avoid duplicate content, decrease thin content and improve conversion rates - but for any new eCommerce sites like ours, with thousands of listings going up at once, this is nearly impossible to control. Outsourcing is clearly a bad idea from an SEO standpoint as well as a UX standpoint... But are there any other options? Should I let go of my other responsibilities and focuses as an in-house SEO manager and virtually stop, drop and roll out unique product descriptions? That would be a project that would take me at least a year to complete. Do I just give up? Do two descriptions a day and hope for the best? What do you guys think? What have you recommended for others? I can't imagine our company is alone in this dilemma. Thanks in advance! Hanna

For the past few days, every time I try posting a comment, no matter how long or short, how informative or simple, I've been getting the error message that the comment isn't being allowed. I only tried a few times, once on several different posts (not spamming, God forbid!), and I never include links in my comments... So what's wrong?! So frustrated, I am so not up to this right now. Why can't I share my insights and questions on Moz anymore? Gaaaaaaa!

Hello, I am working on an e-commerce site where there are categories with multiple pages. In order to avoid pagination issues I was thinking of using rel=next and rel=prev and cannonical tags. I noticed a site where the URL doesn't change between pages, so whether you're on page 1,2, or 3 of the same category, the URL doesn't change. Would this be a cleaner way of dealing with pagination?

Hello, We recently migrated our site to a new shopping cart, https, and from www to non-www, and it's been a rough transition. We've lost a lost of traffic particularly in Bing. All the versions of our site  are verified Google WMT, sitemaps are submitted correctly, etc. Unfortunately, this was not done for Bing. Currently only the new version of our site (https, non-www) is verified in Bing WMT. Do we have to verify all versions of our site in Bing, the way they are in Google WMT? Also, now that it's been a few months since the switch, should we still submit a site move to Bing WMT or is it too late? Thanks in advance!

I have always used strictly white-hat SEO tactics, targeting long-term results, my main focus being on quality guest blogging. I have been working on a site for around 6 months, and I started out with my keywords ranking very well, but very little traffic was coming to the site. 2 weeks ago I expanded my keyword list considerably in an effort to drive more traffic, but last week my keywords all took a nosedive. My client wants an answer by Thursday. I know there's no quick fix, but what's the best way to quickly get my rankings back up and serious traffic to the site? Any suggestions would be greatly appreciated!