Generally the shorter the URL the better - both from an indexing & usability perspectives..

Also, shorter URLs attract higher click-thru rates

Further discussion/reading:

• http://www.seomoz.org/q/why-isn-t-seomoz-using-file-extensions-html-etc-on-any-of-their-web-page-urls
• http://www.seomoz.org/blog/11-best-practices-for-urls
• http://www.seomoz.org/qa/view/8183/do-file-extensions-matter-anymore

I'm not familiar with Cartweaver but these are just guides..

First define an organised URL structure - on bartramgallery.com, at a quick glance, a good one could be:

• bartramgallery.com/photographer (e.g. bartramgallery.com/gordon-michael)

• bartramgallery.com/photographer/photo (e.g. bartramgallery.com/gordon-michael/juniper-study-joshua-tree)

  OR
  bartramgallery.com/landscape-photography/photo (e.g. bartramgallery.com/landscape-photography/juniper-study-joshua-tree)

Keep in mind that the shorter URLs the better (could even have bartramgallery.com/photography/juniper-study-joshua-tree)

Second, rewrite the URLs using Rewrite Rules in the htaccess file (see this post: http://www.seomoz.org/blog/rewriterule-split-personality-explained)

I did a search on the Cartweaver support forums and found this:
http://forums.cartweaver.com/topic/google-analytics-identifying-products-and-categories

Oli, from the Cartweaver Support Team, seems to suggest the same "untested" approach as above

Let me know if you need any further help

My pleasure If you set up redirects, you shouldn't loose any traffic

This can also be controlled via htaccess

In google, search for this "site:bartramgallery.com" (without the double quotes) & you will see all the pages you need to redirect

I see the Charles Cramer page as the first photographers page that comes up & the redirect would be something as simple as:

Redirect 301 /results.php?category=10       http://www.bartramgallery.com/charles-cramer

To achieve a balance between visual aesthetics and search engine interoperability, you could use a Javascript font renderer like cufon: http://cufon.shoqolate.com/generate/ - which will give you nice anti-aliasing.

Look at Google Fonts too - http://www.google.com/webfonts#ChoosePlace:select

I would redesign & work towards getting a H1 on there rather than working backwards

@Simon agreed - could be a 302 & check WMT

Also, it may not be a bad thing having results in position #1 & #2 in the SERPs Means your client has listings in the best positions

Another option could be to use a rel=canonical to wipe the site out very quickly - see Rand's example of how he removed his old blog: http://www.seomoz.org/blog/cross-domain-canonical-the-new-301-whiteboard-friday (generally, be extremely cautious with this approach but given your goals , i.e. remove site from index, it should be fine)

Thanks

I'd use folders or categories if the amount of products/items is large and/or going to expand

If it's a small amount & finite then make the URLs as short as possible

There are 2 issues here:

1. Need to fix the URLs for better user experience & search engines and can do so by using rewrite rules in htaccess

   The one suggested by the support forum (I've modified to better match your site but it's untested):

   RewriteEngine on
   RewriteRule ^photographer/([a-zA-Z0-9_-]+)/([0-9]+).php$ results.php?category=$2 The URLs would then be:
   http://www.bartramgallery.com/photographer/charles-cramer/10.php (not ideal with "/10.php" at the end but may be best given the limitations of the cart)
   rewrites to: http://www.bartramgallery.com/results.php?category=10

2. Clean up the Google index (remove old URLs & add new ones)
   Since both URLs will render the same content we can fix by adding a
   tag - attributing 1 source to the duplicate content - check if you can do this dynamically in the templates but be very careful not to canonical everything to the homepage or all your pages will be wiped out the index except the home page!)

Will the site categories/products grow? If so, then the slash could be used to organise the structure & prepare for the future

In the example, you presented:

1. www.example.com/accounts-titanium
2. www.example.com**/**accounts/titanium

These are the same length & make no real difference

When we compare these 2, however:

1. www.example.com/open-demo-account
2. www.example.com/accounts/open-demo-account

You can see that #1 is shorter, doesn't repeat keyword (even though they are plural) & would be more likely clicked in the SERPs

Does that help some more?

It's just saying to Google that the page it's on is the originator of the content

Agree with Anthony - a unique meta description should be present on each page. Won't help with rankings but will help with click-through-rates

Also, if you have none present, Google will make up it's own based on what's on the page - sometime not always the right context - if you include your own, you're more likely to have control of what's displayed.

and = & (much of a muchness really)

I'd go with "&" i the directories if that's what's in the logo so consumers get familiar / see consistency with the brand - also it's shorter

301 - try this (in it's simplest form):

RewriteCond %{SERVER_PORT} 80 
RewriteRule ^(.*)$ https://www.yoursite.com/$1 [R,L]